Types of Logos - Lettermark & Monogram Logo Type

Key Takeaways

the first logotype we'll cover is called a letter mark a letter mark logo is a uniquely Illustrated abbreviation of a business name some famous examples of letter mark logos are as follows those examples are very straightforward however other letter mark logos take a more unique approach by not just depicting the letters but also by simultaneously referencing an idea relevant to the business I've designed a letter mark logo specifically for this guide which will expand on this idea the name of this fictional company is so frost let's assume this company sells snowboard equipment and have contracted me to design their logo the first step in designing a letter mark logo is to take a look at the name the letters we have to work with here are s and F the next step requires the consideration of the business itself what is it that they do what do they sell what ideas come to mind that can illustrate some core aspects of this business some possibilities include frost snow ice speed cold etc the next step is combining the letters s and F while also conveying one of the ideas above for our example I thought of fire fire is the opposite of ice but if ice can be merged with the intense nature of fire we might have an interesting concept the question is now can we combine s and F while also illustrating fire after experimenting with a number of sketches this is the letter mark that I came up with we can see the S here we can also see the F here we can see the fire here and finally the frost can be seen here and with that we have an effective letter mark logo