Upcoming Trends for Visual and Regular Content in 2017: An Interview with Matt Siltala

Key Takeaways

hi everyone my name is kelsey jones i'm the executive editor at search engine journal and i'm joined here today with matt seale tala he is the president and founder of avalanche media Matt thanks for joining me thanks for having me so one thing I thought be interesting to talk about is kind of upcoming trends in visual and regular content for 2017 okay I think there's a lot of things that people have kind of heard about but haven't really put any you know serious thought into so the first thing that I think is going to be really popular in you and I talked about it before this was 360-degree photos can you talk a little bit about that and the possible uses yeah for sure I think it's it's going to be interesting to see how people do take advantage of it because some of the stuff that I have seen people do is is you know including in the 360's you know elements of like infographics for example and so instead of getting your traditional infographic and a normal you know and I don't want to say boring because you know we still do these all the time and they serve their purpose but it just gives it a fun little twist and it depends on on where you're shooting and what you're doing with that 360 video as well obviously you know there's lots of professionals you know certain industries that could probably take advantage of those kind of videos a lot more some that I've seen do really well with them like the real estate industry you know the real estate agents and showing houses and just just for the showing the areas of where the houses are and things like that I think it could be you know something that works we're going to start seeing a lot more of yeah i saw a cruise line do it so they did at 360 degree video of their ship and it was awesome you have to be able to get a view of what you would be looking at when you're on vacation well gives you that element of you know you really I guess you know you don't know what to expect with some some things or certain things like that and and it gives you like that perspective of as if you were really there it's like you know virtual reality types yeah it kind of feeds into that which I think might be something that could be popular in the future to as it gets more commonplace a lot of virtual reality games websites experiences videos yes I mean so many people that I know you know even my wife included I and I I made her promise me that she wouldn't but she still did you know like what the pokémons goes I love okay things like that and you know I don't think that it's going away i think you know just like you said we're gonna start seeing more and more of that kind of you know content served to us yeah exactly what about content on smartwatches so you know you can get some apps on you know the Apple watch or whatever do you think that will continue to blow up and be more common yeah I think as the technology becomes more adopted by people you have to think about things like you know the ads I mean that's content you know but the kind of content that's going to be served up there you know your images or you know again if you're looking at updates or whatever it is that you're you're checking out on your smartphone you have to be aware be conscious of you know the size you know the audience and I think you know again as more and more people start to use these wearable devices we're going to have to figure out the best ways to serve content to them yeah because I think right now it's kind of a novelty and a lot of apps haven't really found the best way to be useful they want to be you know be there and be on the market but a lot of times if they don't if you don't need it on your wrist then it might not be useful to the customer exactly and I think a lot of us you know right now me included I think a lot of us use these devices for you know health tracking or you know but the thing is like again I know it's you know like an airline ticket but it is content you know true you're going to you're going to start seeing more and more of that kind of stuff and they've got it figured out I mean you know it looks quick and so that's the kind of stuff that I'm thinking about you know or that you know that I'm talking about and if we can start thinking you know about that kind of content that we want to serve and you know basically what you know what can we do in our industry that would work for for that kind of content being consumed if that makes sense yeah yeah think about the end user not necessarily being there for serving over yeah okay one one last thing I thought would be cool to ask you about is live streaming so at search engine journal we've been doing some life's dreams with some of our SEO guide experts and it's been really cool and so how do you think that's going to grow or how can businesses use live streaming many different uses I you know one of the one of the ones that i like to think about a lot there's a a waffle truck that is in our area yeah and yeah i take advantage of them too much but you know the thing is they use all the different platforms that are out there you know facebook live included but you know obviously the instagrams and the periscopes things like that but you know one of the things with facebook live is though they'll get on it and they'll show people like where they're at and they'll have specific things to that audience like you know come and let us know that you hurt us on facebook live and they give you specific codes to get money off on on the waffles and things like that it's okay you know it's it's a great platform and it's another way to get people again viewing you doing your content and I and I think we're going to start seeing more and more of it it kind of plays on the foam o factor to know something's live you don't want to miss out exactly even though you can view the videos later but well it's like there's been a lot of Facebook life going on a you know like Scott's a keynote for example earlier or just different things that PubCon going on yeah and you know I've already had people replying to me and saying stuff like you know exactly what you just said I got bad fo mo today because of that and you're right you know people want to be there and I think you know you could take that to your advantage if you're a restaurant or you know against certain industries it's going to work better but you know if you have certain events going on and you're doing giveaways or things like that it's going to drive people to the business yeah for sure well Matt thanks so much for joining us today thanks for having me again this is matt silt allah and kelsey jones [Music] hi my name is Brent sartoris i'm here with search engine journal i'm joined today by gary yesh a chief of sun shining happiness at Google well welcome thank you for joining us this morning for having me um there's been a lot of discussion on I don't know a lot of discussion but there's been some decent discussion recent about a penguin it slides I never heard about me no no they've been running around here chasing you so um becoming more of a part of the you know the everyday algorithm the live algorithm and we take away yeah leaving which way more i also like a single session for math is not for yes i agree to be a speaker here because i think above all else people to attend something we said about the fact that time you can't just say by invitation only web really like about very well rounded