Stanford Webinar - Communicating Tech to Non-Tech People
Communicating with Confidence Course: https://online.stanford.edu/courses/xelp120-communicating-confidence?utm_medium=social&utm_term=&utm_campaign=ELPVideo&utm_source=Youtube
Have you ever noticed stakeholders tuning out when you get into the technical details of your work? How do you translate technical jargon into something non-tech colleagues can understand and get excited about?
Matt Vassar, lecturer for the Technical Communications Program at the Stanford School of Engineering, will cover effectively conveying your technical solutions to any audience. With evidence-based strategies and…
Watch on YouTube ↗
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Chapters (12)
Speaker Introduction
0:39
Introduction to Engaging Stakeholders with Technical Solutions
4:00
Industry Examples from Xerox and Apple
9:29
Importance of Communication Skills in Tech
11:15
Three-Step Process for Effective Technical Communication
12:52
The Dual Brain Metaphor
14:41
Finding the Through Line
21:08
Using the ABT Framework
28:09
Energizing the “Elephant”
43:12
Rousing the “Rider”
48:15
Common Pitfalls to Avoid
57:13
Q&A
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