Mastering SEO Within Google's SERPs

Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google's search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. If you want to rank higher in Google search results, this is the episode for you! Get insights that will help you improve your online visibility and give users the correct information they need when they're searching. There's more volatility, and it's harder to pin down any one thing. And now we have Google saying something like three to 4000 changes a year. Ten a day on average. –Dr. Pete Meyers, 9:00 I see more and more of a trend to push people down Google from broad informational queries to something more commercially actionable, something lower in the funnel. Google is trying to drive you from, you know, refrigerator to refrigerator freezer, side by side in Chrome. To the point where the ads are going to be more effective. –Dr. Pete Meyers, 19:00 First of all, make sure that your new SEO KPI is on your phone team. It's making sure that there's someone there to pick up the phone. –Loren Baker, 42:10 [06:40] - What attracted Dr. Pete to Moz. [08:59] - Are there more changes to Google's forecasts? [11:35] - Changes at Google that are positively impacting site owners. [16:32] - Should SEO professionals learn to work within the Google ecosystem? [23:21] - Should you go into the hybrid approach of PPC and organic? [25:15] - Is Domain Authority a Google metric or Moz metric? [28:10] - How to define authority in search. [29:13] - The difference between domain authority and page authority. [31:06] - If a brand is searched more, does visibility in unbranded terms increase too? [37:57] - What components of SEO should not be overlooked? [45:16] - Changes Google made that changed site owner or user behavior. [52:23] - Is SEO go