Learn To Master Your Website - Even If You Don’t Speak Tech

Unlocking the Potential of Your Digital Presence: Expert Guidance for Non-Techies No matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means visitors can decide about your services within the first few seconds. So how do you hook them? Fiona Allman-Treen, author of “Website Mastery for Business Owners Who Don't Speak Tech,” joins me on the SEJShow and shows you the 3 key things your website needs to increase your website’s visibility, boost your business growth, and convert visitors to paying customers. Get expert analysis based on Fiona’s best-selling book that will show you how to translate the tech-speak around website design and maintain ROI after your website launch's initial excitement is over. What attracted me to the web in the first place was seeing that level playing field. It makes a one-man band can sound like an orchestra online, and that's what I love. So it's, it's all about making that happen for people. - Fiona Allman, 01:31 I've always found it nice to just send a text every once in a while and send a follow-up because you never know when someone will leave and go somewhere else. It's just good sportsmanship at the end of the day. Just, "Hey, how's it going?" It's checking in, you know, happy new year, whatever it may be. It doesn't have to be cheesy, but it, it has  helped me personally retain or even bring clients back. Just having an open line of communication all the time. –Loren Baker, 20:21 [00:46] About Fiona. [02:22] Keeping up with recent web design changes. [03:12] Initial steps in defining a website strategy. [06:11] Key elements for website visitor engagement. [13:57] Significance of image selection in customer engagement. [15:23] Strategies for customer satisfaction and preventing buyer's remorse. [15:56] Importance of post-purchase customer engagement. [17:22] Balancing customer connection and salesmanship. [19:42] Value of communicati