Kevin Indig: SEO Has Changed Forever. What Marketers Need to Know Now

If you’ve been affected by AI Overviews, traffic drops, or feel uncertain about search's future, this episode is for you. Join us as SEJ's Editor-in-Chief, Katie Morton, sits down with growth advisor and Growth Memo author, Kevin Indig, to unpack how AI Overviews impact search, brand trust, and what marketers need to prioritize now. You’ll hear original findings from Kevin’s recent AI Overviews study, plus guidance on what brands should do next—including how to survive traffic drops, rethink SEO budgets, align teams, and shift toward multi-channel brand presence. If you’re a marketer, SEO, or business leader navigating this new era, this episode will help you adapt, lead, and grow. 00:00 – Intro: Katie Morton welcomes Kevin Indig 01:50 – 3 key takeaways from Kevin's AI Overviews Study 06:40 – How brand recognition drives trust and clicks 15:20 – SEO is contracting: A new role in a changing landscape 21:25 – Breaking down silos: The importance multi-disciplinary teams 27:00 – Reaching people everywhere requires a shift to other platforms 30:08 – Letting teams take smart risks in a shifting landscape 34:05 – Final advice for SEOs Read the full article: http://bit.ly/462C47Y Don't miss the next one! - Subscribe: https://www.youtube.com/searchenginejournal?sub_confirmation=1 - Get our newsletter: www.searchenginejournal.com/subscribe