How to Outsmart YourCompetitors & Win MarketShare Using Location Data

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. Discover how to use location data to acquire new customers and steal market share from your competitors. In this presentation, you will learn: – The technology behind location-based marketing. – What industries and market segments location data is best suited for. – Practical use cases and actual case studies you can use to execute your own geotargeting and geoconquesting campaigns. – The core capabilities you should look for when choosing a location-based marketing solution, including important privacy considerations. Bonus: We’ll share key questions you need to ask location data providers to ensure you get the highest quality location data possible.