HOW TO: Competitor Research

Flux Academy · Intermediate ·📄 Research Papers Explained ·4y ago

Key Takeaways

The video discusses key aspects to focus on when conducting competitor research, including their offer, visual design, content, language, and points of parity and difference.

Full Transcript

researching the competition what to look for and why number one what is their offer what is actually for sale and is it compelling number two visual design color scheme type images how do they combine what overall feel does it produce number three content what do they include to support their offer video blogs testimonials case studies diagrams number four language what is their tone of voice is it technical or conversational then you have to decide what are going to be our points of parity that demonstrate our category credentials and on the other side of the coin what are going to be our points of difference that help us stand out within the category like and subscribe for more tips

Original Description

5 things to look out for when conducting your competitor research! Where to find Matt: https://www.mattbruntondesign.com/ https://www.youtube.com/c/MattBruntonUK #shorts - How to scale your design business using Webflow https://www.flux-academy.com/resources/free-webflow-webclass - Find me on other social media platforms: Instagram: https://www.instagram.com/ransegall/ Twitter: https://twitter.com/ransegall LinkedIn: https://www.linkedin.com/in/ran-segall-0b582a33/ - Gear & Book Recommendations: http://bit.ly/2ohFOuj​​​​​​​ Thanks for watching the video!
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This video teaches viewers how to conduct effective competitor research by identifying key aspects of their competitors' offers, visual design, content, and language, and using this information to establish points of parity and difference. By following these steps, viewers can gain a better understanding of their market and create a unique value proposition for their business.

Key Takeaways
  1. Identify the competitor's offer and assess its compellingness
  2. Analyze the competitor's visual design, including color scheme, images, and overall feel
  3. Examine the competitor's content, including videos, blogs, testimonials, case studies, and diagrams
  4. Evaluate the competitor's tone of voice and language
  5. Determine points of parity and difference to establish category credentials and stand out in the market
💡 Points of parity and difference are crucial in establishing a unique value proposition and differentiating a business from its competitors.

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