How the U.S. Search Awards Found Its First-Mover Advantage & You Can, Too
You may think ranking and traffic are the most important aspects of SEO, but when you treat the ROI of SEO as a return on ad spend (ROAS) scenario, you’d think and write differently…
In this episode, Nicky Wake, Founder of Don’t Panic Events and The Search Awards Series, joins Loren Baker, the Founder of Search Engine Journal, to talk about how she created and grew The Search Awards to be one of the best business conferences and award shows in the world. Plus, Nicky shares her best tips and advice for people or agencies entering The Search Awards, especially for the first time.
“I just saw…
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Chapters (8)
About The Search Awards Series and why the events were created
7:28
Challenges in starting and structuring The Search Awards
10:22
Rules for judging & benefits of participating as a judge
15:11
Why award categories change each year
17:11
NEW at The Search Awards: Feedback from judges and scoring breakdowns on your
20:54
The importance of creating valuable case studies on the ROI of SEO and in-hous
24:39
Top tips and advice for people submitting to The Search Awards for the first t
32:59
Important info, deadlines, and categories of The 2021 US Search Awards
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