Why Marketers Keep Getting Fired (And How to Make Sure It's Not You)

The CMO is the most fired executive in the C-suite, and it has nothing to do with whether marketing is working. Most marketers are still leading with traffic, rankings, and click-through rates while their executives are asking about revenue, pipeline, and profit. That disconnect is what ends careers. In this video, I break down the exact reporting framework I share with some of the largest brands in the world, including why incremental revenue has become the gold standard for proving marketing impact and how to build a measurement stack that actually speaks leadership's language. If you wa…