Getting Started With Digital Marketing

Key Takeaways

when you're starting a business you have to take care of three things one getting customers two selling to customers and three hopefully keeping the customers and if you have systems that does this automatically then you have a great business running without you actually putting in the hours now when I think about Prosper or product then we kind of have the system for you know selling to customers and also keeping customers those are working fine obviously they can always improve and we're always working to improve them but they're under our control now we we know the process as to how to make the product better how to improve sales how to improve the retention of our customers but getting the customer what's called customer acquisition or in other words marketing that stuff is currently not under our control what does that mean that means that we have traffic coming into our website and customers coming in but that just happens organically right some people come from the YouTube channel some people come from the new school blog some uh PR that you know uh Prospero appeared in some magazine creative magazines and so forth and so we have a bunch of people coming in but if we want to improve that we need to have a system to and to have that under our control as well you know create marketing and hopefully marketing or some kind of system that we can automate so that we can scale the amount of customer that we're getting every mon months under our control right now since I don't do anything actively to bring those people I can't really increase the number of people who which are coming in and so one thing that I want to focus on this week and is really important to me is kind of creating a strategy as to how I'm going to create a marketing strategy and and take control of that user acquisition part of our business because again so far we've been only focusing on the product right now I feel like it's been good enough and I to put some efforts on the marketing side so I think what I'm going to do is there's a great blog called quick Sprout um talking about you know uh marketing SEO blogging and all that sort of stuff I think I'm going to go through that today and try to find a strategy that will work good for prospr right now I'm heading to me we're going to have the weekly discussion see how last week's version is coming to an end hopefully we can launch it this week and then head on to [Music] translations I'm [Music] just I'm just just sitting here getting old I'm just a Sit just sitting here getting [Music] old right great meeting with I'm super excited about how crossbar is progressing and the pace of it and hopefully tomorrow we'll launch the new version with the new dashboard and so next week perhaps we can start working on the translations which I'm super excited about because it's weird but you know I can't even share Prosper with all my friends around here in Israel because we don't support Hebrew yet and so I'm very excited for languages anyway I'm here at the office and I'm going to spend some time going on uh quick proud and other blogs try to develop this marketing strategy that I've actually been putting off for a while but now it's time to start working on [Music] that that's awesome just as I entered quick sprot website it suggested to analyze my website and actually gave me a recommendation for example to add m tag uh to the Prospero website in order to grow like the organic traffic from Google so great idea so far now I've signed up to uh watch a webinar that should start in like 5 minutes obviously I know they're trying to sell me something but it's a good opportunity for me to learn this issue so I'm going to watch it [Music] all right so it's been a long day of learning I've watched the whole uh Neil Patel webinar Neil Patel is the guy from Quicks proud and he's really like I would say like a top digal marketer and I think the the webinar was interesting I did take few notes as to how to improve uh my SEO for the website and other things that uh can really increase traffic and at the end of it he tried to sell like a digital uh marketing course for like $1,000 and actually I did a little bit research afterwards as to different courses on digital marketing because I think there's just so much information you know I should probably work on my SEO on my uh you know social network marketing start a blog we don't have nothing right now for prosper so there's like a gazillion things that I should be doing and if I try to just read up all the information that will probably waste a lot of my time so I'm actually looking to have something really organized or kind of a course that I could uh get into I'm not sure if I'll get the the the quick Sprout course uh it's a bit expensive ,000 but I still think that from everything that I found is probably the best so I'll see basically I have kind of a like like $2,000 a year um kind of a fund for for growth and then personal development and you know uh learning stuff from from a foundation that I'm part of so perhaps I can get $1,000 from there and then it's it's worth my while but um but anyway I think yeah now I know how many things there are that I should do and I kind of came to the conclusion I I will probably start with kind of uh developing the base of content that will be video and and uh blog posts kind of semi semi both of them uh for kind of like how to start freelancing so I'll probably do like 10 videos or 10 blog posts and put them on the prospr website that'll probably help grow the traffic a little bit and then I should probably start vlogging regularly and that's something that I've been really uh trying to avoid I had like a personal blog for 3 4 years so I know about blogging I used to do that and it's actually harder for me you know writing like a 500w post is much much harder for me than putting out those videos which I do every day so just vlogging once a week is more difficult for me than putting up a a daily YouTube video so I've been trying to avoid this but you know now that I understand all the benefits of blogging this is probably something that I should be doing for the business at least until the point where we can pay somebody else to do that so I'll probably end up starting a blog for Prospero as well and again Facebook Instagram all that stuff that'll have to happen um so I'll probably have to do that just one step at a time but um yeah I I'll create the plan this week and then set deadlines in order for me to remember to do that uh but it was a good thing that I get got into it I got started today because now you know I know that I have to do this I know that I have to take the first step into creating those assets and you know start growing our marketing that's just like something that you have to do if you want to start your company and succeed and so I'm going home to rest for a little bit spend time with the wife and kids hope you guys have a great day as well and I'll catch you tomorrow [Music]