Digital Marketing Trends in 2018

Key Takeaways

the rate at which the world of digital marketing changes is enough to make your head spin one of the best decisions you can make for your business is to anticipate those shifts educate yourself on trends and tweak your strategies along the way and that's what this video is all about hello and welcome my name is Adam Earhart and you're watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level all right let's talk trends learning and adapting to developing trends can mean the difference between being blockbuster or Netflix with that I'll admit it can be overwhelming trying to decide where to devote time and attention to so the key to making it work for you is to keep it simple and decide which trends are worth focusing your marketing efforts on and which ones you can ignore for now here are a few to consider and remember any links mentioned are only a click away in the description below despite the rising cost Facebook ads are still cheap compared to traditional media it's no wonder they remain the most effective form of advertising available today in terms of cost and results and as organic Reach continues to plummet it's a reasonable option for anyone wanting to up their game additionally Facebook continues to diversify ad formats targeting placement and creative options all optimized to help businesses reach specific goals if you're considering running Facebook ads and need inspiration you can download my free facebook add image guide that will help you cut your cost and boost your results by up to 80% jairs free just by visiting adam ericom /fb image demands for high quality original content has never been higher people are consuming content faster more frequently and through a variety of different mediums to meet demands in 2018 you must become a publishing force of nature by creating well-thought-out content tailored to the specific needs and desires of your market as well as deliver it on their platform of choice integrating context marketing into your content marketing strategy will help you deliver the right message to the right people at the right time they're not exactly thrilled about cranking out more content you can download my fast content formula to help you create effective content quickly just by visiting Adam intercom forward slash fast here are two reasons to get over your fear of the camera number one mobile video consumption is expected to rise by another thirty five percent this year and number two video marketing generates a reported sixty-six percent increase in leads so with all that said it really is the next best thing to being in person and allows you to engage with your audience at a level comfortable with them virtual reality tech is also gaining traction promising even more of an interactive consumer experience in the future there's really no better time then 2018 to start infusing video with your marketing and advertising campaigns if you want to start driving sales with video but don't really know what to say you can download my video ad template and script by clicking the link in the description below or by visiting Adam Ericom /video ad template delivering content based on the interests of your target market is hardly a new concept relevant content equals more conversions and more sales so here are a few to explore drip is an email marketing platform that allows you to tag website visitors and assign them to various campaigns based on their behavior write message is software that personalizes your website in real time with features like dynamic opt-ins and swapping and testimonials from people similar to the viewer and of course Facebook ads and the Facebook pixel do are the most powerful tools to help you tailor and target your message and marketing for maximum conversions consumers are jaded and skeptical after decades of high P marketing tactics and so-called and self-proclaimed gurus and high-profile hotshots posing in front of friends mansions and lease Lamborghinis most of them proved to be nothing more than a smoke and mirrors act leveraging their image to persuade consumers into buying the products that scene fades to black in 2018 as consumer tolerance lowers for the fake phony can fabricated as a result we're gonna see more humble Fiat for placing those flashy Ferraris the market is hungry for authenticity and transparency brands that fail to adapt to a hund rule and those with an honest trustworthy presence will earn their way into the hearts and wallets of their market there's never been a time when know like and trust have been so crucial to not just business success but business survival that's why building and serving a community of your ideal target market should be a core focus of your marketing strategy in 2018 Marta Singh the power of much needed connection and delivering value will create the trust your audience needs to become loyal customers brand ambassadors you can engage with your community on social media but email is ideal as it offers more control and remains an effective system to nurture relationships whatever route you take investing in a community of your own is sure to pay off in dividends Google assistant Siri Cortana and Alexa offer the convenience of hands-free internet search and the world has taken advantage of it a predicted 50% of all searches are going to be voiced searches by the year 2020 and we're well on our way to hitting the mark but it's more than just cool technology for businesses it's a goldmine of opportunity to generate a highly targeted lead and skyrocket conversion rates websites opt for voice search using latent semantic indexing will earn that precious rank at the top of the search results start preparing now if you haven't already by changing your tone from business to casual mobile uses up social media uses up and social media use on mobile devices it's definitely up you need to have a mobile specific social media focus this is a solid opportunity to stand out and get your offers directly in front of your target market but the game is played differently on the small screen and your desktop strategy just won't do everything from the length of your copy to your ad formats impacts your views and visibility invest in understanding the moving parts of mobile social media marketing to optimize your strategy for maximum engagement and maximum profitability Richard Branson nailed it when he said every success story is a tale of constant adaptation revision and change the truth is digital marketing is simplifying and progressing towards its roots of authenticity values and human to human connection that's a prospect even the rebels of change can appreciate here's to making 2018 your best year yet so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up if you have any questions comments or suggestions for a future video be sure to leave them in the comment section below also make sure to stop by Adam at hurt comm for even more free strategies tips tools content and resources to really help take your business and marketing to the next level take care for now and I'll catch you next time on a modern marketing show