Becoming A Brand By Emulating Other Brands: Interview With Ryan Jones

Thanks to our Pubcon media sponsor, Majestic SEO! As part of our SEJ interview series, Ryan Jones at SapientNitro discusses how you can build your brand by emulating other brands. Here are some key takeaways from the video: - Building a brand is not easy. You have to be prepared to put in the same kind of work that the big brands are doing. - Do real company stuff. Engage customers and ramp up the overall quality of your business in order to build authority . - A lot of businesses approach SEO by wanting to take a piece of content and making it rank for a specific keyword. The approach taken by brands is the exact opposite. Brands figure out what people are looking for and then cater to their customer's needs by building content around that. - If you're a local business, take a local approach first. Start by building authority in your local community by becoming more involved. - Ryan says in order to become a brand, start living by the acronym QUART, which stands for Quality, Uniqueness, Authority, Relevance and Trust. If you follow the QUART method you can't go wrong. Read more: http://sejr.nl/18AyoDN