After I/O: What To Know Following Google’s Big Month

On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events.  From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve. Google announced a lot of things, but they're not shipping anything yet, so it's not like they're flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17 The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we've seen this before. Conversational marketing with chatbots etc., was a really big deal. There's a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22 [00:00] - About Matt & Roger [02:04] - Are things slowing down this summer? [05:50] - The talk about the L-word: Legislation. [12:33] - The white paper on Google’s ethics and AI. [17:32] - Initial thoughts on Google’s Search Generative Experience (SGE) [22:03] - About Section 230. [32:22] - How do you optimize for the new search experience? [47:15] - How will the new search experience impact accessibility & KPIs? [52:37] - What’s the motivation for companies? [58:26] - What’s on the horizon? Resources mentioned: Google I/O: https://io.google/2023/ As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there's been a history