How To Succeed At Network Marketing With An MLM Sales Funnel

Key Takeaways

I have a special question today from our favorite network marketers is how do I use funnels to get network marketing to work Ken so there's a lot of different ways I can answer this but for some reason people think that their business is different always think is like all cool Russell I read the dot-com stickers book but how's it work for my business I read expert stickers how's it work for my business I don't care what business you're in businesses business is all the same okay the diversity network marketing really is like you're competing you're selling the exact same product it's a thousand other people right so the first step is like experts secrets 101 how do you create an offer right because if I'm competing with a thousand or ten thousand or a hundred thousand or a million other distributors I need to create an offer that sexiest unique right business is all about making a better offer so how do I create an offer us actually sell my product better than anybody else's okay and some network marketing use up problems with this so this is one that if you're able to crank up the sexiness to your offer do it some companies don't allow us to get be kind of careful with that but if every else is offering this how do I offer something different those who don't know my background I spent a couple of years dabbling in the network marketing industry and there was a time when one company was giving away a Ferrari and I was like I'd be really cool to win a Ferrari so I decided to win a Ferrari and so how did I do that step number one I looked at me and a hundred thousands of distributors all suddenly exact same products I said okay I have to make a better offer so I took what everybody was selling I said okay everyone's telling this how to make this better I was like cool well if you join me I'm gonna give you whatever else is give me but I'm also going to give you this and we give you this I'm gonna give you this I'm gonna give you this and I created a package with special just people who signed up with me then push them over the edge okay there's a lot of people who like these people on the fence they're not gonna sign up with anybody I got them to join me and because I made a better offer so that's number one again and then I want a Ferrari so that was awesome so that's step number one okay number two there's a lot of network marketing companies aren't going to allow you to distract Li sell online likes just it's the thing a lot of them have so what we do is we go back to the fundamentals to the basics K so if you and it comes back really to exper secrets K is and we see this all the time too recently a very well-known company I was friends I'm M friends with the owners just went under and what's interesting is a lot of people lost their businesses overnight right but the people who didn't were the people who followed this is they realize that like if you just send all your people to the company right then the company owns all these people the most valuable asset any business is the people so you've got to be in the business of you first so all I do is I create a very simple landing page and it's gonna be like in fact depending what I'm doing usually I make tools for landing pages the big thing about network marketing is that's this different than in traditional business so there's two target markets - target markets okay so first target market is the person who actually wants to consume the product okay so a lot of network marketing products are for health so there's like the product consumers consumers and then there's the business opportunity seekers right what's interesting is a lot of times people join a company because they're obsessed with the product other times people join the opportunities are assessed with the actual opportunity and it's rare that people love both initially usually they like one or the other drives them right so for me I'd built the different landing pages and different funnel for each one so I'd have something here like hey if you want to discover how is it go quit my part-time job and I'm on the sweet pink what is it what's the pink Cadillac then opt-in here and I'll tell you how right so now let me get people who like they quit their job and got a pink Cadillac that's awesome and so they're gonna opt-in because they want to find out more about the business opportunity right or I could make for people that want to buy the product okay what's the product this product helps people with whatever so it could be like hey discover discover the rare salts that instantly within 30 minutes of taking them will put your body into ketosis so you can lose weight faster and like what are these weird salts and then it opted in here and now they're about the product I said opt in here about the product so then they're joining my email list Kay so both these things are joining my list now I build a list of people who they like me I'm gonna take him here I'm gonna show them videos where I tell them stories I'm gonna build the relationships about the product or about the thing and then basically somewhere along the line I invite them to take my special offer so back here again if it's like hey here's that one my pink catalog last bunch wait they opt in next page like cool I did it by joining this company it's awesome that's how it works if you want to be part of it you can join my team and I'm gonna make you a special offer if you join today you're gonna get here join but I'll also let you be part my fate private Facebook group and they want to run coach with you all their three way calls with you'll do whatever it is your offer is and they sign up and then come over to Facebook and I Drive Facebook ads to my opt-in page the people I put Facebook just let you drive to drive people into your into your business opportunity right let me drive people to my a company website yeah of course they don't you drive into your funnel ok Facebook start going to show you down because you're showing a free video but how you wanna pink Cadillac that's what Facebook want stuff like that okay face lothario straight down when you say like here's rare ancient salt that helps you put your body in ketosis does Facebook wants this stuff I they come they opt-in then the middle is a video and then the email think would you email them over here right so a lot of this stuff that Facebook and other platforms will allow you to do happen off the platform okay but the key to this and all businesses in case you're actually wondering is the funnel since it's going back setting up a funnel building relationship with the list as they come through right so doc up secrets in the book all about how do you create the funnels funnel structure funnel strategy right so you build the funnels and that's like how do I build a relationship with all these people coming through the funnel so it when I tell them they should buy this thing to actually buy it that's what extra seekers now there's building relationships telling the stories positioning yourself in the right way so that when you do are make them a special offer they go crazy and they give you money okay and so we got tons of network marketers and click funnels who are killing it and it basically been really simple funnels to build about to build lists based on one or two things number one is a building lists of people who who potentially gonna buy the cut the product the building list of people interests in the business opportunity they're speaking to these two different lists differently but they're making them pretty much the same offer in the back and that is how I would do it again if I was to go and try to win on the Ferrari inside a network marketing company so there you go thank you so much for watching every single week we publish new secrets just like this so make sure you subscribe so you don't miss any of them and I will see you on the next video