How to Create a Sales Funnel Without A Website

Key Takeaways

hey for those who are just tuning in my name is russell brunson and today i'm going to be answering a whole bunch of different questions on marketing and sales and growing your company and funnels and traffic and making money and a whole bunch of stuff in between but today's question is one of my favorites in fact it might cause a little bit of a rant so question is websites versus funnels and the question says so maybe i'm crazy but i don't see the difference between a website and a sales funnel why do i need a sales funnel oh thank you for asking that question all right so i'm gonna try to doodle this kind of fast so you guys don't miss any of it so this is a traditional website okay you come right here you got your website i'm sure you guys seen these a billion times website at the top you've got your logo and then there's like a navigation menu and there's a secondary menu and then right here that if they click on any of these it drops down a submenu where there's like 20 different options you click here there's like twenty more options and then there's like a section here and a section here and a section here and a section here and then every section they click takes them somewhere else and then it takes them the secondary page and the third page and they on page like 92 there's like a place where we ask for money right i'll make it green this is where he finally asks for money okay that's a traditional website okay what does that look like to you okay let's say you go and you give mr zuckerberg some money on facebook he drives a whole bunch of people here it's literally like let's say you had a store okay and in front of the store you had a whole bunch of people blocking people from coming into the front door you're like ah wait hold on do you wanna know about us wait you wanna contact us wait do you want my about page wait you want some product page where do you wanna sit and you're like blocking them with all these links and they're coming here to get to the link right here let's say this is like the money link where they're gonna give you money to get to this page right here okay but they gotta pass one two three four five six seven eight nine ten eleven twelve thirteen fourteen fifty six seven twenty there's like twenty or thirty things they have to navigate around to get to the spot where you actually wanna they actually to do something to give you money or to become a lead or whatever it is that is your traditional website they drive me nuts so right um there's either that or the other variation is like so if you look at these in the real world right so one of them is like here's your storefront and you've got like armed guards out front blocking people from coming through the door right so there's your website that's a lot of you guys are doing if you've got a traditional website you're like don't come in please i want to confuse you okay the number one rule of direct response marketing is a confused mind will always say no okay so you're blocking them and confusing they're like i don't know what to do and then they just leave okay or the second option is you do more like a traditional ecommerce store or amazon right and you don't have these guys blocking him but you're like welcome to my store and they walk in there's a billion things and they walk in like i don't know what to do okay where are they walking have you guys ever walked the library like i want to learn how to tie my shoe you walk in the library and there's like eight levels like 800 books you're just like um i don't know what to do and you walk out right i'm sure the answer is somewhere in there i just don't know what it is okay that's what most people are doing with the website they're blocking everything okay so now take that let's shift that to a funnel so what is a funnel here is a funnel so a funnel is like imagine this person right here's the dude right here coming to your world he comes into your store instead of blocking him or ignoring him you meet about the front door like hey what's your name you're like oh my name is russell oh russell great to meet you so um hey um i want to make sure you the best experience possible so um uh step number one what are you actually looking for i'm like oh i'm going on a camping trip this weekend like cool so what do you want i'm like i'm actually looking for a tent he's like oh you want 10k and the guy grabs me over here and takes me over to the tents and he's like here is the tent section russell i'm like oh sweet the 10 is awesome thank you so much for the tent and like what else you need on this trip you're going on like well i i'm gonna go backpacking my kids like will you have a backpack no like oh well you should and you should get a backpack and the dude walks me over here and i get a backpack he takes me through a customized sales process specifically for me that's what a funnel is right when i drive somebody from facebook and they come to a page page number one is a very simple like usually there's one thing right confused mind always says no from there i'm saying hey welcome to my landing page so would you want from you know if you go to in fact you go to clickfunnels.com right now you'll notice it's like hey a lot of people use click funnels tell me what kind of business you're in and i'll tell you exactly what type of funnel you need right and so i have this like survey here they tell me exactly what kind of funnel i have and based on that i have ten different pages i take them to okay just like if this dude if i walked in i was like hey i'm in uh i i run a retail location how do i use funnels he wouldn't walk me over to some some other weird section you take me exactly where it is right so page one of funnels is very simple to ask ask who they are what they want to take them specifically to a page that gets them exactly what they want right and then from there i take them the next page i'm able to walk them through a very simple sales process where it's it they only see one thing at a time and i take them through this process and what happens is two things number one this customer that you just paid for to get to your website or to your funnel okay because he now has a customized experience he ends up being really happy like a lot happier right he's like wow these guys treated me really really well they didn't just like slam me into a brick wall and hope i could figure my way out they didn't block me and confuse me they took me through a very systematic pro sales process understood exactly i was doing so your customer becomes really happy the second thing is you as the shop owner you come down here you become more happy because guess what happens they end up paying you more money so what happens is the customer has a better experience you as the as the owner of the funnel makes more money so you have a better experience both people win and my definition of business is when both people leave feeling like they got a better deal okay and that's what a funnel is and so if you hate your customers you should definitely keep using a website keep blocking them confusing them and make sure they don't know what to do or if you want to like change their lives they can build a funnel and take them through a systematic sales process to get exactly what they want so the best experience possible and you make the most money possible from every single person so there you go that's the difference between a website and a funnel and i hope you guys like that rant thank you so much for watching every single week we publish new secrets just like this so make sure you subscribe so you don't miss any of them and i will see you on the next video