🎥 Transforming Business With Video Marketing And Story Telling – Special Guest Sean Stephenson

Key Takeaways

Russell you were mentioning yesterday and your talk that fit oftentimes you're mistaken for like oh and look 11 years old oh poor Russell looks like it's 11 you know Russell have you considered my friend maybe the fact that you made a product on how to build potato guns might have made people think you were 11 I don't know I'm just just a fairy just a theory my name is Russell Brunson and I'm part of an underground group of entrepreneurs that you've probably never even heard of before we don't rely on cash from venture capitalists to get started and we don't even have goals to go public either in fact our motivation is the exact opposite you see we have products and services and things that we know change people's wives because we're fight against the big brands people with literally unlimited budgets we have to do things differently we have to do things smarter we don't have financial safety nets because every test we take with our own money we have to be profitable to day number one so how do we do that how is that even possible if you ask the MBAs or look at your college textbooks they will tell you that what we are doing is impossible to get it's happening every single day and it's happened to an art and a science that we call frontal hacking it's not really something that I can explain to you it's something I have to show you these stories are a glimpse of entrepreneurs just like you we have a dream and a vision you want to change the world in their own little way I use the phone hacking process they'll make their dreams become a reality yes we are funnel hackers and these are our stories [Music] every year people ask me how do I pick the speaker for funnel hacking live when I first met Sean Stephenson for the first time I knew within half a second I was like I want Sean on our stage now I had no idea that he was going to spend the first like 15 minutes with presentation roasting me and making fun of me but it was really really cool for a couple reasons one it was cool to see how it tied the audience and bonded it to bonded them to him which is really cool and second off it was just always funny to hear what people really think about you so clean and good how many people deep down inside have a little bit of the the feeling that I have you would just love to see Russell like in sweatpants with like Cheetos ripped ottoman and like he's like angry and his hairs all messed up and he's like cussing like a sailor how many people we might only wonder fantasizes about this every phone hacking lab we're trying to build a storyline a bite of what what are the community as a whole like what are they struggling with where they where they stuck were they trying to figure out and so many people in our community are trying to get their message try get their voice try to get things out and they get frustrated struggled by the fact they're trying to help all these people and lot of times no matter how many people you try to help a lot of times you just can't help them a lot of times it's family members or friends or people that you're trying to figure out how can I change that person's life but they won't come and listen to your product or your service and thing you're trying to sell and one of my my favorite parts of Sean's presentation and they talked about that talked about how do you know who to save how do you know who to help first and so I actually understand you guys that clip from flying tonight because one of my favorite from all the clips from all the speakers ever inside a funnel hacking live was this this part of the presentation of Sean game how many people have ever made a video on YouTube or Facebook and it only had like 10:30 or a hundred views and you kind of were pissed ah I wish I had more visibility by these 15 Souls neither what you've just sentence when the Coast Guard goes out in a stormy night to rescue a boat that is capsized they bring their helicopter and they they hover over top of the boat and they realize there's more people in the water than there's space in the helicopter who do they save you know what their motto is they can only save the people who swim toward us I can only help those x-wing toward me you'll go nuts if you try to help people but do not want your help but claim that they do the moment you try to help somebody and they push you back and push you back you have to say look you know what I love you I'm gonna be over there hopefully you'll swing towards me at some point if you don't this helicopters leaving the bleakest wait for you to drown it's cuz I don't help somebody that's flailing around in the water but it's swimming away from you when there's all these people that are actually wanting to swim toward you you don't know 15 likes I'm at YouTube video yours they're the ones who need to work here [Music] as you can tell from that that clip Shaun's entire presentation was amazing but that was definitely the part that was most impactful for me understanding that we can't help and save everybody but we can start working towards helping with people who are swimming towards us and a lot of times inside of our community people ask me out like how do I get my message out how do I find the people and get them to come to me and I think at first it takes you learning your voice and and and finding it practicing doing Facebook lives doing podcasts doing things to kind of figure out what your message is and as you start doing those things people will start resonating with you which is magical but then the second piece is like how do you capture that story in a way that's really going to be impactful for people because Shawn gave us such an amazing gift of funnel hacking live we wanted to give him a gift as well so we decided to jump in a plane both Brandon Fisher and I and fly to Arizona to help capture Shawn's story in a way that he could use to bring more people to him [Music] all right let's get going all right Shawn what does a Snoop Dogg wash his clothes yeah laboratory success laughs now we first came to Arizona we're planning on making one core video but after spending time with Shawn and the white board mapping a bunch of things out we decided that it wasn't just one video we needed we actually needed probably about three or four different indoctrination videos to take somebody on a journey help them understand who Shawn was build connection with them build rapport and make them want to be working closer with him and so that's what kind of decided and so we went and actually went and filmed these videos capturing Shawn's story I want to show you just one of them right now [Music] people are always curious about like have I always been this positive and I always had a good outlook on life and I said you know it it really all stems back to one moment I was having challenges growing up with broken bones with my condition and people would stare at me and I've dealt with a lot of challenges living in this container and my favorite day of the year was Halloween and loved Halloween and most kids liked Halloween because the costumes and the party in the candy but I loved it because there was the one day out of the year that everybody got dressed up and I could finally blend in and it was like a magical day well I didn't have a disability in people's eyes and my mom was in the kitchen and she was packing up our lunches and she was giving everything out for the minivan and I was laying on the floor and I was rolling around and I catch my left leg on the corner of the door and I bent it back and I snapped it at the femur and in that moment there's a bit of a time delay between hearing the sound of a snap and feeling the pain but it's like an eternity because you know what's coming and I was just so angry because I knew I was gonna miss the party and I knew I was gonna miss that one day where I got to feel normal and my mom comes running in the room and she kneels down beside me see she could just call me down there's nothing really she can do for me medically because my bones couldn't be set like somebody else's taken to the hospital and so my mom just had to keep me immobilized for four to six weeks we're not where ever I would break a bone and she would play this game with me as any parent who would want to take their children away from pain she's she said what was your favorite part about our last vacation but that day I was so angry and she can see that anger in my eyes so she leaned back and she formulated another question and then she asked me Shawn is is this going to be a gifted or a burden in your life and I'm thinking is she crazy the gift and something magical happened though before I could respond like I got clarity on my life and I realized that she was basically saying are you going to use this as an excuse the rest of your life is why you're not happy and why you're not gonna take a positive outlook or are you gonna use this as an example for yourself and others to love your life amidst your pain because we all fracture we all have fractures in our marriage or fractures in their business or fractures and raising our children and when you find that there's a purpose to your pain it doesn't make the pain go away it just gives you the fuel to keep going through it and know that it's it's not gonna be there forever and it really just shifted my whole attitude about life I realized that you have control over what you make things mean and how you interpret things and it was in that moment I really honestly started to see myself as on a mission here in this container the purpose of this whole Club is to bring together a group of people who want to support each other and empower each other to win you have to have a tribe you cannot succeed alone and like it's so hard to go through life by yourself and and try to be the only person that is picking yourself back up it's good to be in a space where you have people that are not just your cheerleaders but giving you good suggestions on how you can handle those challenges so it's something I'm really excited about because this is where people can go to get their mind and their heart on the same page as you can tell Shawn's got an amazing story but people always asking like Russell how do how do I do videos like that and I think that they need emotional videos like they think that they need to be crying the recorded video they don't cry and they'll try again that like I didn't cry it's not emotional but you understand motions not just crying like that there's a time and a place for that but emotion is excitement its energy it's it's it's showing how you actually feel if you watch any my videos watch this to you like I'm excited right now you can probably tell for my eyes and my voice my my voice fluctuations and people are attracted to energy so the more emotion Keys show it could be it could be emotional crying it could be sad it could be happy you could be joy could be just energy could be excitement like that's the key to really making a video that people are going to emotionally connect with is actually showing your true emotions about how you feel I know it sometimes you put a camera on you get nervous and you get awkward but the the key is is really getting coming back to a state and remembering what it was that got you so excited and a telling people a story from that state if you do that they're gonna feel exactly what you felt when you were in that state the first time it actually happened to you one more marketing secrets if so then go get your copies of my two best-selling books book number one is called expert secrets and you get a free copy at expert seekers calm and book number two is called calm secrets and you get your free copy at com secrets calm inside these two books you'll find my top 35 secrets we've used to become the fastest-growing non VC back-sass startup company in the world one of my favorite things about hanging out with Sean is just like how he made fun of me on stage and front everybody pretty much made fun of me and ran in the entire rest of the trip while you other slim Shady's please take one latch I'm a unicorn hmm gosh carry on bag rustle double my celery jeez I got a funnel for you hmm I mean I even cut the tater tots for you all right so Brandon has been working on this business called video Enders they're basically the end of a video there's a thing that points you to like click down here opt-in over here it kind of tells you what to do in fact created a brand new tagline for him from from his jokes somehow through your ranch video Enders we tell you what it goes stupid one more marketing secrets if so then go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm then book number two is called dot-com secrets and you get your free copy at dot-com secrets calm inside these two books you'll find my top 35 secrets and we've used to become the fastest growing non VC back-sass startup company in the world all right we're back from Arizona and this week we're spending a lot of time working on videos because the videos are the connection point in almost every single fun way every single ad and if you remember the episode a little while ago the 24 episode we built out three or four funnels in a 24 hour period of time one of the funnels we built was for a product called wake shake and wake shake video if I'm completely honest when all is said and done we weren't very happy with it and we wanted to redo we want to make something that was funnier something that caused emotion we got people to laugh but also something that placed a seed of doubt one of the most powerful selling mechanisms we have and the most powerful tools is a place a seed of doubt inside the mind of a customer for all the other alternatives besides your product in your service now inside awake shake the core the type of protein is collagen protein which has a whole bunch of really good benefits helps your skin helps your nails but it also doesn't have way in it and so with from this video wanted to place a seed of doubt showing that is the thing that causes the problems that causes the gas and the bloating and a lot of the different problems inside of protein so that way next time somebody wanted to grab a protein shake they're gonna look if it's way they're not gonna want to drink it instead they're gonna want a wake shake and so we had a lot of fun refilling this video with Jared and Nicole who helped us on tons of different projects as you've probably seen in the past and this is the new video we made for weight shake after drinking your protein shake do you ever have bloating constipation cramps increased bowel movements problem moving Nadja reduced appetite a swelling of your limbs brain fog sore joints upset stomach and worst of all is it giving you gas no that is not a natural side effect of good protein it's your body freaking out because it's allergic to the whey protein found inside your shake yep USA Today said that 60% of adults can't actually digest milk products so what happens when you can't digest something you guessed it [Music] so that makes your protein drink about a slimming as this way Phil Ben and Jerry's might as well polish that off chances are if you're drinking anyway protein drink that's what's making you fat you need an alternative something that will give your body the proteins you need but without all the gas you need weight shake you can drink a caramel latte wake shake or dump your sugar full Starbucks into your way shake and in fact if this video is live now then we have weight shake and sock and you better get it before it's gone again in fact I'd recommend stocking up you hate for your kids to go hungry or have to go back to eating Ben & Jerry's for dessert or worse yet go back to Way and start fumigating your house all on your own so get some weight shake now everyone around you will be happy you did it so important lesson I want you learn from this is that every time you put a video out there it's not always gonna work the first time sometimes you have to do it over and over and over again have fun with the process make it enjoyable like all of us are literally running our own little mini ad agencies which is so exciting to think about and so have some fun with a creative and figuring out how to capture the stories in a video that's gonna get somebody to move and take action now next video I want to share with you guys that we created was one for a friend named Tim Larkin of Tim runs a business teaching people self-defense not normal self-defense this is basically if somebody comes and attacks you how do you how do you put them out how do you pop their eyeball out how do you how do you kill them by karate chopping him in the throat before they have a chance to attack you and he's totally out for a long time and he wanted to help with a funnel I said okay this is the deal I would love to help you with a video from your funnel but first off I want you to come to Boise and actually train me and training my team so that way if somebody meets me in the street I can pop their eye out or choke them out whatever is we needed to do it's lucky for us Tim and his entire team flew out and gave us a two day training in my wrestling room showing us how to defend ourselves in case of an attack right [Music] first or second knuckles we want all five of them to be wet and I do this yeah yeah I've done that correctly coming off the wall with my body way and the highs available to hit high sternum it goes right up into the neck every time it's gonna resist for a second and then break and what we're doing is we want to compress and crush the bones find the target strike the target you're drawing something with body ways finding organs not doing anything I'd much rather be here everything I need right now is here and that's back there [Music] come through [Music] all right and after Tim spent two days with us training us which we had so much fun we started looking at his funnel and figure out why wasn't working as well as they wanted to well the biggest problems was the ads they were using we're all showing tons and tons of violence which worked good through email and through banner ads but when you started trying to go to Facebook and other platforms they just don't allow violence in their video ads and things like that I said you know Tim your story is amazing let's try to capture in a way that's not violent showing people attacking each other but it's finding in a way that's emotional actually telling your story like why you do what you do why you're so passionate about it and so we set up a camera and we had a chance to capture this story of Tim telling his story about why he does what he does one of the presentations I did they took us all on a really nice Cruise and they had asked me at one point that a lot of the girls were going off to college in the next year and everybody's concerned about their self-protection and would I do an extra class where the dads and the daughters could come and they could go through a training I had one girl that came in and she truly if you've seen the movie Legally Blonde this was the Reese Witherspoon character in life I mean totally had the LA talk down and she was not happy that dad had her come and take away two days basically of the cruise she went through the course and she she did she did everything and about two and a half years later she came in unannounced to one of my New York seminars and she knew right away she looked at me she was oh you haven't heard what happened no no no what what happened she'd gone College the following year she had a dorm room on the first floor of a dorm they constantly left her door and their windows open the guy that attacked her had been casing the place for about two weeks and he got their patterns down and he understood that her roommate would spend at least two to three nights a week with her boyfriend in another part of the campus and one night she woke up literally to a guy on top of her you know he's a 230 pound male and the first thing that popped in your head was the training that she had with us and she understood that bigger faster stronger threat he's on top of me I can't change this but I also know I only have that one chance she was able to draw him in he adjusted and when he did that he brought his head closer and that's when she was able to reach around and attack his eye and she knew to hold on to him because he's much bigger sorry because you know she knew that people violently react away from that type of an injury so much so that he pulled her up off the bed and you know they went down hit the hardwood floor when they hit the hardwood floor and she kind of felt his body just just kind of relax and I felt like that and that gave her opportunity to run down the hall and start screaming for help by the time they came back the the rapist had had asphyxiated and and died they later found out this guy been going for the last six years to various campuses and doing this type of you know sexual assaults on women and when I hear from somebody like this girl or I've had you know various doctors people that are they're just trying to help people or just completely innocent it makes it all worthwhile to do that because often times you're not sure you know like well I didn't think I reached her at all I'm gonna literally show you how to injure the human body break a structure or sensory system the human body to save your life and you're going to know physiologically what happens to the body and why you need to be able to do that and what the ramifications are and the idea is if the brain has not gone there before it won't be there for you in the perfect example is you know in sexual assaults oftentimes with women the perpetrator when they catch him he'll have scratches all down his face you know all down his face so you know that she had the ability to reach to there all that did was put his skin underneath her fingernails now that helps solve her murder whereas if she just understood that if she just penetrated the plane into the eye that would have affected a real injury that would have given her a much better chance to survive in that situation unfortunately to get people there and to have them trained correctly I have to give them physical training of how to actually protect themselves when they have no choice and that involves using the tool of violence now the last video were going to dive into today was a really fun project we had it was a product we created called funnel graffiti which was basically these little stickers you can go and you can put on a window or on a mirror and map out your funnels before you build them aside click funnels and so we have the product we're trying figure out what's the what's a fun exciting way we can make a video for this so I call the brand it hadn't come over I called up Jared Nicole we sat down we started brainstorming like how can we how can we make something fun and exciting to get people to want to buy this product and so we started brainstorming what are all the different ways that people build funnels right now and one of them it was kind of funny was you know maybe in the shower you're you're mapping it out in the shower and then we kind of took it the next level like well what if you use a good wife's lipstick naturally enough to have a lipstick in the shower and that what if what if the couples out out to lunch you're out to dinner and they're there making it inside their food we talked about what if there's this place in downtown Boise called freak alley which is this big huge graffiti street and and they ran out different spots different local artists to come new to graffiti and we thought how cool it'd be if we could actually like like graffiti us doing the funnel there as well and it's kind of a funny story because we called them up and it just turned out it happened to be that they once a year they they bring in new artists to go in and do graffiti here in freak alley and it was just during that time where they're about to have a new artist come in and said well you can come in but you've got like a one-day window you have to get the whole thing done today because next day of new artists coming in with all the new graffiti and so I call it my buddy Rob and if you haven't met Rob yet Rob did all the graffiti design painting in my wrestling room he's done tons of logo design art for us he's on the most amazing talented designers I've ever met my wife I called my said Rob I want to fly you to Boise to come do funnel graffiti and literally spray paint funnels on the side of a wall and obviously he was in we flew him down and went freak alley to go and create some of the footage for the funnel graffiti video [Music] I'm ready to start yeah ready to run with this if he's ready all right so we got the time-lapse setup we got a bunch of Kessler gear going and then we got other time lapses going we're just time lapse ting time lapses that our time lapse saying those time lapses it's a pretty crazy [Music] [Music] [Music] other things I really wanted to do is I wanted to cop car so that would be really really funny but apparently it's harder to get a cop to come and just flip the sirens on than we thought so Brandon figured out a way to make that possible and so we had these cop car lights in the anyway it's amazing and so I'm gonna show you guys this video for my graffiti right now [Music] [Music] honey baby my book funnel it's an opt-in right here with their name and their email address and the submit button in the video then they come over here to the confirmation page if they don't opt-in they can come Jared Jared is that my lipstick I don't know is here's the rouge de livre it's my lipstick honey and there has to be a better way Jared are you using my noodles yes but I have this great idea it's an opt-in funnel with the video sales that are right here confirmation this is a down self they don't purchase very you know there has got to be a better way maybe the email addresses confirmation page and then up here we're gonna have some email confirmations and some follow-ups like this and there we have the webinar registry okay honey this is great but we have a reservation in five minutes you can't tell me that this isn't the best date ever [Music] we gotta go you told me anybody could paint here I may have overstated let's go let's go go got to be a better way [Applause] about what this time well there is a better way I got you a present what what is this funnel graffiti are these stickers reusable stickers you can do it on a window obviously you do two on white board you could do it you could do it on the refrigerator as long as your daughters aren't using the refrigerator magnets you can do it on the TV even as long as I'm not watching The Bachelor Bachelorette nice you know you can even do this in the car as long as I'm driving okay we could do affiliates on our webinar to promote the webinar no more lipstick no more noodles no more spray paint how much does this cost three I could build funnels all right that project was a ton of fun it was a lot of work but it turned out really really cool and sold a ton of fun on graffiti for us and so if you felt leader in his episode watching these different videos seeing what we did with Sean seeing what we did with wake sheikhs he was there the funnel graffiti any of these things one understand that this is the type of artistic mnestheus funnels are very much like the science like page one on page two page three but it's the art that gets people to buy his figure it's thinking like an ad agency where the videos are gonna hook people make them laugh make them cry get them to want to move forward move towards you and that's really the goal this entire episode we want to share with you is is have some fun while creating your videos and your messaging because that's what gets people to come towards you just like Sean talked about at the very beginning from funnel hacking live I want you guys to remember that as you're building your funnels and remember you're just one funnel away [Music] next time on funnel half conceived II wanna take behind the scenes to meet my original mentor the godfather of internet marketing himself mark Joyner watch let me take one of his best-selling books mind control marketing create new video trading funnel and launch it to a brand new audience we are funnel hackers and these are our stories [Music]