#1 Way To Make More Money When Selling Online (Value Ladder)

Key Takeaways

[Music] all right welcome back now in the last video we talked about what is the funnel and by the way if you haven't had a chance to come see this book I would recommend it because this is where we go deep inside what is the funnel the whole concept of whoever spends the most money to acquire customer wins is all talked about in here we're talking about funnel structures and like it's a really good book to help you understand the strategy behind funnels if you don't have it yet so click on the button down below there'll be a page we can go get a book I think it's 795 shipping and handling but that's what this is all about help you understand funnel structure better now one of the core concepts inside of here that I want to share with you because it's such a key to understanding how funnels work is a concept called the value ladder and so the way the value ladder works if you look at this image right here on the left hand axis you have value this is how much of value you're giving someone as the arrow goes up the higher the value is on the bottom axis as price and then you go to the right the price gets more and more expensive now most business owners like the most ideal thing would be able to provide the most amount of value for somebody get the most amount of money right like for example we have a coaching program we charge a million dollars to create somebody's funnel for them and that's amazing right like in a perfect world I can go to every single person in that hey it's a million dollars I'll create a funnel for you and it's gonna be awesome the problem is like if I walked up to this and I saw you on the street the first time I'm like hey my name is Russell Brunson I know I look like I'm 11 years old but if you give me a million dollars I will build a funnel for you you're gonna think I'm insane right because I provided zero value to this point yeah that's what a lot of us as business owners are doing we're coming we're pitching our most expensive high thing and like shooting for the fences but people have not received value firmer so they don't want that so if you look at like how businesses work it moved to this thing called a value ladder where initially when someone first comes into your world they're kind of testing the water and they're filling things out so what you want to do is try to provide value for them right there for free and if they get value the tip their toll in the water like wow that was really really quite a good experience was so-and-so and they receive value us as humans we naturally will want more we'll start sending up saying well that was a really good experience like what else do you have and we'll move up the value ladder we have a chance to offer the more value but they'll give you more money and then they receive value at that level they'll naturally want more and they'll keep moving through this ascension until you either stop selling them something or tell you offend them and that's how business works and so for you is understanding this process of the value ladder and you know this in in the real world right somebody came in to you the first day and said hey what do you do for a living you would tell them and you can explain some stuff and try to give them something with like oh cool that's awesome and you build some rapport and there'd be some value there and then the next thing you do is you could offer them something else okay it's the same thing like if you like if and when you met your spouse like the first time you met them you know the first thing you ask them on a date and then have the you provide value if they have a good time on the date then you go on a second date and it keeps going on until you get married right there's there's this logical progression yet for some reason online we all forget that all these like common-sense rules fall out that out of the world cuz right oh they're pixels and they're their things and it's traffic of it no it's people you have to understand that so what happens is every single funnel is the value adder okay when somebody comes my very first page I'm saying hey my name is Russell Brunson I want you to give me your email address if I stop there you receive no value like why would I give you my email address can you come to Page in like hey my name's Russell and I wrote a really cool report called blah blah blah blah blah whatever it is and say I'll give you this report for free to keep your email address and I'll send it to you and you're right huh okay you give me an email address I send you this report you get a report you some value like that was really really good Russell's a cool dude then on the next page in the funnel that's like hey I just sent you the report and go check it out I think you're gonna love it but while you're here I'll make a really special offer to you and not try to provide value again like normally I sell this thing for blog I'm gonna give you a special discount because you're here right now or you know whatever that thing might be because your first-time subscriber normally you know the first thing I wanna sell you is this thing it's like lot of times in my business I sell books for really really cheap or we do you know if you're an offline business maybe it's a maybe it's a free exam or whatever it is but it's something you're providing value okay and if someone gets that they buy the next thing and then the next page is like hey you just bought my book for 795 on the next page just like hey that your books coming you're gonna love but you know some people like to learn in a classroom situation I have a home study course it's this or whatever that thing might be same thing works in e-commerce case people always tell me well that works in information but not in e-commerce but the same thing works in e-commerce one of our number one click funnel sellers right now he built a huge funnel it was the most successful funnels I've ever seen and it started with a flashlight hey this is a tactical flashlight we'd like to buy it and people bought the flashlight and they started thinking how else can I provide value to this person and should I bring them through a vet through a value-add he said look you bought a flashlight for this price how'd you like a second one 50% off and boom my house people said yes they like hey now you got flashlights we want a kit like a carrying case we can put it in people oh yeah sure yes booming took next thing and he kept thinking how is stripe right in value hey you want Russia ping yes hey do you want this yes and so evaluator is always thinking about that so every time I'm working on a funnel I'm thinking about this is like somebody is they see an ad they see something they click on something they come to my page the first page of my funnel and I'm thinking how do I provide this person value what do I want in return I want their email address or maybe want their credit card I may want them to register for a webinar or maybe I want them whatever your that the action is on that page I'm thinking how do I provide value to this person and if I do in a cool way and they connect they have a good experience guess what they're gonna want to buy again and again and that's how you build a business the right way okay and so as we do more and more of these trainings will go more in a value-added because value ladder is happening in a bunch of in place that happens inside of your funnel every page in your funnel is the next step of a mini value ladder okay also and talked about this in the next the next major training after some goes through your first funnel then usually have a second funnel and that's that a bigger piece of the value so kind of like the micro and the macro before I know it's when you're thinking about that it's like every single interaction having somebody I need to provide them value and then if they like that they will naturally ascend up and want more value and I can charge them more and if they like that I can provide providing more and we keep taking them through this process okay that's how I can go right now and get people to pay me a million dollars to build a funnel for him because I provided value to all these loves that provide value through my books through my software to my training to my events now when it comes to there it's like yes I trust Russell I have rapport with him he's awesome I believe that he will do he's gonna do and now they're willing to invest the big money okay and so if your business the same thing and so you gotta start thinking through that and so is just understand that concept of the value added other thing is if you don't have a copy of this book yet I highly recommend well the link down below to go get it and again this will teach you all about funnel structure some teach about value adders and whole bunch of other things this will help you understand the strategy of funnels in a much deeper way so get the book if you don't have it yet as well thanks so much and we'll see you on the next training