How We Went From $0 To $100,000,000 Using Growth Hacking And Sales Funnels

Key Takeaways

what's up everybody russell brunson welcome to the marketing secrets podcast now I still am planning on giving you guys a huge recap of the viral video Venn bubble soccer everything else though went down at the event cuz some crazy stuff happened I'm also trying get permission from Gary Vee let me share some of his presentation with you guys here so that's the game plan if I'm able do that you'll see it soon and you'll see my recap as soon as well but this week I've got my inner circle here so I'm in there locked away so what I didn't want to do is I got the video clip from my presentation of the event we're talking about how go how to go from zero to 100 million dollars in sales how I did that by using sales funnels and growth hacking and it was a shorter presentation but I think it was really really cool I'm sure I talked really fast I was also really tired I had only slept one hour the night before so it doesn't make any sense that's kind of the context of why but hopefully they give you guys some ideas about how to scale company you know you hear me talk about the dot-com secrets book a lot like whoever can spend the most money to acquire customer wins and sometimes we hear that is kind of depressing it won't have a lot of money so I'm not gonna win and that's how I felt especially when we launched click funnels and we're competing against two companies one they had like 40 million dollars in funding one that over 100 million but how do you do that and this presentation shows you how we did it so after we do the little marketing secret intro here I'm going to pick right up with my presentation from the event I hope you love it thanks so much and we'll talk to you soon so the big question is this power entrepreneurs like us who didn't cheat and take on venture capital we're spending money from our own pockets hudley market in a way the left husky our products and our services and the things that we believe in out to the world and yet still remain profitable that is the question in this podcast we'll give you the answers my name is Russell Brunson and welcome to marketing secrets I put together this presentation cuz likes the biggest question I get especially from from people that are building their own companies like how in the world have you grown clickfunnels so fast without having any money any capital any outside funding at all and so I put again this presentation this morning excited one hour sleep last night and they got up and I said where's presentation so but kind of walk you through what we did and some of the mindset shifts that I think they're different that hopefully will help you guys as you're growing and scaling everything you guys are doing so 10 of my presentation is how we use growth hacking and sales funnels to go from 0 to 100 million dollars in less than three years or a week away without taking out any outside funding so kind of the first thing I want to go over really quickly just for those in the room who didn't know what I was talking about earlier I'm gonna go over what funnel is really quick so what is the funnel so if you look at in the next to me step back so the reason why I want to talk about it is it's been interesting like I've been doing this internet marketing game for 15 years now so my 15th year in the business selling all sorts of stuff and it's interesting because recently has been a whole bunch of books coming out on my growth hacking and here's all these cool new ways to growth hack and it's funny because we get the growth hacking books and reading it's like that's all the internet marketing stuff we've been doing for like the last decade and now it's like real businesses are catching on they're figuring out these things are really really cool so that's kind of why that's kind of my thought manis presentation show me that like all these funnels things is this is the growth hacking this is the moment this is where things are going that we keep talking about so what's the funnel so to explain a funnel I think the easiest way to begin with is to show you what a funnel is not so this is like a traditional style website right this is what click funnels is kind of going against all the time and most of them traditional website they got all sorts of ads to paying for Facebook YouTube Google all these things and they're driving into these wet into these his website since literally like slamming a whole bunch of people in their brick wall okay and I know this is how I got started I was trying this thing it did not work I always say that a traditional websites kind of like having a really bad salesperson who's shy and all they do is they hand out brochures and then pray the person comes back like that's the traditional website what a funnel is is basically having the best sales person on planet earth come and meet the person in the front door find out their name and walk them through the process find what they want how they want it and give them exactly what they want so that's kind of the sales funnel is now my whole philosophy in business kind of like I told you guys in the last presentation like when we started click funnels three years ago we had two major competitors that we were looking at number one had just gotten 43 million dollars in funding number two just had over a hundred million dollars in funding now I'm coming in with me and Todd and we're bankrolling it with our big old credit cards and we're like okay we're going against these giants that have the hundreds of millions of dollars how are we gonna win and one of my first mentors Dan Kennedy he's just say this all the time he said whoever can spend the most money to acquire customer wins and some looking at these companies have 100 millions of dollars in funding I'm like I'm screwed I'm not gonna be able to win these guys can help spend me every single day and I start looking this more and more and I didn't get it at first I took me a couple years before I understood this concept of whoever could spend the most money to acquire customer wins and like I told you before I I went to college here and Boise at Boise State and I wrestled here and I used to carry my buddies on my back up and down these uh up and down the football stadium every single day before practice like this is my hometown so here in boys that one thing were famous for those who are not from Idaho is we're famous for potatoes and the very first product I ever put together was the DVD teaching people how to make potato gun and he probably heard me tell a story before but it was a DVD as how to make potato guns I set it up online I've learned about internet marketing it was really simple a one-page website I had Google Ads that's all that we did back in the day so I went to Google I started buying ads I was spending about ten dollars a day in Google ads and I was selling a $37 DVD on how to make potato guns so I'd spend $10 a day on ads and I usually average about one cell per day so Russell was the college kid is making a whopping twenty seven dollars per day profit I was putting into my pocket which was pretty awesome and that was kind of my beginning and then what happened is a little while into this whole game Google shifted how everything worked and I big big trouble and all of a sudden literally overnight my my website was the same but I went from $10 then asked a $50 day overnight and so I said a $50 they said it's the exact same web site but I was only making one sell the same thing it's now it's losing $13 a day and my beautiful wife after about three or four days that said you have to stop this is not a good business this is really really bad and so we stopped and eventually had to cut up our credit cards and I thought I missed the bubble am i doing it we missed it and those are actually real pictures of us cutting up our credit card back in our home first home about that time I had a friend who is also in the business and he came back he said he said Russell I I think I figured this out he said my little web site he had the same problem Google raised the prices algorithms changed and like and all of a bunch of my friends all got out of business one of my friends came back to say I figured it out he's like I started adding in these things he called him OTO which stands for one time offer but basically an upsell he sent starting upsells to my products and I start making more money from every customer and now I'm able to afford my ads again I turn my back on I was like that's cool like but I don't know how like how can I do that I don't know how to do that and I was like I have a potato going DVD like what should I do it he's like well people who buy potato can DVDs what else they need how else can you serve them and I was like well we could buy them like the next piece of that to buy a potato gun kits like to buy pipes and the barbecue tonight all these other pieces right and so he's like we should sell a kit I'm like I don't want to make kits that would be really not cool and he's like well see if you find smoke so I end up finding a guy in northern Idaho actually was drop shipping potato gun kits did a partnership with him and I made my very first funnel this is my funnel transition so people who buy my DVD and then upsell a $200 potato gun kit and we send it out in the mail now it was cool I turned the face or the Google Ads back on back in the day and what happened was I still was to paint about $50 a day but then one out of three people would start buying that the potato gun kit so do the math on that one out of three people means I was averaging about sixty-five dollars in additional cells from every DVD I got that I sold which meant I was spending about $50 a day in ads and now I was making 102 dollars in ads and all of a sudden it worked again like that was magic literally I own that when I made that ship I went from losing money Dave now I wasn't making fifty two dollars a day profit and I was like this is it this is the biggest thing the world now for me obviously potato guns is very small market I didn't stay there long but the concept of that like rank through my head I think this is how it works and my morale that I kind of learned from this whole experience was that we sites soon the funnels making me make me money websites make me broke and so my obsession for the last decade in my life has been this kale I you guys have been in my events lost a key teaching this constantly showing kids like this is the key and so when I started like like doing this and started realizing it that that message I heard from my mentor could come back my head saying whoever can spend the most money to acquire customer wins that was the key whoever did spend the most money to acquire customer wins and so as we came into this game of clickfunnels and looking these people with hundreds of millions of dollars in venture capital behind them on my calendar world we compete with that I was like I can't do it head I head for hey they can all outspend me but if I can build a funnel that's right I can change everything if you look at the reason why we have grown as fast as we had as mechanics cuz we can literally out spend everyone okay we get man probably three or four times a week different people trying to put money into clickfunnels and most of me just tell them no but a couple of you entertained just cuz it's interesting I'm curious like what they think we're worth it's really fun and so weird we're at lunch to stay with this group and and the guy I'm talking the guy he's going through everything and he asked the question they always ask my shark tank he's like well how much do does it cost to acquire a customer and I was like I hate when people ask this question cuz he's not gonna get what I'm gonna tell him I was like well we were running Facebook Ads to the homepage we're spending out $120 to acquire a free trial member he was like oh that's amazing is I based on that he said what I can do is I can go and we can put in you know 50 million dollars in cash we get this may cut like all stuff and I was like well whoa real quick like we actually turned those ads off he's a cute Rios ads off I'm like yeah like I could have painted this out of my own pocket like I don't want to lose 120 bucks every customer he's like well how he is growing so fast I said well the reason why is because we have funnels and explained to him some of our friend and funnels like my book funnels some other funnels I said look for every one of the every single person that comes in with my funnels that they buy one of my books we spend on average about 10 to 12 dollars on her facebook ads or other ad platforms to sell a book but then through that funnel we have about $32 I said what happens is that we spend $12 we get something to buy one of our books we make net $20 with cash to put in our pocket and then we in tradition to click funnels so every single customer before we tell about Clinton's actually pay us money and we put it on money in our pocket he's like that isn't make any sense and I explained it again instead of make sense maybe three or four times then he stopped he said if what you're saying is true so that'll change business forever I think that's that's my whole message like that's what we do that's what funnels are all about ok so I'm walking is really quick through this and then we're gonna have Gary come up here in a minute but one of the key concepts you guys need to understand this is constant we call a break-even funnel those my inner circle members are here we spend a lot of time on this but the breaking funnel is this funnel where you break even so you can literally get customers for free when you have that you can grow your company as quick as big as fast as you want okay we spend a lot of time in that so this will go to breaking the funnel where I commit a dollar in advertising in and get at least $1 back out and if I'm good at and get two or three dollars back out now I've got a customer I got some cash now we can put them into what we into the other things we have a couple examples of some of our breakeven funnels like grab this from some slides this morning show you example so this is my Dom secrets book this is a couple months ago stats we got about 5,400 leads we sold 2395 books our average cart value during that time was $30 81 cents so we spent $45,000 and ads we made 52 thousand dollars in sales so our profit was seven thousand seven hundred sixty three dollars now most people we looked at a company that our size you like that's a waste like you just wasted a lot of you made seven grand that's not that big of a deal right but that was to get customers we got 5,400 people that then the next week we would say hey by the way this is this really cool thing called click funnels and I got paid $7,000 to get those 5,400 people in my list okay that was one of our front end products this is a split testing book same kind thing we have 2,000 leads came last month 1,300 books sold average car values $12 ads for this 4,000 sells 18,000 so we made 13,000 dollars but we got 2,000 people that now we can interstate click funnels so I got paid to get all these customers one more example is perfect webinar same kind of thing leads sales I'll go through this quickly the same thing made four thousand dollars got 600 customers we introduced into click funnels okay now if you walk through this those three funnels alone and we have a we have about a dozen or so front-end funnels we use in different different platforms and things last month from this basically our front of revenues ninety six thousand dollars our ad costs eighty one thousand so we netted a whopping fourteen thousand dollars most feeling man Russell with a company with 120 employees like here gonna go broke fast right but what's amazing about that is that that brought in literally like 30 or 40,000 new people into our world who then we took them through the rest of our sequence they're introduced to us and now we can go and we can build a relationship with them we can talk to them we can serve them we can help them understand what we do what we believe and it introduced them into our other products and our services and for us obviously that is clickfunnels and so if you look at that what that means for us is if we literally get almost a thousand new trials for free every single day like clockwork that comes back to talk to pay forward that's how we're able to grow so fast as we can literally we can outspend never been in our market there's nobody else that we can do that and it was cool that for you guys whatever business you're in like that's the key okay remember whoever can spend the most money to acquire customer wins when you figure that out it makes you can grow really really quickly any kind of business any kind of venture anything you want to do and so that you guys is how we use growth hacking and sales phones to go from zero to 100 million dollars in just three years without taking on any outside funding thank you [Applause] would you like to see behind the scenes of what we're actually doing each day to grow our company if so then go subscribe to our free behind-the-scenes reality TV show at WWF unlocker TV