Only Those With Brass Balls Can Compete With Us, Do You? | FHTV Ep 107

Key Takeaways

may or may not have some brass balls here in the office this is always crazy in the office there's a box look what a box is excited it's ready for this this is the first proof [Music] oh look who's in the office Todd's in the office except it's his birthday did we sing happy birthday Todd yet oh yeah I've got a cake yeah that okay hey so I got a cake for Todd Noble sing happy birthday [Music] now I'm at secret meeting right over there Melanie's here dr. Chad woollen he's doing an event tonight for chiropractors I'm coming to teach them how to decompose the excitedness Melanie I'm super excited for this here we go I want people to know as incredible as this guy is that much [Music] [Music] [Applause] we want to practice hooks in the office and so we had everybody here on the on the team right a couple hooks to sell the duck one singers book so I'm putting up all the ads of everybody and so far like five dollars have been spent on everyone stickers we just put it up today anyway Nick just crushing it right now what nick has so far - sales - everybody's at zero sales are you sure those toes affiliate link yeah Congrats that's awesome dude Nick's going from funnels to traffic so we've got Mick and Josh tied up for sales but josh is winning at seven dollars and twenty cents of sale and Nick's at seven dollars and 63 cents of sale ooh real close all the exactly now audiences exact same images the exact same headline all they adjusted was the hook on the top of social hook so why needs to make me film videos all day safe new funnel builder secret the last video this is the last outline be excited thank you it's always a good day when we're filming videos you guys gonna see behind the scenes I'll set up so basically we've got a three camera shoot we've got two cameras look back one's wide and one is a type and then we've got the overhead camera which is really cool and that's I think what differentiates your stuff from everyone else's right now doing training videos you have the over camera and over what's over the light floor so the overhead light actually separates Russell because if you can see we're shooting on a black background and we're also kind of has dark hair and so if with out that light he would kind of fall away I guess so this actually separates him from the background that's very cool and what's this light back here for basically these two lights actually these are the side lights and these will actually light up the whiteboard the idea is to have it evenly lit so that's why we have two they're both at the same height it's not right stuff right here nice this was gonna show up on a camera right there yeah and then we've got what I absolutely love is the Kino Flo celeb 200 that is inexpensive light only frozen who is a celebrity as you all know the celeb so this one lights this direction this one lights this direction to get rid of all the glare right and then this one is what creates like a nice glint in the eye which I absolutely love and if you don't know pay attention to anything of Russell's videos he always has a clean his iooks if it doesn't and I haven't done my job yeah then somebody else record that video that's right and then there's the camera up top and the lighter top and make my head glow my hair glow [Music] so that's what's happened right now we're jumping back into the training so there you go on a builder secrets version 2.0 it's coming soon to a phone near you developers in town today and most of you guys have never heard the story of exactly how quick flaws came about so Russell and Todd are on stage in our eight-minute room tell him the story and everything that's been going on so check this out [Music] weh-weh depressed Friday afternoon I don't know what's gonna happen here these guys are just hanging their heads John what has happened here okay Kevin jumped to the lead what place was Kevin at it he was this morning he was third yeah question is when does a contest actually end when it counts for 50 sales will stop them and then we're just gonna see you as the best CPA so Kevin's an lead at 14 dollars and 70 cents nick is behind it by 50 cents josh is behind him like two bucks how many sales they all six they're all tied for sixth pal for six so it's all about CPA in the end cuz everyone's gonna reach me to say oh wow a whole office smells just amazing right now and this is the man is responsible for the smell I literally no one get any work done because of how amazing it smells look at this thing oh you are so sad that you're not here right now it cuts a try temp miles mixed up our seasoning today his dad provided our big cooker and some good fruit wood a little bit of smoke in there and some charcoal see that light spot Chris then this is linguist and we set so what is it increased it from those people who aren't familiar with it it is a Portuguese sausage it's the appetizer so while this finishes cooking this will cook up real fast it's already cooked hook it up slice it up throw it in tortilla a little sauce a little avocado [Music] waiting for John John's got the magic [Music] [Laughter] [Music] [Music] [Laughter] and this two comma Club stuff is getting insane so as you can see here this wall all filled up I'll have to like move light switches and thermostats anything else it's even behind the door here it's over the top of the door it's coming down this side or run out of wall space because on the other walls we have our eight figure award the big axe ten million dollars do you like you can't see it very well I'll show you on this side here basically we've got six of them there we've got twelve so basically that's 18 19 we actually have four more and they're filling in this we're probably gonna have to move this painting I don't know what we're gonna do we have more Awards than we got wall space right now so we're actually gonna be actually out here this dirt where we buying this lot right back here to build another building just so that we can have wall space we need to build it as well believe all we need more wall space yes ready for this this is the first proof this is the offer we about to sell the crap out of it's really something first to feel really great so the actual book is this fat not this fat oh my god this is crazy anyway you say value hunters have the book that were selling themselves [Music] may or may not have some brass balls here in the office what are these alright so they're asking what six organs so I'm gonna tell you my side story his side of story cuz this is a good story so so Dan Kennedy has a course called the brass ball factor which is a copywriting course teaching you that if you want to be a really expensive high paid copywriter the big secret is yes bill quote your prices with a straight face and then he was telling story about how like the first time he quoted a guy like like fifty thousand dollars for a sales letter the guy was like whoa he said where's your wheel barrow knee what do you mean he's like the wheel barrow used to will in those brass balls he's like how did you call me fifty thousand dollars for a letter anyway it's the whole course called brass ball factor and like how like actually charge what you're worth it so I was kind of fighting so then fast forward a couple years later after the loose in that course we had ourselves for when we were selling everything for like twenty five hundred bucks trading that sells guys sell for five grand or tangram they're all scared of it because their goods only were twenty five hundred like no dude it's worth way more so we bought these initially and we had the brass balls award for whoever could pitch and close the highest deal of the week got the brass balls on their desk for the entire week and they're so scared if I'm one guy sold it for five grand and it's like oh and he got the brass balls never else once and they started on five grand and then I'm sure going to six and seven and then it became the award that got put on the desk of every pitch the highest deal then fast forward to affiliate challenge but I was so excited one of my very first I just met Russell I was so excited to find a way of actually selling his products I thought package sales proxxon maybe he wouldn't become my friend that's the secret by the way just so my products were it always works that way and so I I tried as hard as I could then build a list and I thought you know what all the prizes out there what I want is this the brass balls because I have four boys and with four boys in the house there's a ton of testosterone going on and I thought this is one of the best lessons I can ever teach my kids and I remember Dan Kennedy's story because if when I followed and I thought I want my kids to grow up with this ability to be able to ask for anything and get it and so I thought that would be like the best token so I did everything I could and I forget how many I'm sold but I got it and I was so excited so they sat up on my shelf and my kids were like what is that and so they were brass balls became the big thing in the Woodward house anyone did something really cool is I do it you got brass balls the old set is very worn those aren't brass anymore these are brass because these actually got thrown in our pool they're boys so they they're throwing them at each other became shot puts these were very well used and so I'm sitting there thinking we have this amazing contest coming up out won't be something really super cool so I was listen to Danny Derek's course he reminded me you have to have something for every tear I thought we need to have a cure where people get the brass balls so I asked miles to order see if they still made him okay now the other backstory is when we did that launch it was for the top ten affiliates got brass balls and one of the top ten was was Jennifer Ledbetter so I messaged her I was like hey just you know we'll get you anything that you have brass balls and the feisty girl would actually take know like dude I want the brass ball shake this is a big deal I wanted to be one of the men and when the brass balls okay so we say her brass balls too so [Music]