Facebook Marketing Strategy: Crush 2019 with Facebook Sales Funnels

Key Takeaways

hey everyone who's just tuning in my name is Russell Brunson and today we'll be talking about Facebook funnels every day I'd go through a bunch of questions you guys asked me about building your company and growing your traffic in your cells and your leads and all sorts of fun stuff and today we're talking about Facebook funnels so the question is how do sales funnels and Facebook funnels match up how should I be using facebook so that's a good question and the strategy changes often in a lot of different ways but I'm going to kind of walk you through the basic principles that we do we folks on here at click funnels as we're growing ours so for me and for our team everything kind of starts at the offer level right so we figured out first off like what is the offer we want to make okay so it offers like I'm gonna sell this and we're gonna get this and I'm gonna this we feel out the offer right let me come back to say okay cool that's the offer they're getting then how do we how do we sell that okay which is this usually primarily like the story what's the story to use to sell it's like cool here's the story maybe wounded us around a webinar or a video sales letter or a long-form sells that or whatever but there's some there's some story that we're telling here it's gonna sell that offer right pretty simple and then the last thing is like what's the hook where you used to grab them okay and so the hook then for me comes back here let's say this is Facebook or YouTube or whatever platform you're selling on now I want to count of caviar real quick every step in this process there's gonna be a hook story an offer there's a Hoekstra offer and Facebook the hook story offer in the sales video there's hook story offer the upselling every piece has that but it's an overarching strategy if you look at it from a high level it's like the the macro before the micro the macro is like the ad is like the hook right then the sales message the funnel is the story and what you're selling is the actual offer okay so you come back to like our core framework of hook story offer okay so this is the macro looking down now the micro looking down again is a hook story offer in each every single element of this but for this question we're gonna get to the bigger one right so the question is how do sales funnels on facebook match up so for me it's like these two things are tying together very very very very similar right Facebook is the group of people so over here there's all these people all of our dream customers are over here Facebook or YouTube or wherever you want to target makes simple first finding who were the exact customers who want our product right so I start selling my the book doc I'm stickers I was like who are the people that would want this book I'm like hey it's entrepreneurs who are mission-driven who whatever and I figure exactly those people are and Facebook gives me the ability to UM to find out exactly what people aren't so I can target them perfectly right so I'm putting like a target here like we can find exactly who are trying to target almost perfectly on Facebook okay now the goal of this Facebook gets to this up hook right so people on their feet and they're scrolling through the feebs fast they can they're doing it their desks or in the bathrooms they're doing it while they're walking they're doing it while they're driving it's horrible but that's what we're doing right and they're your job in facebook the first step of the funnel is to stop them and grab them and hook them right so we hook them and get their attention for just long enough to send them over here okay and so that's kind of the first step it's like it's the pre funnel everything happening Facebook's like the pre funnel right and from here then the message needs to match okay so whatever my whatever my my hook and stuff that's gonna be over here on the sales page has to be similar over here we don't we don't funnels in the past rike our hook on the facebook is amazing then they come over here and there's a mismatch and it doesn't convert no matter how good that is here or here if there's disconnect doesn't work right in fact a lot of times our headline for the ad will be the exact same headline that's over here right come on congruence in between the first step in the second step and from there for them to take the offer okay so then the strategy is like well how do i how do I do this how do I create the hooks and the ads and it obviously is always changing all the time but one of my favorite things to do is we never know what hook is gonna get somebody to listen right so I'm trying to hook them to have them come listen to a story about why they should buy my offer and inside the story there might be four or five or six or ten different things inside the story that I'm telling right and so inside the story there might be buncha different Huck's and something like what are the hooks can grab someone is that how quick I did it how much weight I lost how much money I made how much time I took you know what my success where's my students all these little hooks and so I look at Facebook like a big pond I'm throwing these different hooks and I figure out which ones are gonna work which ones won't work one of my favorite examples of this was Anthony DiClemente he owns a company called bio hacking secrets and he had a book he created it was a free book teach people how to biohack and first we said the funnel it worked awesome but then we couldn't get people to come over and we couldn't figure out like what hook would actually get the right people to come I how do we get his dream customers so I told Anthony go to a Facebook live every single day and each day try different hook so one day he did a Facebook live like hey I'm gonna show you guys my number one way to biohack my mitochondria or something weird like that right and he does a Facebook live about that puts out there guess what it was a horrible hook nobody bought on it like nobody nobody came and watched it so the next day tried a different hook and try different hooking he kept doing different hooks all of them leading back to the same free book offer he created and kept trying thing after thing and asked like day eleven day twelve he made a video that was called how to biohack your vegetables it's basically cooking your vegetables in Kerrygold butter something really simple but for some reason that hook it grabbed his dream customers and that video and I'm getting viewed over a million times so have tons of people into his funnels and made a bunch of money okay so if you look at this in the macro its hook story offer and Facebook or the ad platform we're starting a whole bunch different hook should I find out which the ones people grab onto now if we get it under pull mark here tell them the story and we make them they offer and that's basically how Facebook and how our funnels how they kind of coexist and how they how they work together is facebook's we're replacing a whole bunch of hooks and over here is where we're actually telling the story to them to make them the offer so I hope that helps you guys understand how those two things Facebook funnels and sales funnels how they work together thank you so much for watching every single week we publish new secrets just like this so make sure you subscribe so you don't miss any of them and I will see you on the next video