Marketing Lessons For Beginners

Key Takeaways

are your customers just a bunch of wild animals and marketing lessons from the animal kingdom my name is Adam Earhart and welcome to the modern marketing show where we help you make marketing that matters on today's episode we are wild in the jungle actually not really we're at the San Diego Safari Park but really there's still a lot of lessons that can be learned from some of the animals here on display all right so lesson number one comes to us courtesy of the tiger which is to pounce when you have the chance you see things change really quickly in marketing and in business and especially when it comes to digital marketing so you want to take advantage of every opportunity as soon as it becomes available because if you don't seize and capitalize on the opportunities presented to you well they might be gone tomorrow or they might go to your competitors so there's always that advantage of having sort of first mover advantage or being the first one in your industry or market to take action and to capitalize on what's available an important point to remember though is when you're going to be quick to take action is that you're gonna miss a lot more times than you hit but that's okay because the times that you do manage to successfully capture an opportunity early will more than make up for all the missed opportunities along the way or all the times that you didn't quite hit the mark all right next let's talk about bighorn sheep kind of look like goats to me but apparently they're bighorn sheep anyways as you can see from the surroundings behind me they don't exactly have a lot to work with and sometimes that's gonna be the case in your marketing and in your business you may have limited resources or limited time and you're gonna have to make the most with what you've got but that's okay if you're resilient if you're resourceful if you're creative you'll always find more than enough to do exactly what you need to get done all right let's talk Alif ins so obviously they're huge they're beautiful they're majestic animals but they're also incredibly tough and that's exactly what you need to be in your marketing as well first of all any time you put yourself out there you're going to experience some criticism so it's important to be resilient and to stay true to who you are and make sure that you're following your values your mission and your vision because you are going to be presented with challenges and it's going to be important that you're strong enough to overcome them above all stay committed to your business stay committed to what you're trying to achieve in the world and don't let a few haters or a few negative comments throw you off track alright next let's talk about one of the weirder animals we're going to come across which is the Abyssinian ground hornbill now totally not one of your animals that you're gonna normally see and like what we're talking about here today like the elephant's and the Tigers and all that but the Abyssinian ground hornbill can teach us some good marketing lessons specifically the fact that they lead a pretty busy life and as you'll see by the sign there they explore their surroundings and interact with each other and that is an important marketing lesson because it's really important to get out there and to interact and to start kind of mingling and being social and not hiding behind the computer and pretending that your marketing is gonna do itself without actually getting out there and engaging with your customers and with your clients it's important to get out in the world to get that real world data that real world engagement and that's gonna allow you to become a much more effective and a much more connected and convincing marketer and entrepreneur alright next let's talk about gorillas but not just any gorillas here I want to highlight my good buddy Winston an adult male silverback now we already talked about the importance of acting fast and seizing opportunities while the flipside of this is to take an approach like our good buddy Winston here what kind of laying back and taking a slow look at things and evaluating the situation before diving in and this is kind of like a slow adopter approach which is kind of the complete opposite obviously of acting fast and pouncing on opportunities but what this allows you to do is to scope out opportunities see how the market responds and then decide whether or whether not to invest your time energy or resources in them now obviously I wish I could tell you when to act fast and when to hold back but you're gonna have to use a little bit of your good judgement and some intuition and try and decide what feels right for you and your skillsets your business and your market in deciding which path to take alright so we just finished a complete around the park tour and the final point that I really want to cover here is balance we saw a lot of things a lot of animals living together obviously they had to separate some of the predators from some of the prey but what's important to take away here is that overall just like in the animal kingdom and just like in business there is an important element of balance which means you've got to focus both long term strategies with short term strategies you want to do some direct marketing but also some long-term content marketing we want to take advantage of pay-per-click advertising but you also want to focus on organic marketing and again it all comes down to balance making sure that you're well positioned for any market turns and that you're well represented across all the different channels that are going to mean the most for your business and for your customers alright so thanks so much for watching if you enjoyed the episode be sure to give it a thumbs up let me know if you have any thoughts ideas or suggestions for a future video in the comment section below make sure to subscribe to the channel and for more information like this all you need to do is head over to Adam Ericom and sign up for the modern marketing newsletter where I share even more great tips tricks and strategies that I don't share anywhere else to care for now I'll catch you next time on the modern marketing show