Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

17,790
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Facebook Ads 2020 | Optimization & Scaling Ads for eCommerce
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads 2020 | Optimization & Scaling Ads for eCommerce
Chase Chappell Advanced 6y ago
Facebook Ad Results Scaling $94,110/monthly Spend at 2.4X ROAS
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad Results Scaling $94,110/monthly Spend at 2.4X ROAS
Chase Chappell Advanced 6y ago
Facebook Lead Generation Ads vs Conversion Ads - Which is Better?
Digital Marketing & Growth
Facebook Lead Generation Ads vs Conversion Ads - Which is Better?
Ben Heath Advanced 6y ago
Conversion Rate Optimization (CRO) - Impact on Revenue
Digital Marketing & Growth ⚡ AI Lesson
Conversion Rate Optimization (CRO) - Impact on Revenue
BrandRocket Advanced 6y ago
How Much Do I Make From My 30,000+ Facebook Group?
Digital Marketing & Growth
How Much Do I Make From My 30,000+ Facebook Group?
Ben Heath Advanced 6y ago
Coronavirus and the SEO Industry - Will a Recession Affect your Business?
Digital Marketing & Growth
Coronavirus and the SEO Industry - Will a Recession Affect your Business?
Matt Diggity Advanced 6y ago
9 Advanced SEO Tips
Digital Marketing & Growth
9 Advanced SEO Tips
Nathan Gotch Advanced 6y ago
Google Digital Wellbeing App. Do I Feel Better?
Digital Marketing & Growth
Google Digital Wellbeing App. Do I Feel Better?
HubSpot Marketing Advanced 6y ago
I don't know what I want to do.
Digital Marketing & Growth
I don't know what I want to do.
Vanessa Lau Advanced 6y ago
One Tool To Make Your Website a Sales and Marketing Machine
Digital Marketing & Growth
One Tool To Make Your Website a Sales and Marketing Machine
Neil Patel Advanced 6y ago
Artificial Intelligence: The Future of AI in Digital Marketing
Digital Marketing & Growth ⚡ AI Lesson
Artificial Intelligence: The Future of AI in Digital Marketing
HubSpot Marketing Advanced 6y ago
7 ways to verify site ownership - Google Search Console Training
Digital Marketing & Growth
7 ways to verify site ownership - Google Search Console Training
Google Search Central Advanced 6y ago
Featured Snippet Optimization Hack for Affiliate SEOs
1:52
Digital Marketing & Growth ⚡ AI Lesson
Featured Snippet Optimization Hack for Affiliate SEOs
Affiliate Heist Advanced 6y ago
The 8-Step SEO Strategy for Higher Rankings
Digital Marketing & Growth
The 8-Step SEO Strategy for Higher Rankings
Brian Dean Advanced 6y ago
Matt Diggity Reviews Survival Front [Affiliate Website Audit]
Digital Marketing & Growth
Matt Diggity Reviews Survival Front [Affiliate Website Audit]
Matt Diggity Advanced 6y ago
Facebook Ad eCommerce Results Scaling 3X+ ROAS to $350/daily
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad eCommerce Results Scaling 3X+ ROAS to $350/daily
Chase Chappell Advanced 6y ago
Do NOT Buy Facebook Page Likes! Do This Instead...
Digital Marketing & Growth
Do NOT Buy Facebook Page Likes! Do This Instead...
Ben Heath Advanced 6y ago
Facebook Ad eCommerce Results Going from 0 to 4X ROAS in 3 Days
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad eCommerce Results Going from 0 to 4X ROAS in 3 Days
Chase Chappell Advanced 6y ago
How To Spy on Facebook Ad Competitors with the Facebook Ad Library Tool
Digital Marketing & Growth
How To Spy on Facebook Ad Competitors with the Facebook Ad Library Tool
Chase Chappell Advanced 6y ago
Welcome To My YouTube Channel | Ben Heath - Facebook Ads Expert
Digital Marketing & Growth
Welcome To My YouTube Channel | Ben Heath - Facebook Ads Expert
Ben Heath Advanced 6y ago
Campaign Budget Optimization (CBO) | Facebook Ads Interests Testing Strategy - (Part 2)
Digital Marketing & Growth
Campaign Budget Optimization (CBO) | Facebook Ads Interests Testing Strategy - (Part 2)
Chase Chappell Advanced 6y ago
Which Campaign Bid Strategy Should You Use With Your Facebook Ads?
Digital Marketing & Growth
Which Campaign Bid Strategy Should You Use With Your Facebook Ads?
Ben Heath Advanced 6y ago
Campaign Budget Optimization (CBO) | Facebook Ads Interests Testing Strategy - (Part 1)
Digital Marketing & Growth ⚡ AI Lesson
Campaign Budget Optimization (CBO) | Facebook Ads Interests Testing Strategy - (Part 1)
Chase Chappell Advanced 6y ago
The BEST Lookalike Audience For Facebook Ads
Digital Marketing & Growth
The BEST Lookalike Audience For Facebook Ads
Ben Heath Advanced 6y ago
How Will Coronavirus Affect Facebook Advertising?
Digital Marketing & Growth
How Will Coronavirus Affect Facebook Advertising?
Ben Heath Advanced 6y ago
Facebook Ads 2020 | Audience Targeting Best Practices & Ad Optimizations
Digital Marketing & Growth
Facebook Ads 2020 | Audience Targeting Best Practices & Ad Optimizations
Chase Chappell Advanced 6y ago
Facebook Advertising Policies - What To Watch Out For!
Digital Marketing & Growth
Facebook Advertising Policies - What To Watch Out For!
Ben Heath Advanced 6y ago
How To Create High-Quality Facebook Ad Audiences That Convert By Using Your Own Internal Data
Digital Marketing & Growth ⚡ AI Lesson
How To Create High-Quality Facebook Ad Audiences That Convert By Using Your Own Internal Data
Chase Chappell Advanced 6y ago
Facebook Ad ROAS 8.85X & How To Secure An Agency Client with Proven Results
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad ROAS 8.85X & How To Secure An Agency Client with Proven Results
Chase Chappell Advanced 6y ago
How To Get 3.17X Facebook Ad ROAS that Generates $4,000/Monthly Profit
Digital Marketing & Growth
How To Get 3.17X Facebook Ad ROAS that Generates $4,000/Monthly Profit
Chase Chappell Advanced 6y ago
How To Create 3x-7x ROAS eCommerce Facebook Ads That Convert
Digital Marketing & Growth
How To Create 3x-7x ROAS eCommerce Facebook Ads That Convert
Chase Chappell Advanced 6y ago
Facebook Ad Interest Audience Testing Strategy For  Getting The Best Results
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad Interest Audience Testing Strategy For Getting The Best Results
Chase Chappell Advanced 6y ago
5 Facebook Advertising Myths That Are Killing Your Campaigns
Digital Marketing & Growth
5 Facebook Advertising Myths That Are Killing Your Campaigns
Ben Heath Advanced 6y ago
3 Keys To Selling on Facebook
Digital Marketing & Growth ⚡ AI Lesson
3 Keys To Selling on Facebook
Ben Heath Advanced 6y ago
5 Facebook Advertising Metrics You Need To Track
Digital Marketing & Growth
5 Facebook Advertising Metrics You Need To Track
Ben Heath Advanced 6y ago
Scaling Facebook Ad Results, Facebook Ad Giveaway Strategy & Advanced Pixel Tracking Events
Digital Marketing & Growth ⚡ AI Lesson
Scaling Facebook Ad Results, Facebook Ad Giveaway Strategy & Advanced Pixel Tracking Events
Chase Chappell Advanced 6y ago
Generate Higher Quality Leads From Facebook Ads With This Strategy
Digital Marketing & Growth
Generate Higher Quality Leads From Facebook Ads With This Strategy
Ben Heath Advanced 6y ago
Facebook Ad Interest Audiences To Test & When To Turn Off Interest Audiences.
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad Interest Audiences To Test & When To Turn Off Interest Audiences.
Chase Chappell Advanced 6y ago
5 Painful Facebook Advertising Mistakes To Avoid in 2020!
Digital Marketing & Growth
5 Painful Facebook Advertising Mistakes To Avoid in 2020!
Ben Heath Advanced 6y ago
5 Killer Facebook Ad Targeting Tips
Digital Marketing & Growth ⚡ AI Lesson
5 Killer Facebook Ad Targeting Tips
Ben Heath Advanced 6y ago
Facebook Ads Audience Testing Strategy
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads Audience Testing Strategy
Chase Chappell Advanced 6y ago
Facebook Ads vs Instagram Ads: Which is Best in 2020?
Digital Marketing & Growth
Facebook Ads vs Instagram Ads: Which is Best in 2020?
Ben Heath Advanced 6y ago
Using Instagram Stories As A Facebook Ad Placement Option
Digital Marketing & Growth
Using Instagram Stories As A Facebook Ad Placement Option
Ben Heath Advanced 6y ago
#1 CBO Strategy For Facebook Ads
Digital Marketing & Growth
#1 CBO Strategy For Facebook Ads
Ben Heath Advanced 6y ago
How Many Facebook Ads Agency Clients Can One Person Handle?
Digital Marketing & Growth
How Many Facebook Ads Agency Clients Can One Person Handle?
Ben Heath Advanced 6y ago
EXTERNAL FACEBOOK ADS TOOLS: YES or NO?
Digital Marketing & Growth
EXTERNAL FACEBOOK ADS TOOLS: YES or NO?
Ben Heath Advanced 6y ago
Which Facebook Ads CONVERSION WINDOW?
Digital Marketing & Growth
Which Facebook Ads CONVERSION WINDOW?
Ben Heath Advanced 6y ago
Facebook Ads Strategy: LEAD GEN Ads or CONVERSION Ads?
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads Strategy: LEAD GEN Ads or CONVERSION Ads?
Ben Heath Advanced 6y ago
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