Smart Decision Matrix

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Smart Decision Matrix

Coursera · Intermediate ·📣 Digital Marketing & Growth ·1mo ago
Smart Decision Matrix is a practical course designed for intermediate to advanced sales professionals who need to make confident, well-justified pricing and solution recommendations. Across focused lessons, learners explore how multi-criteria decision matrices help structure complex decisions by introducing shared evaluation criteria such as cost, return on investment, and implementation time. The course begins by building conceptual understanding of how decision matrices improve alignment across sales, finance, and operations. Learners then move into applied practice, constructing a weighted matrix to compare two pricing packages and identify the preferred option. Through guided coaching, hands-on learning, and real-world scenarios, participants develop the ability to summarize key decision factors, weigh tradeoffs, and clearly explain their recommendations. By the end of the course, learners are equipped with a repeatable decision-making framework they can apply directly in sales negotiations and closing conversations.
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