5 Killer Facebook Ad Targeting Tips

Key Takeaways

hi guys it's been Heath from lead guru and in this video I'm gonna give you 5 Facebook ad targeting tips to help improve the targeting options and the results that you get from your Facebook ad campaigns now if you've learned any sort of Facebook advertising you'll have researched around the topic you'll know the targeting is one of the most important components of Facebook advertising it's one of the things that made Facebook famous as an advertising platform and had advertisers flocking to it was the specificity with which you could target you know prospects that are highly likely to be interested in your products and services ok so let's go through the list so the first one and probably the single most important one for me is to target look-alike audiences so look-alike audiences and for those who don't understand don't know what they are or briefly explain they're basically an audience that consists of people that are very similar to another group of people so let's say for example I've had a thousand previous customers however long a bit of business about a thousand previous customers I can take that list I can upload it to Facebook and I can say to facebook facebook create me a look-alike audience of people that are very similar to my previous customers and then Facebook will be able to use lots of different data points and they'll be able to create an audience that consists of people that are very similar that have similar interests and you know similar ages male/female etc etc and as you can imagine that audience is incredibly effective who is better to advertise to than people that are very like very similar to the people that have already bought your product or services no one that is going to be the best cold audience targeting option for the vast majority of businesses now with that said not all look-alike audiences are created equal so you people often create look-alike audience is based off video viewers based off of people who've engaged with a Facebook page those look like audiences are okay but a look-alike audience based off of previous customers or your email list or even website visitors dose three look-alike audiences are much more effective so if you're not already using look-alike audiences and you have some you know warm audiences that you can use to create look-alike audiences from things like an email list things like website traffic or even previous customers make sure you give look-alike audiences ago I will include a link in the video description to another video where I show exactly how to create the look-alike audience and sort of how to rank them and how to go about using them because as I said it is a very very powerful Facebook advertising feature okay that's number one number two and this could be used in conjunction with look-alike audiences or instead of you know you're just getting started and you don't have the warm audiences you don't have an email list you don't have website visitors then you're going to want to to use other cold audience interest because our other cold audience targeting options things like interests demographics behaviors the best way to find great cold audiences to target because that's a question I receive a lot is how do I go about finding you know these targeting options that I want to target what I would recommend you do is use Facebook's audience insights tool it's a free tool and what you can do is you can go into that tool and you can in you can put in you know a keyword related to you know your your industry so let's say for example I wanted to advertise to people that are interested in digital marketing I could put in digital marketing interface books audience insights and I could see the various pages and other options that people that who like digital marketing are also interested in it's called an affinity score and that helps give me a bunch of different options that I can use to work out okay so people who entered in digital marketing are likely to follow follow Gary Vaynerchuk and likely to you know be interested in social media examiner and all that sort of stuff I can then use those as interest targeting options I can test those and you'll often find options in there that will produce perform really well and produce great results so I strongly recommend you use audience insights ice tip number two again I'll include a link in the video description below to another video of mine where I show you exactly how I do that within how I use Facebook's audience insights tool so you can go ahead and and follow that tutorial if you've not familiar with the with the free tool audience insights fantastic tool would strongly recommend that you use it okay those are the first two tips third tip is to only use one targeting option per ad set now I see a lot of people creating Facebook ad campaigns and they bundle a lot of different targeting options into one ad set so they may have you know five six seven different targeting options of one had set I wouldn't recommend you do that I wouldn't recommend you do that because it make it very difficult to track how each one performs I think it's much better to have one ad set per targeting option so let's say there's five different targeting options I want to test let's have done that audience insights research is five different targeting options I want to test I would like in an ideal world to have five different ad sets one with each one in and I'm going to do that because when I then go to analyze that campaign and make adjustments and optimize the campaign going forward I can very easily see aha two out of those five performs really well but the other three didn't and I can pause the underperformers and just advertise to the winning to the best-performing targeting options if I bundle them all in I don't know which one's of those produce the best results okay so it makes optimisation going forward a lot easier and that might sound fairly trivial but it's not being able to accurately optimize and adjust the Facebook ad campaign is absolutely massive so trust me set it up that way that's really really important and I think you're gonna see you know much better results and much better and make your life a lot easier going forward if you set things up that way okay that's tip number three tip number four is to not get lazy it's very easy to get lazy with your targeting or to add in a few different targeting options and establish which ones work kind of well at the beginning and then just stop never bother creating new targeting options never bother continuing to test new targeting options going forward I've been guilty this for sure I see it in a lot of clients Facebook ad accounts but it's not something that you want to do if if if you stop testing and you get lazy and you basically say I found the best targeting option I'm just gonna run with this you are missing out on potential upside for sure because there's probably targeting options you haven't tested yet if they're worth testing if they're related to initially they're worth testing that's the first part number two people who are included within these audiences they change so if you think that you know people within a certain age range who your target let's say you're targeting either day people age 35 to 45 well in two years time 20% of that audience is going to be different so when an audience didn't work for you perhaps two years ago if you want to campaign for a long time it might now work now so you want to retest what constitutes someone is interested in something also changes you know so Facebook of constantly making tweaks to their interest based targeting options they're saying you know ok people who have interacted with this page will register them as interested in this topic people have interacted in this page we won't but they change those their mind on that on what constitutes what what makes someone and included in an interest-based targeting option so for example you will often see you'll go and have a look at an interest based targeting option and perhaps there's 300,000 people who were being displayed as interested in that thing if you come back in six months or 12 months time that number could go up to 700,000 because Facebook have change the definition around what it means to be interested in that thing and you know obviously once they've changed that that may then change the results that you get from targeting that audience so it makes sense to test and advertise to them basically to not get lazy okay let's step number four tip number five is to retarget all your warm audiences so a lot of people say things like all you should just retarget people who click Add to Cart with dynamic you know retargeting campaigns or you should just advertise you should just retarget people that have visited your website within the last seven days nonsense Facebook's very good at working out who within your audience is most likely taking action so what I like to do is bundle all my warm audiences into one big ad set so I'm gonna have let's say everyone on my email list who hasn't already bought the product service I'm advertising obviously everyone who's visiting my website within the last hundred eighty days bundle that all into one ad set and Facebook as I say will work out they'll advertise the people that visited your website yesterday first that's where your budget will go first because Facebook knows those people are more likely to buy but you don't want to miss out on someone that visited your website three months ago that actually would be a perfect prospect for that product you don't want to miss out on those people now that might sound contradictory because I've said bundle or your warm audiences a warm audience targeting's into one ad set but that is actually very different to the cold audience setup so where I said with your cold audiences one targeting pod set that is only applies to cold audiences so one look-alike audience per ad one interest targeting option pair ad set but when it comes to warm audiences I like to bundle them all into one ad set as I said you can have website visitors email lists etc all in one ad set okay so those are five the five Facebook ads and targeting tips I've got for you today a couple of things I want to mention before I go I think you'll be very interested in the first is my Facebook Ads mastermind group free Facebook groups got over 14,000 members it's a fantastic community full of people looking to get better results with their Facebook advertising there's hundreds of posts and comments every single day where people are asking questions they're getting them answered by experts Facebook Ads agency owners people like myself so I would strongly recommend and that if you want to get better results on Facebook if you've got questions you want the master to go ahead and join and we'd love to have you and there'll be a link in the video description just click on that go through to the to the group request access I'll approve that request and I said we'd love to have you in there the second is my five-part Facebook ad template which something you can download for free now this Facebook ad template includes some of the best performing ads that I've created for a number of different clients in a number of different industries have broken each ad down into its component parts explain what we've included and why so I've broken things down and said things like and you know we've used this headline here because of X Y and Zed and it performed well because if did it to death these are all high performing apps all these ads did really really well so if you want better results on Facebook you're sort of struggling or thinking about how can I improve my ads strongly recommend you download that completely free link in the video description you can obviously model from those ads and help you improve your results and then lastly just for you go and is I want to quickly mention our Facebook advertising services not something I talk a lot about in my videos but obviously my company lead guru is a facebook advertising agency and if you're looking for better results from Facebook and it's from advertising you couldn't do any better than working with a professional agency you can check out our website we've got tons of screenshots from clients accounts and testimonials that show we've been able to produce fantastic results campaigns have generated tens of thousands of leads and generated a 20x return on adspend all that sort of stuff is there and so yes so if you want better results in facebook advertising and you're spending more than three thousand dollars a month that's our cutoff point then I'd love to have a conversation with you so again there'll be another link in video-description lots of links but they'll all be labeled so you'll know what sir what's going on where you can click through to their click through to a page more website where you'll be able to book a strategy session with me we can have a quick conversation where I can explain how it is we work how our services operate I can get some more information about your business we can basically see if we're a good fit and then look to move forward from there no obligation of course but it'd be great to when you know to have a chat and and you know see how how things going see how we might be able to hope you get better results okay if you enjoyed this video please give it a thumbs up don't forget to subscribe to my channel for more Facebook advertising related content and I'll talk to you soon that's guys