Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

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Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
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Facebook Ads: Reduce Cost Per Conversion By 74%!
Digital Marketing & Growth
Facebook Ads: Reduce Cost Per Conversion By 74%!
Ben Heath Advanced 5y ago
STOP Using The Wrong Facebook Ads Conversion Event!
Digital Marketing & Growth
STOP Using The Wrong Facebook Ads Conversion Event!
Ben Heath Advanced 5y ago
Facebook Ad | Decreasing Cost Per Purchase Steps & Facebook Group Audience Targeting Strategy
Digital Marketing & Growth
Facebook Ad | Decreasing Cost Per Purchase Steps & Facebook Group Audience Targeting Strategy
Chase Chappell Advanced 5y ago
$109,957/Monthly Facebook Ad Spend | Diagnosing ROAS Drop Off & Account Structure Consolidation
Digital Marketing & Growth
$109,957/Monthly Facebook Ad Spend | Diagnosing ROAS Drop Off & Account Structure Consolidation
Chase Chappell Advanced 5y ago
How to edit your snippet with Yoast SEO | Yoast SEO for WordPress
Digital Marketing & Growth
How to edit your snippet with Yoast SEO | Yoast SEO for WordPress
Yoast Advanced 5y ago
2020 Technical SEO Trends with Bartosz Góralewicz
Digital Marketing & Growth
2020 Technical SEO Trends with Bartosz Góralewicz
Search Engine Journal Advanced 5y ago
12. Pseudorandom graphs II: second eigenvalue
Digital Marketing & Growth
12. Pseudorandom graphs II: second eigenvalue
MIT OpenCourseWare Advanced 6y ago
On-page and technical SEO Part 1 - SEO Unlocked - Free SEO Course with Neil Patel
22:59
Digital Marketing & Growth ⚡ AI Lesson
On-page and technical SEO Part 1 - SEO Unlocked - Free SEO Course with Neil Patel
Neil Patel Advanced 6y ago
How do Search Engines work | Digital Marketing Institute
Digital Marketing & Growth
How do Search Engines work | Digital Marketing Institute
Digital Marketing Institute Advanced 6y ago
Google Ads In-Market Audiences
Digital Marketing & Growth
Google Ads In-Market Audiences
Surfside PPC Advanced 6y ago
Google Shopping to Feature Organic Listings - Marketing O'Clock - Ep. 119
Digital Marketing & Growth ⚡ AI Lesson
Google Shopping to Feature Organic Listings - Marketing O'Clock - Ep. 119
Search Engine Journal Advanced 6y ago
Facebook Ads Targeting For LOCAL Businesses
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads Targeting For LOCAL Businesses
Ben Heath Advanced 5y ago
Diagnosing Facebook Ad Cost Per Purchase Increase | How To Prevent A Rise In Cost Per Purchase
Digital Marketing & Growth
Diagnosing Facebook Ad Cost Per Purchase Increase | How To Prevent A Rise In Cost Per Purchase
Chase Chappell Advanced 5y ago
Facebook Ads | How To Get ROAS Above Breakeven & The Best Retargeting Campaign Structure
Digital Marketing & Growth
Facebook Ads | How To Get ROAS Above Breakeven & The Best Retargeting Campaign Structure
Chase Chappell Advanced 5y ago
How To Get 3X+ Facebook Ad ROAS (Video Ads, Ad Optimization, Campaign Budget Optimization)
Digital Marketing & Growth
How To Get 3X+ Facebook Ad ROAS (Video Ads, Ad Optimization, Campaign Budget Optimization)
Chase Chappell Advanced 5y ago
How To Optimize Facebook Ads, Best Facebook Ads To Test & How To Improve Conversion Rates
Digital Marketing & Growth
How To Optimize Facebook Ads, Best Facebook Ads To Test & How To Improve Conversion Rates
Chase Chappell Advanced 5y ago
Facebook Ads: When You Get Charged - Which is Best?
Digital Marketing & Growth
Facebook Ads: When You Get Charged - Which is Best?
Ben Heath Advanced 5y ago
How LONG Should You Run A Facebook Ad For?
Digital Marketing & Growth ⚡ AI Lesson
How LONG Should You Run A Facebook Ad For?
Ben Heath Advanced 5y ago
How To Optimize eCommerce Facebook Ads To Increase ROAS to 3X+
Digital Marketing & Growth ⚡ AI Lesson
How To Optimize eCommerce Facebook Ads To Increase ROAS to 3X+
Chase Chappell Advanced 5y ago
STOP Asking For Engagement in Facebook Ads!
Digital Marketing & Growth
STOP Asking For Engagement in Facebook Ads!
Ben Heath Advanced 5y ago
Facebook Ad Learning Phase & How To Exit Learning Limited In 7 Days or Less
Digital Marketing & Growth
Facebook Ad Learning Phase & How To Exit Learning Limited In 7 Days or Less
Chase Chappell Advanced 5y ago
How Often Should You Post in Your Facebook Group?
Digital Marketing & Growth
How Often Should You Post in Your Facebook Group?
Ben Heath Advanced 5y ago
eCommerce Facebook Ads | Scaling ROAS from 3X to 5X & Optimizing Audiences & Ads To Increase Results
Digital Marketing & Growth
eCommerce Facebook Ads | Scaling ROAS from 3X to 5X & Optimizing Audiences & Ads To Increase Results
Chase Chappell Advanced 5y ago
How to launch Facebook Ads into Testing 2020 | Real Estate Facebook Ads
Digital Marketing & Growth
How to launch Facebook Ads into Testing 2020 | Real Estate Facebook Ads
Chase Chappell Advanced 5y ago
How To Optimize Lead Generation Funnel With Facebook Ads
Digital Marketing & Growth
How To Optimize Lead Generation Funnel With Facebook Ads
Chase Chappell Advanced 5y ago
The ONE Key To SUCCESS With Facebook Ads!
Digital Marketing & Growth ⚡ AI Lesson
The ONE Key To SUCCESS With Facebook Ads!
Ben Heath Advanced 5y ago
The Ideal Facebook Ads AUDIENCE SIZE
Digital Marketing & Growth ⚡ AI Lesson
The Ideal Facebook Ads AUDIENCE SIZE
Ben Heath Advanced 5y ago
Why Do Facebook Ad Results DROP OFF After a Few Days?!
Digital Marketing & Growth ⚡ AI Lesson
Why Do Facebook Ad Results DROP OFF After a Few Days?!
Ben Heath Advanced 5y ago
7 Tips For Facebook App Install Ads
Digital Marketing & Growth
7 Tips For Facebook App Install Ads
Ben Heath Advanced 5y ago
How To Triple Facebook Ad ROAS & Scale Facebook Ad Results for Courses
Digital Marketing & Growth ⚡ AI Lesson
How To Triple Facebook Ad ROAS & Scale Facebook Ad Results for Courses
Chase Chappell Advanced 6y ago
Facebook Ad eCommerce Results | 4X to 20X ROAS - How To Turn Results Back Around To Start Converting
Digital Marketing & Growth
Facebook Ad eCommerce Results | 4X to 20X ROAS - How To Turn Results Back Around To Start Converting
Chase Chappell Advanced 6y ago
Local Facebook Ad Targeting 2020 | Facebook Audience and Ad Testing Strategy
Digital Marketing & Growth
Local Facebook Ad Targeting 2020 | Facebook Audience and Ad Testing Strategy
Chase Chappell Advanced 6y ago
Facebook Page vs Facebook Group? Which is Best?
Digital Marketing & Growth ⚡ AI Lesson
Facebook Page vs Facebook Group? Which is Best?
Ben Heath Advanced 6y ago
Facebook Ad Campaign & Audience Structure | Facebook Ad Best Practices
Digital Marketing & Growth
Facebook Ad Campaign & Audience Structure | Facebook Ad Best Practices
Chase Chappell Advanced 6y ago
What Are Facebook Ads Rules? How Do They Work?
Digital Marketing & Growth
What Are Facebook Ads Rules? How Do They Work?
Ben Heath Advanced 6y ago
Facebook Ad Custom Audience Targeting Strategy | How To Increase Purchase Conversions
Digital Marketing & Growth
Facebook Ad Custom Audience Targeting Strategy | How To Increase Purchase Conversions
Chase Chappell Advanced 6y ago
How Many Facebook Ads Should You Run?
Digital Marketing & Growth
How Many Facebook Ads Should You Run?
Ben Heath Advanced 6y ago
Facebook Ad Optimization Strategy 2020 | How To Fix Sudden Increases In Cost Per Results (eCommerce)
Digital Marketing & Growth
Facebook Ad Optimization Strategy 2020 | How To Fix Sudden Increases In Cost Per Results (eCommerce)
Chase Chappell Advanced 6y ago
Facebook Ad Optimization 3.5X to 7.6X ROAS | #1 Facebook Ad Optimization Strategy
Digital Marketing & Growth
Facebook Ad Optimization 3.5X to 7.6X ROAS | #1 Facebook Ad Optimization Strategy
Chase Chappell Advanced 6y ago
The Most Valuable Facebook Custom Audience!
Digital Marketing & Growth
The Most Valuable Facebook Custom Audience!
Ben Heath Advanced 6y ago
Facebook Ad Targeting Strategy 2020 | How To Double Facebook Ad ROAS
Digital Marketing & Growth
Facebook Ad Targeting Strategy 2020 | How To Double Facebook Ad ROAS
Chase Chappell Advanced 6y ago
How Often Should You Post On Your Facebook Page?
Digital Marketing & Growth
How Often Should You Post On Your Facebook Page?
Ben Heath Advanced 6y ago
Facebook Ad Scaling Strategy Going From $30/daily to $300/daily with 54 Purchases per day.
Digital Marketing & Growth
Facebook Ad Scaling Strategy Going From $30/daily to $300/daily with 54 Purchases per day.
Chase Chappell Advanced 6y ago
Facebook Ad Results Going from 2X to 10X+ ROAS in less than 7 days
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad Results Going from 2X to 10X+ ROAS in less than 7 days
Chase Chappell Advanced 6y ago
Facebook Ad Optimization Strategy To Lower Lead costs (Solar Leads)
Digital Marketing & Growth
Facebook Ad Optimization Strategy To Lower Lead costs (Solar Leads)
Chase Chappell Advanced 6y ago
Facebook Ad eCommerce Results Scaling Retargeting & Cold Audiences To $2,140/daily Ad Spend
Digital Marketing & Growth
Facebook Ad eCommerce Results Scaling Retargeting & Cold Audiences To $2,140/daily Ad Spend
Chase Chappell Advanced 6y ago
Facebook Ad Learning Limited - How To Get Out Of The Learning Phase
Digital Marketing & Growth
Facebook Ad Learning Limited - How To Get Out Of The Learning Phase
Chase Chappell Advanced 6y ago
Create Facebook Ads That Convert & How To Generate Leads For Solar.
Digital Marketing & Growth
Create Facebook Ads That Convert & How To Generate Leads For Solar.
Chase Chappell Advanced 6y ago
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