Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

4,171
lessons
Skills in this topic
View full skill map →
Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
Videos 4,072 Reads 99
Level: All Beginner Intermediate Advanced
Any Length Short (<5m) Medium (5-20m) Long (>20m)
Newest Popular Oldest
How to Humanize Your Brand Voice (Even if You Use AI)
Copywriting & Content Strategy ⚡ AI Lesson
How to Humanize Your Brand Voice (Even if You Use AI)
Ashlyn Writes Beginner 1y ago
Headline Writing Exercise: Watch Me Critique 7 Ads LIVE!
Copywriting & Content Strategy ⚡ AI Lesson
Headline Writing Exercise: Watch Me Critique 7 Ads LIVE!
Alex Cattoni Beginner 1y ago
3 Reasons Why Your Portfolio Grows Exponentially After $100K
Copywriting & Content Strategy ⚡ AI Lesson
3 Reasons Why Your Portfolio Grows Exponentially After $100K
Evan Carmichael Beginner 1y ago
Why I Left Australia For Good 8 Years Ago
Copywriting & Content Strategy
Why I Left Australia For Good 8 Years Ago
Jesse Forrest Beginner 1y ago
Why Your Brand Is Failing Without a Story (REFRAME Conference)
Copywriting & Content Strategy ⚡ AI Lesson
Why Your Brand Is Failing Without a Story (REFRAME Conference)
The Futur Beginner 1y ago
How AI Has Produced Millionaires in Different Industries 🤑
Copywriting & Content Strategy ⚡ AI Lesson
How AI Has Produced Millionaires in Different Industries 🤑
Analytics Vidhya Beginner 1y ago
Client Testimonial Zombies, Run!
Copywriting & Content Strategy
Client Testimonial Zombies, Run!
TransPerfect Beginner 1y ago
What Is Copywriting? The NEW Definition You Need To Know In 2025
Copywriting & Content Strategy
What Is Copywriting? The NEW Definition You Need To Know In 2025
Alex Cattoni Beginner 1y ago
How to (Finally) Start Your Freelance Copywriting Business in 2025 💵
13:23
Copywriting & Content Strategy ⚡ AI Lesson
How to (Finally) Start Your Freelance Copywriting Business in 2025 💵
Abby Flynn Beginner 1y ago
Pixar Was a Hardware Company?! 💻🎬 #shorts
Copywriting & Content Strategy
Pixar Was a Hardware Company?! 💻🎬 #shorts
Jacky Chou from Indexsy Beginner 1y ago
Create Your Ideal Buyer Persona
Copywriting & Content Strategy
Create Your Ideal Buyer Persona
EPM Beginner 1y ago
How to Write Emails SO GOOD They Can't Ignore You in 2025
Copywriting & Content Strategy
How to Write Emails SO GOOD They Can't Ignore You in 2025
Ashlyn Writes Beginner 1y ago
12 life lessons from a 25-year-old millionaire
Copywriting & Content Strategy
12 life lessons from a 25-year-old millionaire
Cardinal Mason Beginner 1y ago
Have you heard of cornerstone content? 🧱
Copywriting & Content Strategy
Have you heard of cornerstone content? 🧱
Yoast Beginner 1y ago
Laravel Livewire Crash Course #8 - Props & Mount Hook
Copywriting & Content Strategy
Laravel Livewire Crash Course #8 - Props & Mount Hook
Net Ninja Beginner 1y ago
How To Start Freelance Copywriting In 2025 With Scott Bywater
Copywriting & Content Strategy
How To Start Freelance Copywriting In 2025 With Scott Bywater
Jesse Forrest Beginner 1y ago
Watch this to never fumble a sales call again
Copywriting & Content Strategy
Watch this to never fumble a sales call again
Cardinal Mason Beginner 1y ago
How Fashion Brands Use Storytelling to Sell More
5:09
Copywriting & Content Strategy ⚡ AI Lesson
How Fashion Brands Use Storytelling to Sell More
Decoding Fashion Beginner 1y ago
CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques
Copywriting & Content Strategy ⚡ AI Lesson
CMO with 30+ Years Experience Reveals Top Facebook Ads Techniques
Professor Charley T Beginner 1y ago
How to develop a reading Habit?
Copywriting & Content Strategy
How to develop a reading Habit?
Full Disclosure Beginner 1y ago
Innovation Waves: Entertainment | Generative AI in the music industry
Copywriting & Content Strategy
Innovation Waves: Entertainment | Generative AI in the music industry
AI Waves Beginner 1y ago
Don't obsess over those traffic lights in Yoast SEO 🚦
Copywriting & Content Strategy
Don't obsess over those traffic lights in Yoast SEO 🚦
Yoast Beginner 1y ago
Instagram's New Rules: What Businesses Must Know
Copywriting & Content Strategy ⚡ AI Lesson
Instagram's New Rules: What Businesses Must Know
HubSpot Marketing Beginner 1y ago
25,805 Event Tickets Sold With This Funnel (Behind The Scenes)
Copywriting & Content Strategy ⚡ AI Lesson
25,805 Event Tickets Sold With This Funnel (Behind The Scenes)
Russell Brunson Beginner 1y ago
Visual Hooks Don't Need To Be Flashy
Copywriting & Content Strategy
Visual Hooks Don't Need To Be Flashy
heyDominik Beginner 1y ago
RooCline: The Cline Fork That’s Faster, Smarter, and Better!
Copywriting & Content Strategy
RooCline: The Cline Fork That’s Faster, Smarter, and Better!
Codewello Beginner 1y ago
Succeed on YT in 2025 (It's Easy)
Copywriting & Content Strategy
Succeed on YT in 2025 (It's Easy)
Channel Makers Beginner 1y ago
How to get fired as a Software Engineer #codelearning #programming
Copywriting & Content Strategy
How to get fired as a Software Engineer #codelearning #programming
Manish Sharma Beginner 1y ago
What is Jasper AI and how to use it
Copywriting & Content Strategy
What is Jasper AI and how to use it
Learn With Shopify Beginner 1y ago
How I Write 5-Figure Headlines (Copywriting Masterclass)
24:39
Copywriting & Content Strategy ⚡ AI Lesson
How I Write 5-Figure Headlines (Copywriting Masterclass)
Alicia Joseph Beginner 1y ago
Unleash Brand Consistency with PromptOwl's AI – Create, Share, Dominate!
Copywriting & Content Strategy
Unleash Brand Consistency with PromptOwl's AI – Create, Share, Dominate!
PromptOwl Playhouse Beginner 1y ago
How to use Google Gemini with YouTube
Copywriting & Content Strategy
How to use Google Gemini with YouTube
Learn With Shopify Beginner 1y ago
Visit Château de Vaux-le-Vicomte at Christmas: History, and Family Fun Await! | Maincy | France
Copywriting & Content Strategy
Visit Château de Vaux-le-Vicomte at Christmas: History, and Family Fun Await! | Maincy | France
ConnollyCove Beginner 1y ago
Why A Personal Brand Is SO Important In 2025 (Hint: 🤖❌)
Copywriting & Content Strategy
Why A Personal Brand Is SO Important In 2025 (Hint: 🤖❌)
Alex Cattoni Beginner 1y ago
My 30-Minute Weekly Finance Routine for Entrepreneurs
Copywriting & Content Strategy ⚡ AI Lesson
My 30-Minute Weekly Finance Routine for Entrepreneurs
Ashlyn Writes Beginner 1y ago
2024 almost ruined me. 3 things I'm doing differently in 2025
Copywriting & Content Strategy ⚡ AI Lesson
2024 almost ruined me. 3 things I'm doing differently in 2025
Alex Cattoni Beginner 1y ago
She makes $130,000/year writing 3 hours a day
Copywriting & Content Strategy
She makes $130,000/year writing 3 hours a day
Cardinal Mason Beginner 1y ago
The PERFECT Price Point: Calculate Your Rates for 2025
Copywriting & Content Strategy ⚡ AI Lesson
The PERFECT Price Point: Calculate Your Rates for 2025
Ashlyn Writes Beginner 1y ago
The Best (& Worst) Holiday Ads of Last Year
Copywriting & Content Strategy
The Best (& Worst) Holiday Ads of Last Year
Alex Cattoni Beginner 1y ago
Should your text be easy to read for SEO? 📖
Copywriting & Content Strategy
Should your text be easy to read for SEO? 📖
Yoast Beginner 1y ago
5 Genius ChatGPT Prompts You’ll Steal in 2025
Copywriting & Content Strategy ⚡ AI Lesson
5 Genius ChatGPT Prompts You’ll Steal in 2025
Ashlyn Writes Beginner 1y ago
IS COPYWRITING STILL A SKILL WORTH LEARNING?! ⁠🤨⁠
Copywriting & Content Strategy
IS COPYWRITING STILL A SKILL WORTH LEARNING?! ⁠🤨⁠
Alex Cattoni Beginner 1y ago
6 secrets to making $15k a month as a copywriter (2025)
Copywriting & Content Strategy
6 secrets to making $15k a month as a copywriter (2025)
Cardinal Mason Beginner 1y ago
The Copywriting Shift: Are You Ready for 2025?
Copywriting & Content Strategy
The Copywriting Shift: Are You Ready for 2025?
Ashlyn Writes Beginner 1y ago
Start Copywriting WITHOUT A Portfolio? (What You Need To Stand Out In 2025)
Copywriting & Content Strategy ⚡ AI Lesson
Start Copywriting WITHOUT A Portfolio? (What You Need To Stand Out In 2025)
Alex Cattoni Beginner 1y ago
Dreams DO Come True 🎁 How These 5 Copywriters Built Their Businesses—From Scratch
Copywriting & Content Strategy
Dreams DO Come True 🎁 How These 5 Copywriters Built Their Businesses—From Scratch
Alex Cattoni Beginner 1y ago
Marketing Trends & Predictions For 2025
Copywriting & Content Strategy
Marketing Trends & Predictions For 2025
Alex Cattoni Beginner 1y ago
Copywriting Exercise For Beginners: Do These 9 Things To Get Better At Copywriting In 2025
Copywriting & Content Strategy
Copywriting Exercise For Beginners: Do These 9 Things To Get Better At Copywriting In 2025
Alex Cattoni Beginner 1y ago
📚 Continue on Coursera External links · Free to audit
1 / 3 View all →
Introduction to Psychology
📚 External: Coursera ↗
Self-paced
Introduction to Psychology
Opens on Coursera ↗
Make.com for Beginners: LinkedIn Post Automation With GPT-4
📚 External: Coursera ↗
Self-paced
Make.com for Beginners: LinkedIn Post Automation With GPT-4
Opens on Coursera ↗
Principles of Public Relations
📚 External: Coursera ↗
Self-paced
Principles of Public Relations
Opens on Coursera ↗
Beginner's Guide to Business Presentations and PowerPoint
📚 External: Coursera ↗
Self-paced
Beginner's Guide to Business Presentations and PowerPoint
Opens on Coursera ↗
Persuasion: How To Persuade When Facts Don't Seem To Matter
📚 External: Coursera ↗
Self-paced
Persuasion: How To Persuade When Facts Don't Seem To Matter
Opens on Coursera ↗
SRS Documents: Requirements and Diagrammatic Notations
📚 External: Coursera ↗
Self-paced
SRS Documents: Requirements and Diagrammatic Notations
Opens on Coursera ↗