Skills › Copywriting & Content Strategy

Persuasive Writing

Write high-converting sales pages, email sequences, and landing pages.

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After this skill you can…

  • Write a 5-email nurture sequence
  • Structure a long-form sales page
  • A/B test copy variations

Prerequisites

Watch (10 videos)

😍How To Make New Clients FALL IN LOVE With You
Alex Cattoni · beginner hands-on
→ Write effective copy for client onboarding
Effective Presentations and Persuasive Writing
Coursera · beginner hands-on
→ Write persuasive arguments→ Develop clear communication skills→ Craft engaging presentations
How to Write COPY that SELLS
James Wedmore · intermediate · 0 min hands-on
→ Craft compelling headlines→ Write engaging product descriptions→ Create persuasive calls-to-action
The voices of children separated at the border
Vox · intermediate hands-on
→ Craft compelling arguments for a cause→ Use ethical appeals to persuade audiences→ Create a sense of urgency and empathy in readers
1 Single Tip to Writing Web Copy That Sells
Wes McDowell · advanced hands-on
→ Craft persuasive marketing copy→ Use implied benefits to sell→ Create a sales funnel that converts
3 Easy Ways To Grow Your Headline Swipe File & How To Make Bullet Points That Sell
Miles Beckler · beginner hands-on
→ Craft compelling sales copy→ Optimize sales pages for conversions
How To Write Website Copy That Converts (and ISN'T Boring)
Exposure Ninja · beginner hands-on
→ Craft persuasive content→ Engage target audiences
Create Content for the Audience you want
Vanessa Lau · advanced hands-on
→ Write persuasive content
Watch Me Build A $1,000,000 Sales Page In 22 Minutes
Tyson 4D · intermediate · 22 min hands-on
→ Craft compelling headlines→ Create engaging sales content→ Improve conversion rates
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops)
Russell Brunson · advanced hands-on
→ Create persuasive content→ Use rhetorical devices effectively

Read (7 articles)

📄
How fallacies shape debate
Medium · Startup · 2026-05-24
📄
Why Your Content Stopped Landing
Medium · AI · 2026-04-23
📄
The Soul Behind the Sentence
Medium · AI · 2026-05-17
📄
“Here’s a pillow the cat didn’t pee on”
Seth Godin's Blog · 2026-05-16