What Is Copywriting? The NEW Definition You Need To Know In 2025

The 3 Skills Every Modern Copywriter NEEDS To Be Successful 🔥 Learn About My Flagship Copywriter Program That Gets You Paid To Write ►► https://go.copyposse.com/cplp-ytd-w The search term “what is copywriting?” gets tens of thousands of hits each month. The problem is, all the definitions I found online are OUTDATED because copywriting has massively changed in the past few years alone. In today’s video, I’m revealing the NEW definition of copywriting. Plus, the 3 skills you absolutely must have if you want to be a successful copywriter today. Timestamps 👇 00:00 Introduction 01:04 What is copywriting? The definition. 02:49 Attention is no longer enough. Here's why. 05:17 The 3 skills every modern copywriter needs 10:01 This one is obvious 11:47 Arguably the most important (and overlooked) skill 13:10 The NEW definition of copywriting Mentioned in this video 👇 📝 FREE: Social Media Cheatsheet ►► https://go.copyposse.com/smg-ytd 📝 FREE: Brand Voice Checklist ►► https://go.copyposse.com/bvc-ytd 🎥 VIDEO: https://youtu.be/F17W3e04fY0?si=iLAMSQFm4c1vRMtn 🎥 VIDEO: https://youtu.be/yI6aoRY0X-Q?si=NE4YFkes1H4qOwFC 👀 Want to read along with the video? https://copyposse.com/blog/copywriting-has-changed-these-are-the-skills-you-actually-need-in-2025/ *** 🔥 MORE FREE RESOURCES FOR YOU: ➡️ Grow Your Email List Through Social Media: https://go.copyposse.com/lbg-ytd ➡️ Confident Copywriter Roadmap: https://go.copyposse.com/ccr-ytd ➡️ Social Media Cheatsheet: https://go.copyposse.com/smg-ytd ➡️ Brand Voice Checklist: https://go.copyposse.com/bvc-ytd 🎥 OTHER VIDEOS YOU MIGHT LIKE: https://youtu.be/ziI_eFe7v9U?si=mV3ZSvvzPAi69uyq https://youtu.be/7orRtqwKIBw?si=eZBW14Buyfjl-OuD https://youtu.be/F17W3e04fY0?si=iLAMSQFm4c1vRMtn https://youtu.be/yI6aoRY0X-Q?si=NE4YFkes1H4qOwFCv *** ⚡️ WHO IS ALEX CATTONI & THE COPY POSSE? We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative bus