The Copywriting Shift: Are You Ready for 2025?

Ashlyn Writes ยท Beginner ยท๐Ÿ–Š๏ธ Copywriting & Content Strategy ยท1y ago
๐Ÿ’ฐGet weekly email copy templates + an AI copy prompt for just $20/mo. here โ†’ http://copybank.club Hey, friends! Ready to shake up your copywriting game for 2025? I've got six strategies that'll keep you ahead of the curve and writing copy that connects with today's savvy audience. In this video, I'm unpacking the latest trends in digital marketing and copywriting, fresh from my own deep dive into evergreening our offers and refining our positioning. Whether you're feeling overwhelmed by the changing landscape or just looking to freshen up your approach, I've got you covered. I hope you find some nugget of value in it! Enjoy. xx ash โŒš๏ธTIMESTAMPS 0:00 Intro 00:29 State of the Union over here/how I figured these out 02:25 Eyeball Monkeybars are Paramount 06:27 Take the EveryGirl Approach 09:50 "Everything But the Kitchen Sink Messaging" Won't Work Anymore 12:00 AI as a Kit Staple 13:24 The Gig's Up on Offers that Don't Work: GIVE MORE PROOF! 15:45 Speak "Internet" (or Like a Normal Person) 17:12 Parting Words ๐Ÿ’Œ Get my free, 5 min. 2x week newsletterโ€”used by 55,700+ to be wittier, clearer copywriters.ย โ†’ https://aw.ink/YTdogear ๐ŸงWHO AM I? If weโ€™ve not yet met, hi! ๐Ÿ‘‹๐Ÿผ Iโ€™m Ashlyn, a corporate conversion copywriter & messaging strategist by trade โ€ฆ turned entrepreneur. As a wife & mama to 3 kids, Iโ€™m all about doing business sustainably. On this channel, Iโ€™ll share strategies and tools that help creative entrepreneurs scale smarter and live fuller so you can work from a place of more rest ... and less hustle. โฌ‡โฌ‡โฌ‡ ___ // ๐Ÿฟ WATCH NEXT: * โžก๏ธ Exactly how I send/tell clients to send launch emails โ†’ https://youtu.be/Pk13zUNrdc4?si=8ZUHnqHRZv0pVYrh * โžก๏ธThe Secrets Behind Email Marketing & Writing Better Newsletters โ†’ https://www.youtube.com/playlist?list=PLdbjmlD9euOkvIKMLf_BbiUmcopl82Wb1 * โžก๏ธGetting started with copywriting? Watch my best copywriting tips here โ†’ https://www.youtube.com/watch?v=06H4nL9H2Dk&list=PLdbjmlD9euOkgDZh7tn5nQJKVJj_h04B5 * โžก๏ธNeed to be
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Chapters (9)

Intro
0:29 State of the Union over here/how I figured these out
2:25 Eyeball Monkeybars are Paramount
6:27 Take the EveryGirl Approach
9:50 "Everything But the Kitchen Sink Messaging" Won't Work Anymore
12:00 AI as a Kit Staple
13:24 The Gig's Up on Offers that Don't Work: GIVE MORE PROOF!
15:45 Speak "Internet" (or Like a Normal Person)
17:12 Parting Words
Up next
๐Ÿ•˜ How to start a copywriting career in just 1-hour/day
Alex Cattoni
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