Create Your Ideal Buyer Persona

EPM · Beginner ·🖊️ Copywriting & Content Strategy ·1y ago

About this lesson

In this video, you'll learn how to create your very own Buyer Persona (also known as an Ideal Customer Avatar). You would want to make a Buyer Persona because doing so will help your organization win in the marketplace. Video timeline: - Introduction 00:00 - Main Content of your Buyer Persona 01:40 - Buyer Persona Template 03:02 - The Need for Multiple Personas 05:34 - A Common Gotcha 06:17 - Buyer Persona Example 07:00 - 10 Questions to Get You Started 09:00 - Summary 10:02 You can download a copy of the Buyer Persona Template shown in the video as a printable here: https://hi.switchy.io/TqEl Subscribe to This Channel: http://bit.ly/2k9j9DJ

Original Description

In this video, you'll learn how to create your very own Buyer Persona (also known as an Ideal Customer Avatar). You would want to make a Buyer Persona because doing so will help your organization win in the marketplace. Video timeline: - Introduction 00:00 - Main Content of your Buyer Persona 01:40 - Buyer Persona Template 03:02 - The Need for Multiple Personas 05:34 - A Common Gotcha 06:17 - Buyer Persona Example 07:00 - 10 Questions to Get You Started 09:00 - Summary 10:02 You can download a copy of the Buyer Persona Template shown in the video as a printable here: https://hi.switchy.io/TqEl Subscribe to This Channel: http://bit.ly/2k9j9DJ
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