Frank Kern | The "Magic Formula"

Key Takeaways

just got a text earlier from a main man Paul Colligan who does our podcast uh today the Presidents Day record-breaking day for downloads and stuff for today I started that podcast less than a year ago last April so were pushing a year and sumbitch we got three thousand downloads and Counting today which is awesome so we've never had that many in one day before I've done nothing to promote it today we have almost let's say I was just doing this for my flagship group the first this little period I think I did it from the 6th until the 16 is like a random 10-day period for this month versus last month in the last month period was like 9,000 downloads or something and this month was like 15,000 so we've almost doubled our amount of downloads in February than what we were doing daily in January and here's the big difference what we're doing differently more alright so we went from doing we started the podcast in one Episode a week and then in the summer as I do let's do it three times a week and then like a week ago I was like man let's do it everyday and what happened was when we shifted to everyday everything just started going up you know so we were in the 2000 download range per episode not per day but per episode and now we just cracked 3,000 for the day and we're typically in like the 24 to 25 hundred a day range and for whatever reason we hit 3000 today which is awesome so you know if you've been playing along at home here wow I'm talking about this whole like content production and using content as a means of getting customers and everything one of the big equations I gave you is like hey more equals more you know the more the stuff you do the more comes back to you