Take 2 LOL: I Need your help! (Plus some cool updates)
Skills:
Staying Current in AI60%
Key Takeaways
Frank Kern asks for help in determining the most valuable topics to teach
Full Transcript
is going a little funky today no audio was on hopefully the audio is working now i think we're good i think we're live anyway let me know if the dang audio is on please that would be really really helpful unbelievable man anyway i'm just going to assume that it's on i'm going to optimistically assume that it's on jolene whalen thank you for for coming let me know if it is sweet she said it is awesome okay thank you joey now let's see if i can take that off of there there we go all right man um guys i am so freaking worn out just feel awful got up at 4 30 this morning stayed up late woke up at 4 30 not on purpose either not one of those cool like jocko willing ways you know just woke up it was like gosh man it um started working got sidetracked before i haven't even had a shower just coming straight raw you know just not not really looking that great and um and it's a little bit deliberate and if if incidentally if you're thinking to yourself dude you look like you always look to me that's not a good sign for me i think i need to pull it together a little bit um but i'm going to make a request of you all right and and then i'm going to hopefully be of benefit and help to you right now so here's my request and this is this is i really need your help with this um let's just pretend that everything i did was free okay for a minute just nothing for sale whatever it's all free outside of me actually flying to your house and building your stuff for you and writing your sales copy for you and running your ads and all of that outside of doing things like that within the context of teaching and sharing information what could i do for you that would be of the the greatest value possible and so ultimately what i'm asking you is how can i be the most helpful to you what what topics would be the most helpful to you what frequency what medium of delivering the the information would be of most value to you and again you know barring in person actual done for you sky's the limit for pretend there's no you know money involved whatever i'm just literally looking to see okay what what can i do for my marketplace that's going to be the most valuable thing i can do and i'll tell you why i'm asking you that and then i'm going to answer a question that i got yesterday for you that i think will be helpful so the reason i'm i'm asking you that is uh as partially self-centered you know obviously i want to do good in the world but also i know and i can't prove this unfortunately but i firmly believe that the amount of income that we make is directly proportional to the amount of value that we provide to the marketplace so i want to know how i can help you the most you know because the more value i provide the more that's going to come back to me the more it's going to come back to you i think that's a natural law i think again i can't prove it you know i don't have like i don't know if there's an algorithm to prove that or anything but i've been doing this stuff for 21 years it seems to me like the more help you provide you know the the better your business does so i was like well duh maybe i should ask folks instead of assuming here's how i can be more valuable maybe i should ask you so if you would please just comment whatever it is you know what what can i do to be of more value to the community that would be very very helpful to me and ultimately hopefully helpful to you another thing i want to bring up and maybe you can relate to this if you've been doing your thing for a long time is i'm asking you this question because i'm in my 21st year of teaching this stuff i started in 1999 can you believe that so october a couple months ago marked 21 years so a lot of times i think that i'm making mistakes in delivering content to you and trying to lead the community's not really the the best term there i'm not much of a leadership guy but um i think i'm making mistakes in the content that i'm sharing because i keep thinking in terms of okay let me pack the end result of 21 years of experience into this and i think a lot of times people are like dude i don't want to learn about the unbelievable intricate complexities of how to scale ad campaigns to 10 grand a day and ad spend or whatever i just want some help with knowing what to say you know on camera or i just want some help figuring out x y z you know so that's another reason i'm asking that because i'm i'm starting to wonder if uh if i'm taken for granted you know that not everybody's been doing this as long as i have and maybe i should slow it down a little bit and stick with some more fundamental stuff so i could really use your input on that i would appreciate it now the question i got i got a lot of stuff to share with you today by the way and hopefully it'll all be helpful to you the question i got yesterday was how do you stay inspired to create uh more content all right and i think that if we were to translate that question into redneck it would be dude sometimes i don't want to make content and what do you do in those moments and um first of all it's a very valid question like sometimes you just don't want to you know i'm like for example the more stuff i do like this right uh the more money i make but for gosh for most of 2020 i didn't do anything i didn't do any live streaming you know just didn't feel like it so i can understand where you're coming from with that question so here's how to get your mind in the right space to do it um number one embrace the fact and again this i can't prove that this is a fact so you know it's just like my opinion man but um embrace the strongly held opinion that the more value that you provide to your marketplace the more money you're going to make right and so if for anything you know find the inspiration to create content from from self-interest you know so that's one way to look at it is like dude the more of this i do they're ultimately i'm gonna sell more stuff because i'm building that goodwill this is assuming that the content you're doing is actually you know valuable to people so that's thing number one the the second thing is really the root of that question so when we get stuck in terms of what am i gonna say what's really happening and this is again this is just my opinion you know i don't know what people are thinking i'm not psychic that would be unnerving i think um i think the real thing that's going on is one of two things which is it has to be perfect right so that's thing number one i don't want to make content because i'm worried that it's not going to be perfect and i think that comes down to ultimately if you break that down even more it's i don't want to be judged right and so i'm gonna i'm not gonna put anything out because i don't wanna be judged because i don't look good i don't sound good i don't have good lighting whatever right and so how do you then deal with that okay and the real the easy answer is to say don't care but it's so much easier said than done like how do you not care nobody likes being judged um so i'll tell you how i deal with it and i i deal with it by have having had having whatever the proper grammar is there again very little sleep a lot of judgment already so the best i can tell you on how to deal with that is this as someone who has like you know had all kinds of you know haters and everything um it's gonna happen it doesn't matter how perfect if you look amazing and steven spielberg comes and shoots your content and you've got it professionally written by like i don't know the best content creator person in the world you're still gonna have people hate on you doesn't matter right there is literally nothing that you can do about it so you might as well just say screw it man you know i'm just gonna go forth and do a good job the second thing that i want to share with you and this this is gonna take experience probably for you to believe me on this is that the judgment ain't that bad you know i mean there's probably people talking badly about every one of us somewhere right now there's somebody out there that doesn't like every single one of those of us right now and if they're two of them and they're together they might very well be disparaging aren't they um it's just not that bad i've had it happen it's you know it's unpleasant but it ain't gonna kill you you know didn't it's not going to change your life unless you obsess over it so instead of worrying about that the way to cure it is really to think about the person on the other end to think that like all right you know here we are in this situation and yeah we it's been a crazy year and all that stuff and not to diminish it but why don't we move on from that here we are in this situation we were where we live in a time where we can pick up this thing we carry in our pockets and by the way i'm using my phone to livestream you right now it's on a little tripod thingy i have it hooked up to my computer um we got this thing we carry in our pocket and we can just turn it on and actually help our fellow man at will right and if we do it enough and we throw in the occasional offer they'll probably buy stuff from us so if like if you make that your focus and you come to that with like i cannot believe how how we've got it made right now your brain might start switching into i think i'd better take advantage of this opportunity you know because this is pretty freaking cool like this this is pretty good for us so that's another way to uh to stay inspired and the final thing is when people ask that question of you know how do you create fresh content another thing i think that the root of that question is is i'm out of stuff to talk about right and so i'll give you two ways to sort of deal with that this happens to me a lot so like i said i've been teaching this stuff since 1999 to 21 years and what i get into you know like 21 years down the line is really really hardcore you know ad tactics and freaking how to scale stuff really really big from an advertising perspective and let's spend 150 grand and see what the margins are and all are on all of this kind of stuff and um i start wanting to talk about that you know and it's easy to get or it's easy to forget that if you're a creator or or an expert or whatever the term is it's really easy to forget that the stuff you're good at is your first language metaphorically and your audience it's like their sixth language so when you're ever in doubt go back to the fundamentals because the fundamentals are what a always worked the best in everything you know and we were talking about this yesterday on yesterday's q a thingy it's like fundamentals are always going to be the winners period people like hearing about them they get the most value from them and in terms of the best results mastering the fundamentals are the best so go back and then just just talk about the fundamental stuff the second thing is they're not paying as much attention to us as we wish they were so it's highly unlikely that if you repeat a concept that you had spoken about earlier you're going to have this massive backlash of you already talked about that before like we are not the center of people's universes so don't worry about it man just go out there and give the most value that you can because i'm telling you from my personal experience anyway again i don't really have any way to prove this to you i wish i did but from my personal experience dude it's uh it pays and it's fun and it's cool to help people and it's the right thing to do then when we're in this world where everybody's mad at each other of course i'm generalizing but you know you got the the left fussing at the right and the right fussing at the left and the you know and all that kind of stuff if you can go out and be encouraging to somebody and help them get what they want in the midst of all that other stuff that's profoundly unpleasant dude you've got it made you know like our job is getting easier right now so this is really really cool all right so there's my answer to that question if you're just joining me that's hopefully i programmed it right so it says it in the title hey i could really use your help if you would tell me in the comments the answer to this question i would really really appreciate it which is pretend that you know it's everything's free right so like money aside potential cost everything aside excluding me coming to your house and actually building stuff for you and writing sales letters and building websites like excluding that what can i do for you that would be the most helpful um i i feel like i could do a better job i feel like i'm focusing on things that a lot of people don't really care about that not that the overwhelming majority of the audience is probably not that interested in like how to scale facebook ads up to 10 grand and spend a day and things like that you know and so i want to make sure i'm not losing touch with you i want to make sure that i'm not talking about stuff that's that's not being of the you know the most value that i can to you so if you could tell me in the comments that would really help i'm going to go through them when we're done and that'll give me a really good picture of going forward what i can share with you on a more regular basis and speaking of that what's your preferred method to get stuff you know is it podcast is you know do you guys listen to podcasts more do you like the live streams you like books you like you know like what is it i want to know and for like forget about any potential sale of stuff like just what is the most valuable thing that i could do for you that would be really really helpful uh probably to both of us all right and so now let me share some uh updates with you so been been coming on social and promoting um uh totally blanking on the website frank's new offer dot com right and what i want to share with you is some uh relatively good proof that branding shocker um works okay so we're gonna go over to the monitor here i think did that work i think it did okay cool so here we are and and so right now it's what one damn it does your watch do that like i can't see very well and i have it where the watch face is just the giant numbers and it changes i think it's 120 something right now anyway here we are today's the 23rd i'm going to hit refresh on this thing and okay so this is what i want to share with you this number so we've had 255 unique uh visitors to the website today all right so if we look at um actually i'll do this for you later all right so keep this number in mind here let me come back to me where am i uh i think this is yeah all right cool dude i love this software i'm using ecamm it's so cool because you can switch you know from inputs so great anyway what i did this morning like at 11 something is i was like you know i i haven't promoted this site today i haven't made any posts about it today i'm not running ads to it i haven't sent any emails out about it i was like it's kind of where's the traffic coming from right so i went and i got my phone out and i looked at all the traffic that i could count from all of the social media posts in the past 24 hours and um i've gotten more traffic to the site than i have from social media and so i've recorded it's like two minutes i'm going to play it for you in a sec and again you know i have this is on very little sleep so forgive me if my brain's like not quite catching up to what i'm trying to tell you right now you know i'm going to play this video it's a screen cam i took it at 11 19 this morning and i just want to show you some stats here so i'm going to play the video um i promise you we really are live it's like one almost 120 like 119 and hopefully the audio will come through on this video just bear with me it's like two minutes long okay so here we go okay so the main point of this is i'm going to show you that when the last since before today in the last 24 hours i've barely received if this much traffic from social media clicks and that there's a surplus as a result of people remembering the domain name frank's new offer dot com and typing it in and hopefully in this video part i'll be able to edit this and make it like easier to watch and less boring so here we go okay so we'll start with stories all right so on the instagrams i did a story post okay and i'll show these and then like do the math later all right so 35 or 31 link clicks there you can see it under actions taken from the story um that says 46 now and that is you 60. that's 70 right yeah so 70. this will tell me what happened here in terms of this all right so we're at 144 so this is 161 now this is from yesterday all right and so let's see what we got here 42 link clicks so that's um was it 164 42. come on frankie 206 trying to do math in my head on camera it's very dangerous and who knows what other traffic came from this but bottom line at the most all right the total within 24 hours would be whatever um where will be 206 so 306 so 384 but i'm looking over here at your click funnels all right and this is just today and so it's 11 a.m well 11 whatever it was and so we've had 222 just today what this is showing is that there when you're posting content and you're giving an easy to remember domain name i've been saying this for years by the way but when you're posting content and you're giving an easy to remember domain name like frank kern book or rather frank's new offer dot com that one people will remember it and they'll go it's the power of branding right there consistency is key i hope that worked i didn't i think that the audio worked all right so basically i just wanted to prove that and like show you like hey dude look i got less traffic from these posts than the total amount of traffic therefore it must be that people are remembering the domain name which is why i registered frank's new offer dot com and had it yeah yeah i keep forgetting my own domain name right now it had it uh forward you know to the site so check this out i'll go back to the to the main monitor here so this is we're no longer on video this is like now it dawned on me that um if we go for like the 24-hour period here look we've had 839 uh visitors in the past 24 hours uniques and again that's not like a ton of traffic or anything there we go but that's even really a more accurate way to look at it because i just showed you the past 24 hours worth of posts and the total traffic according to the platforms that those posts sent but we've had way more traffic in general from there and the only way i'm telling folks about it is just through you know social stuff so what's happening probably and i've seen this before by the way it's just been a long time since i've documented what's likely happening is that people remember the dang domain name because i do stuff like this on the lives and i make the posts and it says frank's new offer all over and it's a really really easy to remember domain name so again branding is pretty freaking cool and then all of this stuff that we've been doing um that you know it's only i've only been doing it since last wednesday or thursday i think right and so all of this is nothing fancy right and so for the folks that worry about like what do i say and how do i have the perfect setup like if you look at my stuff it's just me being a knucklehead and saying hey here's an offer it's pretty good go check it out and so um i think that keeping i think the thing to keep in mind is the age-old equation which i've taught before and then stopped teaching about because why keep doing what's working you know which is this which is good goodwill plus offers times frequency equals money and that's it you know and so you make posts you you share some helpful content that's your goodwill you make offers at the same time and you do a lot of that and chances are you're going to sell more stuff once again i appreciate them looking over here i appreciate everybody who has answered my my question there if you would if you're just joining us here's what i need your help with let me get this thing off the screen um and i'll remove this comment too i think there we go here's i need your help with if you give me the answer this question forget about the price for a minute you know just imagine it's free or whatever excluding like me actually personally doing stuff like writing your copy personally or you know coming to your house and building your website or managing your ads for you personally what can i do for you that would provide the most value what would be the most helpful thing that i could do for you i would like to know that because i would like to do that i'd like to provide that for you in my content and you know i got 21 years of doing this and i sometimes worry that okay wait a minute i might be looking at this whole thing from a from one perspective instead of the perspective of the majority of the listeners who might not have been doing this stuff for 21 years and they might be like dude that's all well and good but i need help with this other thing right so i want to make sure i'm doing the best job i can for you because i believe that value the more value you give to the marketplace the more money you're going to make the better your life will be it's fun and i like helping you so i sure do appreciate your attention today um for all tech people out there um the app that's allowing me to stream let's see if this works by the way hang on let's see if it does wirelessly okay it might be weird for just a minute it's trying to connect to the computer oh shoot i unplugged it so i'm trying to get it on wireless well i think i done broke it let's see oh hang on wi-fi there we go i got to press the wi-fi button come on camera let's see if this will work i know we lost picture here but no right now we're just trying to dork out for a minute you gonna do it can i maybe not we could have trouble uh-oh well i'll plug it back in damn i think if i started with the wi-fi connection it would have worked let's see okay there we go i'm connected by usb right now um but anyway this thing epic cam pro is uh this is pretty cool man this is uh it just turns your your phone into a webcam it's crazy and if you start with it connected to your computer via wi-fi you can actually like walk around what i was trying to do kind of neat you know dorking out there a little bit i know but what can i tell you i'm a dork i do dork out stuff all right i'm going to get a little rest and a shower and some food y'all take it easy
Original Description
Hey - aside from actually doing your marketing FOR you ...what can I do/teach to give you the most VALUE possible. Forget about money or the cost or anything like that. What could I do for you that would be the most helpful? (That's what I need help with. Answering that question).
Watch on YouTube ↗
(saves to browser)
Sign in to unlock AI tutor explanation · ⚡30
Playlist
Uploads from Frank Kern · Frank Kern · 31 of 60
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
▶
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
Frank Kern | Money Is Everywhere | Frank Kern | Gives Money Away | How To | Make | Money
Frank Kern
Frank Kern | Frank Kern
Frank Kern
Frank Kern | Frank Kern Tony Robbins
Frank Kern
Frank Kern | Why Facebook Ads Beat Running Your Commercial On The Superbowl
Frank Kern
Frank Kern | The Truth About Social Media Marketing
Frank Kern
How To Cure Overhwhelm
Frank Kern
Frank Kern | Frank Kern
Frank Kern
Why You Should Be More Selfish
Frank Kern
An Overlooked Thing That Can Make You A Fortune
Frank Kern
Frank Kern | How to CRUSH Monday (and every other day).
Frank Kern
Frank Kern | A Terrible Tale of Woe (And How To Avoid Losing Money)
Frank Kern
Frank Kern | How your "old stuff" can still bring in revenue
Frank Kern
Frank Kern | What To Do When You Need More Sales
Frank Kern
Frank Kern | The "Magic Formula"
Frank Kern
Frank Kern | Behind The Scenes After The First 90 Days
Frank Kern
Frank Kern | What To Focus On For More Money
Frank Kern
Frank Kern | Do this ONE THING to get more sales
Frank Kern
Ask Yo Homeboy!
Frank Kern
Frank Kern | Frank Kern
Frank Kern
How To Get Your Mind Right (For Entrepreneurs)
Frank Kern
How To Sell RETAIL STUFF On Social Media (KernBranding.com)
Frank Kern
ONE THING (that almost always works)
Frank Kern
Being A "Marketing Consultant" Doesn't Pay. Do This Instead http://www.KernMethod.com/info
Frank Kern
How to CLOSE high-ticket clients (KernCall.com)
Frank Kern
A Super Simple Way To Get Clients (KernCall.com)
Frank Kern
UPDATE: Week Two Of "The Situation"
Frank Kern
Ask Me Anything About Ads
Frank Kern
UPDATE: FranksNewOffer.com
Frank Kern
Testing a blatant pitch without giving any content
Frank Kern
Answering A Bunch of Questions Because It's Fun.
Frank Kern
Take 2 LOL: I Need your help! (Plus some cool updates)
Frank Kern
Why you should NOT worry about Facebook and the new Apple Update
Frank Kern
UPDATE: Behind The Scenes SALES Numbers From Organic Content
Frank Kern
WE NEED YOU: LetsLaunchYourBrand.com (Free)
Frank Kern
Behind The Scenes Of LetsLaunchYourBrand.com
Frank Kern
Is Clubhouse Worth It? LetsLaunchYourBrand.com
Frank Kern
These two skills will get you farther than anything else. LetsLaunchYourBrand.com
Frank Kern
You have WAY more value than you know.
Frank Kern
HARDCORE SCALING Part 1
Frank Kern
HARDCORE SCALING PART 2: Fix This And Get Better Leads
Frank Kern
HARDCORE SCALING PART 3: The Missing Link
Frank Kern
HARD CORE INDOCTRINATION (using a crazy ad strategy)
Frank Kern
This is like a CHEAT CODE for ads
Frank Kern
Cast Study: This LITERALLY doubled sales
Frank Kern
This LITERALLY Doubled Sales
Frank Kern
Literally Every Business Should Do This ASAP
Frank Kern
CONTROVERSY? (And The Perfect Ad Framework)
Frank Kern
MUST SEE: Four Steps To A Profit Surge
Frank Kern
The Perfect Ad Script (And why everyone is wrong about this one thing).
Frank Kern
Frank Kern | How To Double ANY Business With NO Extra Traffic
Frank Kern
Frank Kern: Behind The Scenes At ROAS.org
Frank Kern
Frank Kern | How To Get Leads That PAY.
Frank Kern
Frank Kern | How To Use The Two-Sentence Ad Formula
Frank Kern
The MAGIC BUTTON that makes Facebook ads work like crazy
Frank Kern
How To Make REELS ads that SELL
Frank Kern
The Secret Weapon That'll Make Your Facebook Ads Work Like Crazy In 2022
Frank Kern
When Facebook Ads Lose Money
Frank Kern
How To Scale With Super Broad Audiences (Part 1)
Frank Kern
Social Ads Explained On One Sheet of Paper
Frank Kern
How To Scale Top Of Funnel Facebook Ads For 2022
Frank Kern
More on: Staying Current in AI
View skill →Related AI Lessons
🎓
Tutor Explanation
DeepCamp AI