Frank Kern | How your "old stuff" can still bring in revenue

Key Takeaways

the good news I want to share with you is this this is pretty cool remember how intent-based branding has three pillars pillar number one is he put out a lot of content that provides value builds goodwill and makes an offer and then the second pillar is you take that content and you a mentally realize it can be reused as an asset in your business and then be you actually reuse that content and under that umbrella you realize that man what you create today will continue to bring cool stuff for you so we have analytics set up on all of the domains that we use with intent based branding so Kern class comm is one with intent based branding we use it for that Frank Kern book comm is another one branding call common as another one and we're tracking all the traffic sources so I haven't promoted Frank Kern book calm and God I don't know you know like two or three weeks or something and this morning I was like you know we're still selling books I wonder what's going on so I logged in to Google Analytics and I hope me damn what we haven't sold eighty-three books in the past six days I each each book buyer incidentally spends about 40 something dollars with us like right around 47 so do the math you know in the past six or seven days think it's the past six days eighty-three books and the source of traffic is typing traffic meaning that people are seeing these older posts and hearing Frank Kern book calm and like typing that into their browser and buying the book which is awesome because what it means is if you continue to do intent based branding stuff you get like this snowball effect you know where you build up this momentum and like it you just keep on getting traffic and everything no of course I'm not trying to say like hey you do this once and you're rich forever anything dumb like that nor my saying you should ever stop all right I think the more you do the better it becomes for you but my point is we've been promoting Chrome class calm so much with the intent-based branding that I haven't put out the the book message organically with I'm talking about like not paid ads but just organically I haven't done it a couple weeks eighty-three books man it's awesome so this stuff is working great if you want to learn how to do it go to Kern class.com I'll show you everything I'm doing there you don't have to opt-in there's a little 20-something minute video on the page and you can watch it and if you I get tested a and if you really really like it then take our class it's pretty good you know so that's what I got Brian will be here any minute to perform a surgical procedure thereby cementing me and the Hall of Fame for questionable medical judgment but I got time to damn doctor I know this what this thing is he can he can snatch it out of there this will be fine and no I'm not going to film it this just super gross but I won't come back and when I'm done and show that I've survived I'm actually got an interview that one I think so gotta get all that stuff fixed up before then all right Oh Me's I'll see y'all later and remember what you create today can live on tomorrow so you might as well create a lot all right take it easy you