How To Cure Overhwhelm

Key Takeaways

all right what's happening YouTube okay we're on the Facebooks and the YouTube slightly weird camera angle situation here trying to be able to maintain eye contact with both audiences very difficult so I'm going to go like this possibly be slightly Shifty looking okay we're going to be uh pretty quick can y'all see the dude in the background over there Wasing the uh windows it's really weirding me out there's a dude right there watching the windows YouTube y'all can see it Facebook y'all can't see it um anyway all right so the for overwhelmed this is pretty simple and we're going to go pretty quick today because your boy Frankie's got a big day man wow all day class starts The Branding class starts at 10:00 I got a client call at 9:00 Flagship call today multiple more client calls a lot of activity um and that in and of itself can seem overwhelming so here's the thing I was uh speaking to a client last week good fellow by the name of Voss the boss Graham my man and Voss was like dude how do you stay focused um his challenge was he's got a lot of distractions coming in you know which is fairly common right you guys are on the same email list as I'm on hell you're on social media right now watching this stuff you know so how do you stay focused and deal with all the distractions and and further more deal with like all the ideas that uh your brain gives you because that's like the blessing and the curse of being the entrepreneur you know the blessing is that like we're very very creative people where's YouTube oh man here let me sweet I'll get this camera business right here in a minute that's kind of close yall kind of looks like I'm looking at both of you anyway so the blessing is is entrepreneurs we're highly creative people right like we're always wanting to make new stuff that's kind of in the DNA of being an entrepreneur and um the curse of being an entrepreneur is that we're highly creative people and we're always wanting to make new stuff right so you get an email or whatever and someone's like hey here's a cool uh business model Etc you know you're like oh man I'm going to try that you know next thing you know um you've lost Focus I only tell you this because it's like been there at least I've been there like a billion times you know what I mean I've done it so many times so I know how it is so we got Social Media stuff coming in right now uh you know constantly uh battling your attention you've got all these ideas that are coming into your head all the time battling attention and um you know you've got all these emails and stuff coming in text messages all this stuff so how do you like avoid freaking out and feeling overwhelmed or even if you don't freak out how do you avoid feeling overwhelmed and stuff it's pretty simple step number one is to allow yourself time to be distracted man that helped me a lot you know so if you like beat yourself up and you're like oh I got to focus I can't be distracted you know all that's going to do is make you like more distracted it's kind of like when you're like I can't have cake damn I want some cake you know what I mean so it's just going to make it worse so step number one is be like okay I'm totally going to be cool with being super distracted assuming I focus on two core missions uh and these are the two core missions that I recommend you focus on every day this works for me anyway so try it at least I recommend you try this who am I to tell you how to live your life you know so at least give this a whirl and see if it helps mission number one every day without fail fulfill promises right like you're selling stuff presumably so you got to like make good on the stuff you sell you know today I'm doing this for you it's live right now um qu till 9 I got to make good on some of the stuff I sold today all right I got a call with a client here in about 10 minutes I said 9:00 my man Chris Johnstone going to talk to him at 10:00 today I'll begin teaching the live branding class thank you to everybody who enrolled in that I appreciate it at 1:00 today I've got a flagship call for our Flagship clients a little power call with those folks and I got three more uh client consults this afternoon on Monday I do tend to lump everything together on Mondays so that's phase one of like all right make sure you fulfill on the Promises that's like the top priority all right phase number two of the thing you got to do every day and I would consider this a non-negotiable and uh I only would consider it a non-negotiable because I think if you do this every day you'll probably make more money and that thing number two to do every single day is to make offers right like broadcast your list or go on social or communicate with their audience or prospects or whatever and make an offer of some sort now a lot of times people think uh make an offer means hey give me some money which in some cases it does right like I'm about to make one for y'all right now watch this here's how to make an offer if you want to know how to make better offers and you want to create internet campaigns that sell you should get my book it's at Frank Kern book.com it's a pretty good book wrote it myself uh it's whopping $5.60 and it's an instant download and if you read it and you don't like it let me know I'll give you your 560 back and you can keep the book in your way blam that was an offer right so you want to make an offer every day but it doesn't have to be like hey give me some money let's say you're a consultant for example and you're core sales process is somebody books a consult with you you help them a little bit and then they become a client or not well in that case you're just going out to the marketplace going hey you need a free consult for helping with this stuff this stuff and this stuff go here and apply to talk to me or schedule a call or whatever if you're a house painter and your sales process begins with giving someone an estimate then all you got to do every day is go to your Marketplace and go hey you think about getting your house painted call this number and we'll come out we'll give you an estimate and if you like it we'll paint your house if you don't we'll recommend some other folks that you might like better super easy now here's why people don't do this every day number one they overthink it like well how should you make the offer what should the structure of the offer be what's the best time to make the offer are people going to get mad at me if I communicate with them every day and all that kind of stuff and the answer is some people will uh but they ain't gonna buy anything from me anyway so who cares so that's the answer to if they're going to get mad at you the other part is if you're if you're worried about making an offer every day and um you think that it's going to saturate the list you got to understand that not everybody's going to see that like if you have an email list for example and you email the list today you're probably going to get depending on age and size of list and whatever what maybe 8 to 20% opens that means that only eight or 20% of those people are going to even see your offer that means that at at minimum 80% of those folks never even saw the offer so probably should make it again tomorrow same thing with social media right so I don't know how many uh people you follow on Instagram or whatever but uh I try to post every uh every day you know make a little offer make a little one minute video or whatever and I follow 36 people so I can make a post on there and make an offer like a little 60-second video hey you know go get the book or whatever and then like three or four hours later checking my time to make sure I'm not late for this call three or four hours later I don't even see my damn post anymore cuz I got I see everybody else's stuff I only follow 36 people man so the average user follows a lot of people right now this is Live on YouTube and Facebook on YouTube damn that's impressive on YouTube there's 28 people I've never really like live streamed on YouTube a lot so I think this is my second time that's cool on Facebook there's 114 people man my audience is way bigger than that on both platforms you know I can do this a lot more and not everybody is going to see it so please like get that fear out of your head in terms of like you know what's the perfect way to make an offer you just go something like this hey if you want to learn how to make offers and stuff and create internet campaigns that sell you'll probably like my book a lot if you don't have it already it's real good it's called convert 2.0 you can get it at Frank kb.com by the way if anyone uh would kindly put that URL in the comments for me I would appreciate it uh is it Frank Kar book.com it's a whopping $560 you can read it in an afternoon it takes my 19 years of experience compresses it down into an afternoon for you pretty sure you're going to like it if you don't like it let me know I'll give you back your $5.60 you can have the book anyway that's the offer right nothing hard nothing like go get this book or else you're dumb or the terrorists will win or whatever just like hey you might like this is pretty good so if you're a consultant or a coach say Hey you know if you need help with these three areas uh I've set aside to some time to help some folks I'd be delighted to help you if you're interested in scheduling a call with me go to talkt me.com and you'll see a little form there to schedule the call and when we talk here's what we're going to talk about and that's it boom that was an offer right no problem so the the thing that's going to stop you from this right here right you'll overthink it I've done it all right so that's why I know I personally overthought the hell out of this stuff like well you know the lighting is not good for the video or what's the perfect copy to make and all that kind of stuff look man consistency beats Perfection for sure right as Gary Halbert said motion beats meditation just get out there make an offer off every day either to your email list and or your audience you know your audience could be YouTube subscribers social media channel audience podcast people it doesn't matter so again to summarize a cure for overwhelm is to stay focused on two things number one first and foremost most important keep the promises right you sell something make sure priority number one every day is to live up to the promises you made to the marketplace here is the thing you bought make sure that happens probably not going to take you all day right thing number two is make can offer I bet you that you know barring uh atypical circumstances like you know my branding class starts today I spend a long time over the past couple days creating that class but that's not a normal thing that's not a normal day so boring like abnormalities right you can't really take all day to do those two things it's it's probably going to be physically impossible to take all day doing those two things fulfilling the promises and making an offer which means the rest of the time you're free to be as distracted acted as you want man knock it out you know let your mind go crazy as long as you got those two boxes check that's all you got to do check two boxes every day keep promises make offers You're Gold baby okay I got to roll speaking of keeping promises I have six minutes until this call with my main man Chris Johnstone so if you want to learn how to make uh offers create campaigns that work and that sell stuff have a look at the book Frank Kern book.com pretty good book I got to say of course I'm heavily biased I did write it um not very expensive $5.60 instant download if you don't like the book let me know I'll give you back your $5.60 and you can keep the book anyway okay double stream accomplished by the way so YouTube you're watching I'm talking to Facebook on my uh external monitor Facebook if you're watching I'm talking to YouTube on my iPhone so this entire setup here you know I didn't use any fancy tools of any kind with the exception of this little tripod that the YouTube camera was on and that uh actually that was a gift from a client and friend Fernando lunier Dr Fern Fernando lunier so probably cost about 20 30 bucks or something so all this stuff is pretty good all right pretty simple to do regardless okay off I go let's see I'll see if I can end YouTube first I wonder what you do in this thing I guess you click the X okay bye YouTube thank you all for watching I really appreciate it