TikTok Ads Creator Marketplace Walkthrough & First Thoughts!

Key Takeaways

everybody knew this is Savannah from the social Savannah today I'm going to be doing a walkthrough through t cox creator marketplace so i've just start experimenting with tic toc ads first on my e-commerce clients but something I'm probably even more excited about than actual tick tock ads is this tick tock creator marketplace feature so currently it's still in beta only access to a few different agencies and advertisers but it's really lucky to get access and this is soon that we rolled out to all advertisers however I wanted to show you guys it because it's a really great way to source for influencers not only a sourcing influencers for tick tock ads but this is a great platform in order to find influencers to send product to in order to create ad content for your ads across Facebook snapchat all the different platforms that you advertise on so without further ado let's get started through the walkthrough so this is the home page when you go to the Creator marketplace tick tock I'm gonna go to fine now cool and what it is is it's an influencer platform where you can search through different categories influencers so you can search by number of video views number of followers reached also it's cool is that it shows what their audience demographic is there's something that's not available on Instagram publicly but this is really cool that you can see okay for Tilly Ramsay for instance her follower base is 80% female 47% and for followers are between 47 number between 18 and 24 and that 54% of them are in the UK so it's really nice because it shows you that demographic breakdown of their followers you can do a lot of cool different features of targeting in here so I can say I just want us influencers I can even choose down to the different state they do it by different topic so if someone's like very into fitness and keep health or fashion and beauty we can try limiting by that click apply and then you can choose audience gender so if I want mostly female audience I want the age of their audience maybe I want older like 25 to 34 and then it's a narrow down I'm to the top influencer choices in that category so super cool really easy way for brands to reach out to influencers and to narrow down search something else that I found is really cool in here is that it has something called an ecommerce anchor and so what this means is that these are influencers that have been chosen by tik-tok to be able to include a swipe up linked to your e-commerce website from the video so typically like you can't have a link in your ad if you're just posting something organically on tik-tok however with this ecommerce anchor means is that these influencers have been selected to be able to allow that link to swipe up to your website so super cool however it's really only available for a small amount of creators right now as you can see there's over 40,000 or for over 4,000 creators right now in the tik-tok marketplace however only a hundred or so actually have the ability to have ecommerce anchor and most of them are the bigger influencers so the Dixie's and Addyson rays of the world if any of you guys aren't tick-tock I'm sure you've seen plenty of their stuff so bigger influencers but easy way to contact them and add to your list so let's go through the process of making our first campaign so simply you just go to new campaign at the top I'm going to call this Savannah's Super Store social Savannah superstores name of my brand just entering some miscellaneous details he's our real obviously but let's say I was selling handbags I sell handbags made out of snake skin alrighty good enough product name not a required field but I guess if you had a certain product that you were looking to make a campaign for so pink snakeskin handbag is my product name industry this is going to help be able to connect you better to influencers if you can narrow it down by what industry you're in so I'm gonna go to clothing and let's say it's under luxury fashion what is your main goal so this also will give you a good idea of what type of influencers you should connect with I'm gonna say that my main goal is produce a creative custom message now it's cool is that they actually provide you with a pretty good custom template I would say you might want to spruce it up a bit but this is probably good enough to sing high reaching out to you and a far brand we'd love to work with you let's get in touch so just going to go to template seems pretty good for now expected release date I'm gonna say that I want this campaign to go from Sunday to the next month and then the recommended thing is just to leave the town fee is to be negotiated so once you make that initial contact with influencers from there then you can negotiate out what that fee for post is going to be here's your contact info you can even put it like if you want those influencers to whatsapp you or text you instead of email so that's kind of cool I'm gonna click cool now great so my campaign has been created and now the next step is to invite influencers to apply for your campaign so you're gonna select a creator so now we're back in the marketplace let's choose some creators to invite to our campaign so I want us I want to average views to be between fifty and a hundred and fifty K I don't want to be too popular maybe I'm on like a budget for influencers so I want them to make great out of content I don't want to pay an arm and a leg to get their reach per se so I'm going to say their reach is like on the lower side and what else let's say topic is fashion and beauty oh so I guess I narrowed it to D there so it's good all again see see who the list is okay let's let's all with these so so Brooke hurt so her category is daily life she's a million two million reach so she might be a good candidate if I click on her profile I can see more about her and watch some videos looks like she even did a fashion Nova video pretty recently alright so she seems comfortable in front of the camera she might be a good candidate for my Savannah handbag brand cool I'm going to add our to my list so something back you can either contact these influencers just by clicking the contact form and you'll be set like kind of the same back to where you weren't in terms of making a new campaign and setting them to brief but what I like to do is make a list so cuz I'm gonna mass send out the campaign brief to all the influencers I choose so I'm gonna click Add to list I'm gonna create a new list called influencers save that um I don't even write a comment you want to remember like what you liked about her someone say fashion Nova because I don't remember I watched that video she did so now she's added to my list and if I want to be able to access that list I just go to the short list button and you can see all the influencers that you've added to your list so go back to creator search let's pick some bigger influencers my list so I'm gonna add dixie to my list as well to my influencers shortlist how much I playing with this again so I once on with the e-commerce anchor and I want their audience age to be maybe an older side okay so there's a few people hmm let's look at Jolie live she might be a good influence there to contact my brand so she's still pretty new she's only had like five thousand likes however she does get pretty good reach and average video views of fifty thousand so not bad looks like she might be a model of some sort fifty fifty a male and female I really like this demographic breakdown this is pretty cool to see you can even see like is her followers active on tik-tok so that would be a really good metric when choosing who to follow however it looks like the majority of her audience is not from the US she has a very big following in India so maybe not the best qualified partner oh this is pretty cool so you can see brands that they've previously partnered with so if she's worked with Steve Madden before let's go check that out hmm I don't even know that this is foreseen that in like you can't even tell well I guess she's wearing the shoes huh I'm gonna pass on her it was not too interested in that but that was a cool feature I like that you could see the brand that they've previously partnered with you could also see follower growth by time and that's pretty cool video views engagement this is awesome why does it Instagram or Facebook have a tool like this this would have been so simple and so great for sourcing Instagram influencers well let's go find someone else and then I'll show you guys how to send out your campaign alrighty so I'm gonna I'm gonna choose someone reach between 100k a million and I want their audience gender to the female I should probably click us for country hmmm alright so this girl is like a DIY almost like a Joanna Gaines type character potentially I saw farmhouse so she DIY dower home this would be cool if you had like a home goods or like a furniture brand partnering with her for some content and it even shows your engagement rate so 20 percent engagement rate that's super awesome 90 percent female audience 74% of them from the US these are all great things decent audience between 25 and 34 you can even see what device they're coming from this is insane over 99% of this girl's followers are considered active so people are really engaged in her following and then you don't even see the breakdown so if you have like go to say a big market in Texas in California this might be a good influencer and she's definitely growing over time even the last like two weeks it looks like she's blown up well click she hasn't had any like sponsored videos yet or else it would have showed up here but let's check out some sample videos and you can even sort by most popular let's see what our most popular video is you know it's funny I've actually seen this one on tick tock while scrolling through so that's that's pretty funny sweet so lots of content about her home this seems like an awesome influencer I actually might reach out to her in real life outside of the sample campaign for one of the furniture brands I'm working with she looks awesome okay something out of my list influencer is home improvement you can add a little note if you want I remember why you liked her sweet now I'm going to go back to my short list and I can click on here and now I can bulk contact people so I can blast everyone here I'm gonna click contact and then you should be able to do it with a campaign you've already created now I'm still learning this platform everything is still super new it's still in beta so there's always gonna be some things that you're gonna have to kind of work through the kinks like things might not be loading the way you wanted to but all-in-all I'm super impressed the tik-tok creator marketplace I'm definitely gonna be reaching out to my brands to get on the tic-tock marketplace and start using some influencers here if any of you guys are wondering how you get access it's still in early beta however you can reach out to me at Savannah at the social Savannah com if you do need help with influencer sourcing and happy to help you out there or if you need help we'll take talked out so I am also on the Tiktaalik ads platform I'm running some ecommerce brands on there so happy to help you about get some ads on tik-tok and reach out some tik-tok influencers for you and find some ways to work together so if you enjoyed this video please give it a like and subscribe for more tik-tok related content thanks everybody