TikTok Ads Manager Tutorial: Pixel + Campaign Set Up

Key Takeaways

this video is sponsored by tick tock for business the content opinions expressed here are that of savannah sanchez hey guys this is savannah sanchez i am a freelance tiktok media buyer and ad creative expert today i'm going to be showing you guys my full walkthrough of tick tock ads manager and how to set up your first campaign so let's dive in step one is to create a pixel for your business and install it on your site to track important conversion events like page views add to carts and purchases so some of you may be wondering why use a tick-tock pixel number one you'll want to be able to track conversions and activities on your website and use the data to create audiences on tick-tock ad manager who you can re-target in the future with ads number two the tick tock pixel allows you to improve advertising performance optimizing your ad delivery around conversions and ensure that your ads are shown to people who are most likely to take an action and lastly how does the tic toc pixel actually work the first step is once you create a pixel you'll want to install it on your website the pixel code can be used to track on any website and the pixel will only work once the code is installed in the back end of your website so you may need the help from a developer in order to install the pixel code or if you're a shopify user you can use the shopify app for tick tock in order to do the one click pixel integration the second step when creating your tick tock pixel is to set up the rules for conversions you'll want to set up rules for a conversion according to user actions such as click or purchase events so essentially what you're going to be telling tiktok is when someone is at this portion of my website or clicks on this button i want this to track in tic tocs ads manager as a purchase or an add to cart whatever it is so you'll have to first set up the pixel with installing the code and second set up those rules for the tick tock pixel and lastly you'll start receiving the pixel data for the conversion events after the rules are set the data will be displayed on the tick tock ads platform once a conversion occurs so once you have your pixel installed creating a campaign on tick tock is actually really straightforward simply log into the ads manager go to the campaign tab and click create here you'll be able to set your advertising objectives such as reach and traffic if your campaign goal is to raise your brand awareness or video views if your campaign goal is to get sales select conversions you can also set your daily or lifetime budget at the campaign level next head to the ad group level here you can select the event that you want to optimize for ad placements and any audiences you want to include or exclude if you want to upload an audience such as your customer list you can do that in the asset section of ads manager at the ad group level this is where you also select your targeting this is where you can select different demographics interests and behaviors that you want to target on tick tock you should have a general idea of who your target audience is based off of your product offering for example you can select people who engage with specific categories of videos this audience may be more likely to also engage with your ad content finally you'll select your ad group budget delivery schedule and bidding the bid you select is how you tell tick tock what you're willing to pay per click or per purchase tick tock will also recommend a minimum suggested bid in order to get delivery so i highly recommend going with those suggestions all right so once you set your ad group up you'll want to have at least three ads per ad group in my experience in order for the campaign to optimize at its full potential to create an ad you can simply upload pre-existing assets that you've made in the ad group by clicking create here you'll choose your assets write in your caption and select a cta you can also use the create a video tool to easily make eye-catching video content from tik-tok's templates simply upload your images or videos and create stunning visuals in seconds there is also a quick and easy way to find non-copyright music for your ads with the smart soundtrack tool simply upload your ad without sound and the smart soundtrack will automatically find one to match up with your video or you can browse the library of tick tock's free sounds once you've submitted your ad it will go under review for brief time in some cases your creative might get rejected but you can make changes to your ads based off of the feedback given from the review team so that is how quick and easy it is to launch your first campaign on tick tock ads manager for a limited time you can get a 300 ad credit to use for your first campaign so make sure to take advantage of that offer now