TikTok x Shopify App Tutorial: Install the TikTok Pixel & Launch TikTok ads Right From Shopify!

Key Takeaways

this video is sponsored by tick tock for business the content opinions expressed here are that of savannah sanchez hey guys my name is savannah sanchez also known as the social savannah and i am a freelancer that specializes in tik-tok media buying and ad creative development in the past few months i've been able to scale some of my clients using tick-tock ads and the results have been amazing if you're tired of the super high cpms on other platforms plus the crazy competition or if you're just looking for a brand new platform to find audience that converts then you should definitely try tick tock ads the traffic on tick tock is not only a great value but the conversion rates are also really high it's clear that users on tick tocks are not only using the platform to watch funny videos but they're also using it to discover their new favorite brands when i started running tick-tock ads for my clients back in june one of the biggest problems i had was first installing the tick-tock pixel and secondly getting creative specifically for tick-tock however those problems have been completely solid now with the new shopify tick tock integration this app allows you to create video ads track results and manage your orders all within shopify the tick tock app on shopify is free to use and it allows you to install the tick tock pixel with just a click of a button it is so simple and it has allowed me to get my client started on tiktok ads literally minutes after installing the shopify tick tock app it is such a relief not to have to rely on a developer anymore to install the tick tock pixel or to have to mess around with the website code what's also cool is that you can create high converting tick tock ads quickly and easily right within the shopify app with the unique video generated tool you can input product images and the app generates multiple high quality videos for you to choose from in minutes plus the best part about getting started with tick tock ads right now is that you can get a free credit towards your first campaign eligible smb customers can receive a one-time 300 ad credit once the account review has passed claiming the ad credit is a simple and easy process once you create your ticktack ad account you'll see where to click in order to register your business and claim the one-time ad credit it's super simple and will only take you minutes to do so want to learn exactly how i set up my campaigns for my shopify clients within the shopify tick tock app let me show you how easy it is to get started with tick tock ads okay so the first step is to go into the shopify app store and download the free tick tock app done now the second step is to create your tick tock for business account tick tock is going to want to know some basic info about your business simply enter in your basic information like where you are located the name of your business and your contact information to create your tick tock ad manager account after you make your tick tock ads manager account and accept the terms and conditions the next step is to implement the tick tock pixel on the shopify store creating a pixel is literally so easy with this app which is why i recommend to all of my ecommerce clients to install the tiktok shopify app just click on the create pixel button from within the tiktok shopify app and the pixel is installed now you can track when people are viewing your product pages adding to cart starting the checkout process and ultimately purchasing every step through the purchase funnel is tracked this is great because now you can easily see how many new customers you are obtaining from tick tock ads and the cost per purchase you can also create retargeting audiences based off of pixel events for example a strategy i use is to retarget all of the tick tock users who came to my store and viewed a product page once the pixel starts collecting data on who is coming to your website it's easy to create custom retargeting audiences based off of pixel events next you're going to want to pick which country you want to target the next step is to add a payment method to your account now remember you still get the free 300 towards your first campaign once the account review is passed but this is how you will add additional budget for tick tock ads when you're ready to spend more so now it's time to build and launch your first campaign first select the product you want to advertise this is where the traffic from your ad will go to now let's get to the fun part add creatives you can either upload your own ad creative or use tick tock's dynamic video generator to instantly make full screen video ads add your ad text which is essentially the headline for your ad i like to include a strong call to action so for mine i'm going to write my headline as save 20 on beauty essentials shop now tick tockers love a good sale so having a compelling offer like 20 off can really seal the deal next choose your gender targeting and age targeting for new advertisers i like to choose pretty broad targeting i've seen better results so far when using a broader audience on tick tock broad audience targeting performs well because the algorithm does all the heavy lifting to find the perfect audience for you tick tock is a great place to reach all types of consumers in fact one of the fastest growing audiences on tick tock are people over 30. so no matter what age in your gender targeting that you choose you're gonna find that audience on tick-tock you can also layer in behavior-based targeting this is what really sets tick-tock apart from other platforms you can target people based on the types of videos they interact with for example for one of my beauty brand clients i like to target tick tock users who have washed to the end liked commented or shared a video in the beauty and care category in the last seven days i absolutely love that on tick tock you can target users based off their behaviors not just broad interest categories like on other platforms if someone is sharing and commenting on a beauty video there's a good chance that they may also resonate with my beauty products the next step is to choose your optimization event i've learned that when starting out on a brand new tick tock account it can be helpful to optimize for an upper final goal like page view or add to cart so the pixel can get seasoned with lots of data eventually the goal is to have a complete payment optimize campaign but sometimes it's good to give the pixel a boost by optimizing for an upper funnel conversion event when first starting out next choose a daily or lifetime budget for your campaign and your campaign's start and end dates or choose to run it continuously with no set end date for now you can always go in later and extend the campaign or cut off early lastly there's an option to choose cost cap bidding or lowest cost bidding cost cap allows you to enter in your desired cost per result and the algorithm will try to optimize around that goal for instance you can set your cost cap of four dollars per ad to car or ten dollars per purchase you can also choose lowest cost spinning which is actually my personal preference because that gives the algorithm more flexibility and adjusts your bids in real time to try to get the lowest cost results well now you know how quickly and easily you can launch your first tiktok campaign right within the shopify app with the holiday shopping season upon us now you don't want to wait on this limited time offer eligible smb customers can receive a one-time 300 ad credit towards your first campaign once the account review has passed so what are you waiting for it's time to get started with tick tock ads for your shopify store if you have any questions about the shopify tick tock app or if you just want more best practices on tick tock ads feel free to give me a follow on twitter it's at social underscore savannah thanks for watching [Music] bye