TikTok Ad Creative Best Practices for eCommerce Brands

Key Takeaways

[Music] this video is sponsored by tick tock for business the content opinions expressed here are that of savannah sanchez let's go over some tick tock golden rules the first one being keeping your ads less than 15 seconds short sweet to the point most videos are 15 seconds so they want to be entertained and surprised you want to capture their attention in that first three seconds another big thing about tick tock ads is having a compelling offer in order to get them to leave tick tock and go to your website you better have something compelling i like to test things saying like flash sale today only 24 hours left so have a compelling offer to encourage users to get to your website the best content to use for ads is organic tick tock content leveraging organic tick-tock creators people who know how to create engaging content for the platform those type of ads are going to work the best you don't want it to look like an ad you need to develop specific tick-tock ads for this platform you'll also want to keep in mind the dead spots so as you can see in this ad if you had any visual elements in that bottom left corner it's going to get covered up by the text also on the right side there are visual elements like the like button and comment that are going to cover up any information on that right side [Music] you