This One Ad Hook WON'T GO AWAY!

Key Takeaways

There's one ad hook that simply won't go away. What I mean by that is I've been using the same ad hook for years and it continues to perform year after year. It's not original. You've heard it before. It's what I ordered versus what I got. Even when I say that, I feel like I sound like a UGC creator saying that what I ordered versus what I got. But hear me out. There is a creative way to do this in 2025 that feels fresh and new. What you can do is show the product on the website and little mouse click ordered and then what I got showing what it looks like in real life and then going back to the website click ordered versus what it looks like in real life. This is super engaging ad format that is still performing well year after year. You can also do the classic testimonial. what I ordered versus what I got talking to the camera. But I like to find new ways of using the same hook that we know is tried and true, but testing it in a new and creative way like we did for Judy and Burke. I'll also put on the screen a way that we did it for packed with the same type of editing where you see it on the website and then you see it in real life. When I say this format is a classic, I truly mean it. I'm going to put on the screen some of the ads we made years ago utilizing the same hook that became best performers in the ad account. So, what are you waiting for? Do not hesitate to still test what I ordered versus what I got. Even though it's an oldie, it is definitely a goodie. And like I said, you can repurpose it into a new and creative way with interesting animations and a different take on it. So, curious to know, have you tested what I ordered versus what I got? And if you haven't, what's stopping you? I'm excited to hear.