Test These 3 Thumb-stopping Transitions In Your Next Ad!

Key Takeaways

Hey there, it's Savannah Sanchez here from the social Savannah. I wanted to pop in to make this video today to talk about three transitions that I am absolutely loving right now. So, these are transitions that I am incorporating in a lot of the ads that I'm making for clients and that I've shown really promising success metrics so far. So, without further ado, let's dive in. So, the example I'm going to show you today is for my client, Portland Leather. What we did with one of our talented models is that we started the hook of the ad with her doing an outfit transition by spinning. So essentially, she's in front of the mirror filming herself. She spins to change her outfit three times in the hook. So there you go. In the first 3 seconds, we've already captured attention just by doing the simple outfit spin transition. A great way to start your ad. You don't have to do a clothing brand to do this transition. You can simply spin around and then when the model spins around, she's now holding the product. Whether it's coffee or phone case, you can really incorporate it in so many interesting ways. Or you spin around and then suddenly she's holding a phone with your app on there. So, it's applicable across all different industries, not just clothing. So, now you can see in the middle of the ad, we wanted to capture attention. Yet again, I think some people focus a little bit too much on the hook, which is understandable. The hook is where you capture attention in the first few seconds, but you also want to make sure people are continuing to watch. So, right around the 10-second mark, when people tend to start to die off of the ads and might click away or scroll away, we wanted to hit them with another eye-catching transition. So, as you can see, what we did here is she's waving in front of the camera. We positioned the camera at a slightly higher angle just to create a little extra visual effect by having it at that higher angle. She's waving and then all of a sudden her hat appears. So just those little tiny camera magic moments is what's going to keep someone watching instead of scrolling away. So she waves, the hat appears, and then she's modeling the purse yet again. Last but not least, we want people to stay to the very end to hear our CTA, which is going to the website to shop. So we're going to throw in one more fun transition to capture attention at the very end. As you can see what we did here, while she is walking, there is text that is magically appearing behind her as she walks. So, this is very eye-catching, something that I've been testing in a lot of ads and seeing really great response to. So, overall, I would highly recommend to test these three transitions in your next batch of ads. And just in any ad you make, you want to think about, is there an area that I can create a little bit extra visual interest? Anyone can make a great testimonial UGC ad, but how you make yours stand out from all the other ads is by adding those little bits of editing and camera magic. I hope you like this tip. If you like these tips, make sure to follow me and stick around for more. Have a good one.