The ULTIMATE Facebook Lookalike Audience Tutorial

Key Takeaways

hi guys it's been Heath from lead guru in this video is going to be the ultimate Facebook look-alike audience tutorial and I show you exactly how to create look-alike audience there's all different types of the collec audiences how to set them up properly how to get the most out of them because facebook look-alike audiences really are an amazing features one of the best things about facebook advertising when we were running Facebook ad campaigns for our clients we're always using look-alike audiences and they very consistently delivered the best results when it comes to cold audience targeting on Facebook so if you're looking to get great results for Facebook you absolutely want to be using look-alike audiences and this video is going to show you how you do that how to get the most out of them now just quickly before I get into the steps for those who that aren't aware thinking what is a look-alike audience and look-alike audience consists of a group of people that are very very similar to another group of people so I'll give you an example so let's say for example you've got a thousand people on an email list you could upload that email list to Facebook and that then becomes your source audience for your look-alike you then create a look-alike audience based off that source audience based off your email list and what Facebook will do is they will work out who within your target location is most like the people on your email list and this is a fantastic targeting option because the people that are very similar to people on your email list are highly likely to buy become leads etc etc okay and there lots of different types of look-alike audiences but you see the sort of thing I'm talking about if you can advertise to people that are very similar to the people that you've already done business with well then your targeting is very very accurate and as a result very very effective so we use them all the time you absolutely want to be using them in your Facebook ad campaigns and this video is going to show you how to create them how to get the most out of them okay with that said let's let's get into it so I'm in an example ad account right now I'm in ads manager and to create a look-alike audience or any sort of custom audience you need to first click on these three little lines up here in ads manager or you know if you see squares instead there are various different formats but what you want to do is you want to select audiences and I said your window might look slightly different just make sure you find it okay so now that we're in audiences you can see there's various audiences that have been created as I said this is an example that account for me to create these sorts of videos ignore all this stuff here nothing you need to worry about right now you may have things in there if you paid around this before you may have nothing either way is absolutely fine now want to talk about different types of local accordion says there are look-alike audience settings I'm going to get to those a little bit later but when I'm talking about types of look-alike audience is what I'm referring to the different types of source audience okay now if you create a look-alike audience based off of previous customers that is very different to a look-alike audience based off people that have watched a video of yours on Facebook okay and the source audience contains very different people which means the look-alike audience is going to contain different people and the results that you get advertising to those different look-alike audiences are going to be quite different in a lot of cases so what I'm going to do is I'm going to show you how to create a number of different look-alike audiences and I'm also going to rank them okay so I'm going to start with what I feel are the most effective look-alike audiences because I said no more look-alike audiences are created equal and look-alike audience based off previous customers is usually much much more effective than a look-alike audience based off the video viewers because you want to target people that are very similar to people that have worked with you before and bought from you for as opposed to someone who has just watched a video of yours on Facebook buying something from you is a much much larger commitment and a much greater signifier that they're a good prospect and you want to advertise to people just like that okay so with that said let's get started so what you want to do is you want to click create audience and to create a look like we first need to create a custom audience so custom audiences I've got a tutorial on custom audiences I'll include that in the video scription below but it refers to basically groups of people that have interacted with your business before that know you so custom audiences can be things like an email list website visitors people have interacted with you on Facebook all sorts of different things so let's assume that we're going to start with the most effective look-alike audience and that's one based off of previous customers so I'm going to go here and select customer list now this process is fairly straightforward you can see Facebook's just telling you here about the various identifies that people are going to match I'll explain more about in a second but you can just go ahead and click Next now depending on how your customer list is constructed you may or may not have customer values so for example if you've got all your customers store on an Excel document for example and one of the columns assigns a value a sales value you know this customer bought $400 worth this customer bought $240 worth that sort of thing if that's the case great you can include that information in the list that you upload to Facebook and Facebook wall wait those that have spend more spend more with you more heavily okay which is a really good thing because not only do you want to advertise to a look-alike audience that contains people that are similar to your previous customers but why not have that weighted towards the higher value customers and therefore the higher value prospects it's actually no-brainer but I appreciate not everyone's gonna have that so I'm going to select no if you do select yes all you need to do is let Facebook know when you upload your list which column is the value column fairly straightforward so I'm gonna click no and we click Next now I need to upload the file or I can select this option and simply copy and paste in date and it really depends on you know your specific setup how you put your data in there okay so obviously not going to copy and paste in actual data into here and kind enough for privacy reasons what I've actually done is I've just prepared a little CSV file that I'm going to upload to demonstrate this example email list pop it in there then usually to give your audience a name so you can see it automatically put it in as example email list I mean technically this is supposed to be a customer list because that's the most effective Facebook look-alike audience so I've gone with I'll rename it example customer list and then I click Next now what you need to do is you need to map the identify so you basically tell Facebook okay this column in this document refers to email addresses this column refers to first-name this column refers to phone number now the most important identifier to match and is email address because that's what Facebook uses to basically correlate your what the data on your list with someone's actual Facebook account because that's how they're going to be able to identify who that person is both for retargeting and a custom audience sense but also for then creating a look-alike audience from Facebook basically needs to take your data an email list and work out who is on there you know which Facebook users are these people so email address is the most common one but the more identifies you can match the better so you can see they've automatically mapped email and actually needed here so I could tell that there's been so I could say that that's a first name okay so and if you depending on how much information you have on your list you want to go through all the identifiers and match as many as possible the more you can match the better chance Facebook has of working out who the particular person is and the higher your match rate the more people be in your source audience your custom audience and that will make your look-alike audience that much more accurate okay so now I'm just gonna click upload and create and that is something that Facebook is going to usually take I don't know 20 30 minutes to populate if you've got a larger list sometimes I would do it immediately but for the time being I'm going to move on and create a look-alike audience based on the custom audience so now I'm gonna click create a look like you see Facebook presents you with this Windows straightaway customer list has information set leaves loaded so we've created the custom audience created the source audience and now we can select create a look-alike audience and you can see that our source here looks select your look-alike source is example customer list and now we're creating our look-alike and look like so very very simple really that the the more challenging part is probably in creating the custom audience in the first place but all we need to do is work out which locations we want to target and then the size of the audience so the locations is usually fairly straightforward what countries do you advertise it okay so for example if I wanted to advertise in the United Kingdom which is obviously where I'm based then I could put that in there if you want to target the US I could enter that as an option etc etc now one thing I'll quickly mention because I got this question quite a lot is if you're a local business because Facebook for example doesn't allow you to enter small locations like it does in an ad set level in a campaign at this level but that's absolutely fine you can create a for example countrywide look-alike audience across the UK and then at the ad set level add in your location targeting criteria and then Facebook will only target people that are in this look-alike audience and also within your specific location so let's say you know if you were just wanting to advertise around a particular city let's say Birmingham and you for example that's your area of operation that's what you want to advertise but you want to take advantage of the look-alike audience that's how you do it you create a look-alike audience nationwide and then at the ad set level you get more specific with your location targeting and accent and function people targeted need to be in your look-alike audience and within that target location okay then you need to select your audience size now this will depend on where you're advertising so for most businesses getting started in a country like the UK a 1% is absolutely fine because 1% refers to the 1% of Facebook users in this country that are most like my source audience so for example we've uploaded an example customer list who are the 1% of Facebook users in the UK that are most similar to the people on my example customer list okay does that make sense so a look-alike audience in the UK a 1% of black audience will always have about 450,000 people because there are roughly 45 million Facebook users in the UK in the u.s. there's about 250 million Facebook and Instagram users in the US therefore a 1 percent look-alike audience is going to contain about 2.5 million people so the percentage that you select very much depends on the size of the location in which you're advertising so in a country like the UK 450 for most businesses absolutely large enough to get started for most persons in the US or 1% look-alike audience is absolutely fine as well you can go with 2.5 million not a problem if you're advertising to a country with much smaller populations and let's say like New Zealand or Ireland or something then you're going to want a larger percentage look-alike because you want your audience to be larger likewise if you're going to be advertising on a localized basis so let's say go back to my example of the area around Birmingham it would be very important to not select one person but to go with something closer to 10% because if it's 4.5 million across the entire country when I then get really specific and just go with the Birmingham area that might come down to half a million for example okay so look local audiences or smaller countries you want a larger percentage otherwise getting started with something like a 1% is absolutely fine I've actually created a whole video about Facebook audience size and so I'll include a link to that in the video description below so if you're wondering how big should my audiences be excited cetera I'd recommend checking that out that will clear up a lot of things for you but I said for most people absolutely fine with a 1% in most countries okay let's go ahead and click create look-alike and it's telling us that our source audience is too small you need to have at least a hundred people in the same country and I knew it's going to do that and I wanted that to come up because that's an important thing for you to be aware of when you are creating Facebook look-alike audiences now we just created a dummy list with one person in so this clearly isn't going to work and in order to create a look-alike audience as face what you're saying here you need a source audience so your base your customer list etc needs to have at least 200 people in it in the same country so let's say you're getting started a look-alike audience based off of previous customers it's probably not something you can use right now and that's okay everyone has to start without that obviously but once you have a hundred customers definitely come in and create this look-alike audience and I'm going to show you in a minute there are other look-alike audiences on Facebook that you'll be able to use quicker because you rack up a hundred and in one individual country a lot faster than purchases okay but I'm going to close this down because Facebook is not going to let me do it with that example customer list but all you would do is just click create audience and then your audience is ready right let's also take a look at a few other types of look-alike audiences so we've started with soap remember to create a look-alike you first need to create a custom audience so click create audience custom audience and we've already added in a customer list now I used custom list there but you could also use an email list so let's say for example you only have 50 people on a customer list people have actually bought but you might have 500 on an email list people have just opted in for elite magnet or something like that well you can't create a look-alike audience yet from your customer list therefore you're going to have to create a look-alike audience from your email list for the time being the steps to do that or exactly what I just demonstrated it's exactly the same process so you just click customer list but instead of uploading a list of customers you just upload a list of email subscribers in the exact same manner that I just did okay and all the email providers things like MailChimp by the way you can just export a CSV to then be able to upload straight into Facebook in fact MailChimp have a direct link so it's even easier but if you're using something else then you can set that up very quickly and easily so that's basically one category you've got customer list email list and then I'm gonna move on to some others and by the way that's what how I would rank them so the absolute best performing look-alike audience is one based on previous customers the next one down so number two in terms of results is a look-alike audience based off of people on your email list and then number three is a look-alike audience based off of website visitors that's the next one I go to and how do you create one of those so obviously when you come in to create the custom audience you want to select website now in order to be able to do this you will need to have the Facebook pixel installed on your website so I'll include a link in the video description below to another video and it shows you exactly how to install the Facebook pixel on your website make sure all of that is set up but provided it is and people are visiting your website and Facebook's tracking it you can create look-alike audiences based off people that have visited your website which is again a pretty good look-alike audience to create not as good as off previous customers because someone who visits your website isn't as good a prospect as someone who's bought from you therefore advertising people that are similar to them isn't as good as advertising to people that are similar to people who have bought from you and but it's still a pretty good audience to start with okay so there are lots of things you can do very specifically with website visitors for creating look-alike audiences so I'm going to start with the most simple so one thing I would recommend you start with particularly if you're getting started with this you don't have tons of website traffic it's just create the largest source audience possible right so you want to go ahead and select all website visitors in the last 180 days okay that's going to give you the largest source audience and remember where possible the larger the source audience the better because a largest source audience gives facebook's more data with which to create a very accurate look-alike audience so for example let's say we've got 300 website visitors versus 10,000 website visitors we create a look-alike audience based off of each groups chunks of those people the 10,000 is to be a better performing source for a look-alike audience because facebook just has a lot more data and they can draw conclusions and work out a half that type of person really likes this stuff let's add let's find people like that okay so because of that it's also good to be aware that look-alike audience is improve over time so the more people you add to your source audience the better your look-alike audience will perform so for most people getting started I would recommend keeping it simple and going with all website visitors in the last hundred eighty days but you can be more specific so if for example and you had different product ranges on your website well one thing you could do is you could select people who visited specific web pages and you could enter in something specific so for example I could pop in you know my URL which is my website need good okay okay and I could pop in something like SEO okay because we now offer SEO services as a business and perhaps I just wanted to create a custom audience of people who visited the SEO related web pages on our website and I wanted to create a look-alike audience and of those people because I want to specifically advertise SEO services as opposed to our facebook advertising services so if you want to get more segmented you can actually do it when you select people who've visited specific web pages just be careful with this URL here so I've done URL contained so for example I could literally just use SEO and that will then include anyone that visits a page on a website that includes the word SEO you can also do URL equals if I wanted to put in a specific URL to a specific page or a range of pages okay and but for what I've just described contains an SEO will work absolutely fine now there are other things you can do here you can include more people exclude people say for example you can include people that have purchased exclude people that have done other things you know perhaps visited your website a bunch but not done anything you can get very very creative with that I'm not gonna get too bogged down in that for the purposes of this video because it's all about look-alike audiences that is covered in my custom audiences tutorial which is going to be in the video description as everybody mentions to check that out so let's go back so you could get more specific if we wanted to just advertise SEO as I mentioned and to businesses that tick this sort of box I'm sure but let's say I just wanted to go with all website visitors because that's what I'd recommend starting with so I'm going to go ahead and call this something like for website visitors 180 okay I want to keep it very simple know exactly what this is and then I'm going to click create audience and you'll see that the same window will come up so I can then create click create look-alike I can enter in my source audience here and now this is a good thing to demonstrate Facebook have not automatically entered in the name of my source audience in there okay so I'm going to need to type it in when I do so I try go to type in or website visitors you will see that Facebook has value based sources and other sources value based sources is what I mentioned previously whereby you're creating a custom audience where the people in that custom audience are assigned a value so like the customer list where there's a column for sales per customer sales value per customer most of time that's not gonna be the case you need to select other sources and then you can see I've got here or website visitors 180 I want to see created this previously as a demonstration but you can see it there or so it's 20 so I've popped that in specifically because Facebook didn't automatically upload it okay then countries or regions is exactly the same but let's just let's go ahead make this one in the US and then we've got our 1% you can see yeah 2.4 million in the US then click create audience and there we go now you can see over here the Facebook is populating my custom audience to this all website visitors one eighty and then it's also populating the look-alike audience that's based off of that source audience so I said that's going to take 20 to 30 minutes something along those lines but is then you know absolutely fine don't worry about it just come back when you're ready and go ahead so that's another type of look like audience website visitors and there's all sorts of things you can create off that now in terms of using the Clark audiences to get great results those three are the ones that we use the vast majority of the time look like audience based off of previous customers look like audience based off of an email list and look-alike audience based off of website visitors now there aren't look-alike audiences that you can create a side from those three that will work reasonably well and are good to get started with if you don't have any previous customers anyone new in my list or any website visitors so you have to do those so again same process create look-alike audience a great audience custom audience and we've already dealt with these two right we've done customer lists and website and there's lots of things you can do within those too but we've sort of covered them broadly now there are lots of different options here I'm going to focus on the most commonly used because that's can be most useful for most people video is one that's very commonly used so if I select video I can now create a custom audience based on people that have viewed a video of mine so I could for example at say okay let's go through the steps so the first thing you need to do is select engagement okay you can create a custom audience of people who have watched three seconds of your video of more 10 seconds or these higher percentages you know people who have watched at least 95 percent now the way you need to work this out is that audience here people who reviewed at least three seconds if you've been running a video ad or something like that it's going to be the largest audience by far much larger than these other ones because you know loads of people have watched three seconds of your video but the negative to that is that just because someone's watched three seconds of your video doesn't mean that they're a good prospect and doesn't mean that you should create look-alike audiences and based off of that prospect or those prospects because it doesn't mean they're interested in your stuff ninety five percent is going to be the complete opposite those people are really interest us they are much better prospects with which to create a look like audience from but that audience is going to be much much smaller and you're probably going to need to run a video ad longer to be able to use that as a targeting option if you are wanting to get started with video which is not an option I use a huge amount but one to get started with if you're getting started I think about 25 percent is the sweet spot then you want to go and select choose videos and then simply scroll through your videos and select one that you know it meets the criteria you can even select them all we go through intersect every single video and be like I want to the source audience to create contain people have watched any of my videos perhaps specific ones so for example I could be like ah I want anyone who's watched 125 percent of that video it's probably really interesting my staff therefore I'm going to use that one only and these are all untitled videos because they're their lives that I've done it in my facebook group in case you were interested okay so I selected that one but I said you could select one video lots of videos it's up to you then you need to choose how far into the past this works oh is it people that have watched within the last 30 days within the last 365 days except etc when it comes to creating custom audiences that are then going to be used as a source audiences to create look like audiences I'm a big fan of making the audiences as large as possible because that gives Facebook more data with which to create a more accurate look-alike so 365 is the maximum and that's what I'm going to use so I can have some example yeah I could have video viewers 365 okay something very very simple like that and then click create audience and then you will see that the exact same process happens so it says it's gonna take 30 minutes no problem and they've actually given me a slightly different window here which is quite useful quite interesting and but to create the look-alike audience now you want to select expand your audience and you can see we've been presented with the exact same options okay so we've got video viewers is our sauce for our look-alike we want to target the United States 1% is absolutely fine and we click create audience ok so that's how you do it with video viewers I'm sure you can sort of think through the applications you can see those populating couple other options one is we click create audience and custom audience is to do it based off of people who have interacted with you on either Facebook or Instagram so these are very very similar I'll show you Instagram quickly so let's say that you've got a good Instagram following okay you think that would be a good source audience with which to create a look-alike to be particularly effective if you're advertising a lot on Instagram well you come into this window here and then again you've got some various different options so you can have people that have visited your profile people have engaged the personal ad et cetera et cetera again same as before when it comes to creating a source audience for a look-alike I like my custom audiences to be as large as possible therefore I would recommend starting with anyone who engaged with your business the source if you look like if you have tons of Instagram followers yes you could select one of the other options but that's what I get started with and then again into the past I'm going to go 365 days ok so fairly fairly straightforward and then I just need to name this audience so I could call this probably Instagram engages 365 great audience and then you can see create a look-alike exactly the same and let's do exactly the same and keep everything consistent so it will make sense ok and by the way what I just showed you is exactly the same with a Facebook page engage the web so has an Instagram business profile and Facebook page if I select Facebook page look it's exactly the same options that you've got here ok I mean there's a few more options down here because the platform's slightly different but it works exactly the same ok so I'm just going to click back off there so those are two options you can create custom audiences based on people who have engaged with you on Facebook create custom audiences based on people who engage with you on Instagram and then use those to create look-alike audiences again not something that we use a lot video viewers basically audiences and the Instagram and Facebook engages based look-alike audiences are definitely in a sort of second tranche below our top tier which is look-alikes based off of customer lists look like space off of email address and look like based off of website visitors so be aware this is an X rundown but as I've already said if you don't have previous customers if you don't have an email list if you don't have much website visitors but you have been doing some stuff on Facebook and Instagram advertising videos then this is a really good option to to use and potentially focus on so the last type of Facebook look-alike audience that I'm going to show you how to create in this video is one based off of lead forms so go ahead and select this option here so if you're running a lead generation campaign and a lead generation campaign is simply a facebook advertising campaign whereby when someone clicks on the ad instead of being taken through to your website we were a landing page they are kept on Facebook and they can enter in their details via a forum on Facebook become early and then you can follow up with them as a business now obviously with that campaign structure people are going to interact with your lead form they're going to open it they go to submit it and you may want to create a custom audience out of people that have taken those actions and then create a look-alike audience based off of those people okay so if you're running lead generation campaigns this is a great option to use a great way to create look-alike audiences based off people who have taken the action you want people to take and that's therefore gonna help you with your future marketing efforts okay so just like with the other types of custom audiences that we've created there are various options here now the default is anyone who opened this forum so that would refer to anyone who has clicked on the ad the forum has come up and they didn't necessarily do anything with it you can be more specific and go with people who open but didn't submit which is not what we want in this scenario where we want to target people that very similar people who didn't submit the lead form that doesn't make sense but you can select it people who opened and submitted form now if you're going to go with this option as a source audience for a look-alike this is the option that I would select because yes you've got a large audience by selecting anyone who open this form but with the people who opened and submitted for a form option you're only including people in this source audience that have actually become a lead on Facebook and targeting people that are very similar to people that have become a lead so basically a look-alike audience based off of this audience is a fantastic audience to target and that's one of the reasons why we will use this if we are running lead generation campaigns that use lead forms as part of our Facebook advertisement strategy for a client so we're going to use the three in the top tier that already mentioned and this one from time to time depending on the types of campaigns that we're running for a particular business okay so we're going to create this custom audience other people who opened and submitted the form in the past 90 days which is the maximum Facebook will allow you unfortunately I would like to be able to use 180 or 360 five but for privacy reasons and they capped that at 90 nothing we can do but you do want to use the maximum time period particularly when selecting this option people who opened and submitted the form because as I've already mentioned that's a great basis a great source audience with which to create a look-alike then you need to select the specific forms that you want to use so whatever it is that you've created you know when you create a lead form as part of an generation campaign you need to give that form a name I think we've got some example ones great in this account so if I select and click in yeah Facebook ads free facebook ads for two weeks certified is something we experimented with at some point no doubt definitely something we're running by the way guys now if you're a if you're interested and so that anyone who interacted with that lead form fantastic now we want to call this something like lead form submitters ninety keep things consistent capital elephone so now I leave form submitters create audience and that's creating the custom audience it's gonna be our source for us to now create a look-alike audience and we're going to do exact same as we have done before so let's go with us let's talk at a 1% and let's click create audience fantastic and as you can see all those are still populating as you would expect so that's how you go about creating the custom audiences and then the look-alike audiences based off of those custom audiences within the audiences tab a very important part of Facebook advertising of targeting and said look like audiences deliver the best results I'm just gonna very quickly now show you how you go about actually targeting these look like audiences at the ad set level so just click on this little sort of matrix of buttons here and we want to jump back into ads manager okay so we're back now in our example ad account we've actually got an example campaign set up so let why not go into that click into that let's create a new ad set so I'm just going to very quickly pop it in your ad setting here new example ad set in fact why don't we call this new look-alike ad set and then let's click save to draft and then in order to actually target your look-alike audience you want to scroll down don't worry about all the other settings I've got tons of videos on all of those if you're interested in any individual partner Facebook ad campaign like conversion events where are we conversion events or optimization fat delivery just literally search for those in YouTube in my name and you will find a video on those I want to scroll down to this section here so it's it's under the custom audiences section I know it's a bit confusing because custom audiences are technically your audiences and then you create look-alike audiences from those but that's how Facebook do it so you would then want to pop in one of your look-alike audiences so you can see we've got all you can see you look like audience custom audience and let's say we wanted to target that last one we talked about the lead form submitters that we just created in the last 100 90 days remember it's not those people it's a look-alike audience based off of those people okay very important to be aware of that and you can see the potential reach on this side by the way is fewer than 1000 that's just because it hasn't populated yet once it's populated that have a lot more and we'll be able to run the campaign I would wait just out of interest to run the campaign if your audience too still populating make sure it populates first otherwise your results are likely to be poor or the campaign just simply won't run and in terms of other targeting options now obviously this is a US based look-alike so we need to be targeting the US so that's very important so let's make sure I put in the right country in here on click so we want to put in the United States in there okay but other than that I would leave all these other targeting options completely open so I wouldn't send any aimed gender and definitely no interest targeting options or any detailed targeting options anything else you add in here the way it works is it'll narrow down your look-alike audience and and you just don't need it the whole point of a look-alike audience is you want to target people that are very similar to other groups of people like your previous customers if you go and say for example or anyone's target people that are 40 to 60 or you could miss out on some 38 year olds that are very similar in very other ways to your ideal prospect and you don't wanna miss out on those people so the look-alike audience will handle all this stuff for you if you were to go in and add any detail targeting like interests or anything like that again it's gonna act like an and function so people have to be in the look-alike and they have to be in that interest targeting option and you can bring your audience size down way too small I get quite a lot of comments from people saying I tried running a look-alike but it nothing happened it didn't deliver it didn't get any impressions and that's usually because they've added a look-alike and they also added an interest targeting option and just make the audience too small because it's an and function okay or even you know multiple interest targeting some things like that which is really going to M hurt the only thing I want to do is make sure you got the right target location so as we've already said if you want to advertise on a local basis and as let's go back to a previous example of Birmingham here in the UK Birmingham England 25 miles and obviously if that's your area of operation that that's where you want to advertise like don't advertise to the whole country if you only operate on a local basis and but just be aware that because we've narrowed this down significantly to just this size this area you're going to want a higher percentage look-alike audience to start with because that's gonna bring your overall audience size down so usually when we're advertising for a local business and we are using look-alike audiences we're usually going to go with the maximum of 10 percent that's quite important that won't be the case if you're advertising in a local area but the population is still really big like we're advertising in in LA or London for example well those are such big areas so many people in those areas that we can get away with let's say a fight percent look like or something like that ok by 10 again make sure you give look like audiences ago guys they really are very very panicked powerful very very effective we use them all the time go through them in terms of the tiers that I mentioned you start with a look like based on previous customers then I look like based on your email list then I look like based on your website visitors I look like based on lean lead form submitters look like based on video viewers look like based on Instagram engages look like based on Facebook page engages okay work your way through the list what's the highest one you have available start there and if you don't have previous customers fine email that's don't have any more website visitors etc etc hope you understand how that works and when it comes to targeting in your ad set make sure you only include one look-alike audience per ad set don't include three different types of look-alike audiences because that gets very confusing when you're analyzing your data you know was it the look-alike audience based off my email list or my website visitors that delivered these great results if you separate them out into separate an sets then you're likely to see much clearer data which will help you with future optimization decisions and bet better enable you to optimize your campaigns and make adjustments which make a big big difference to Facebook advertising so hopefully that has been useful before you go I wanna quickly talk about our Facebook advertising services so if you are running Facebook ad campaigns in sacrament campaigns yourself and you would like to work with a professional agency have a company like mine handle it for you we'd almost certainly be able to help you get much better results and we can completely take it off your hands so we offer done for you Facebook Instagram for testing services we can create the campaigns manage them optimize them write the ad copy create the images edit videos all that sort of stuff everything that's required on Facebook and Instagram to get you the best results possible now the starting point to work with us is $3,000 per month that's your what's your overall budget needs to be to work with us and if you meet that criteria I'd love to have a very no obligation very relaxed conversation with you and you can book a free 30-minute strategy session just click on the link in the video description below be right at the bottom of the video description so click on that book you can book directly into my calendar and I said we could just have no obligation to a we can serve a an informal chat to find out I can find out more about your business and see if we might be able to help we may have worked for the company similar to yours in the past and you can find out more about our services what we charge how it all works etc etc so if you're interested in that and you spending or want to spend more than 3k a month on Facebook Instagram ads then hopefully we speak if not one to wish you the best of luck with your Facebook advertising quick ask from me if you enjoyed this video and found it useful it helps me a lot if you could give it a thumbs up you could like it if you could comment below to let me know and of course share it tell a friend that's always useful don't forget subscribe to my channel you know I really Facebook advertising latest content like this multiple times per week so if you don't remit out and that subscribe turn on notifications little bell and you do so that you are notified whenever I publish new videos and yeah I will talk to you guys soon best of luck with everything and bye for now