5 Killer Facebook Ad Targeting Tips for 2020

Key Takeaways

hi guys it's been Heath from lead guru and in this video I've got five killer Facebook ad targeting tips for you that have really help your campaign succeed in 2019 number one is to retarget your website visitors there are many fantastic things you can do with facebook ads but retargeting people that have already visited your website is an absolute no-brainer works really well really really well and that's simply because the people that have visited your website have already shown an interest in your products and services so you want to be able to get back in front of those people remind them about your products and services and get them to take action number two is to use really large target audiences so a lot of people sort of fall in love with the specificity with which you can target people on facebook they like all the interest targeting options and demographic behaviors and all that sort of stuff and you can be really specific and there are times when you want to use that but as Facebook's targeting algorithms have improved and as I've gotten better at working out who is most likely to take your desired action we've seen a lot of success from using really really large target audiences and in fact often particularly were advertising a local business we won't set any targeting parameters whatsoever which can leave a completely open and generate some conversions and then that allows Facebook to work out who is likely to convert and they put your ads in front of those people something you may want to test don't just blindly go ahead and use that but it can work very well number three is to avoid audience overlap so a lot of Facebook advertisers when they've run a campaign for a while they're starting to see the results drop off they try and find new audiences to target in order so obviously generate more sales and leads and things like that and what a lot of people make the mistake of is they select targeting options that mean that their target audience might overlap with original by 80 plus percent something like that now you're not really targeting a new audience same applies if you're looking to test different audiences you're looking to test to different audiences but the interest targeting options you've used they're very similar those audiences are going to overlap massively one the ways you can get around that is you can exclude your original audience from your new targeting options so let's say for example you're targeting one interest group and you want to test targeting a second interest group in that second interest group exclude the original interest group you might see that your target audience number drops massively because there's a huge amount of audience overlap but that way you're going to get a better test and if you're looking to find new audiences you're actually going to reach new people as opposed to advertised into the same people that were in the original audience tip number four is to be careful with interest targeting options so a lot of people use a lot of targeting options but where possible I actually quite like to avoid them I prefer to use look-alikes or other targeting options the thing is interest targeting options aren't as accurate as you think that is you'd like them to be Facebook has to basically take a guess at what people are interested in based on the activities they take online and on Facebook in particular and it doesn't always mean that people actually interested in a particular market segment and it doesn't mean that that that person is likely to buy products and services that are offered to people in that market segment so if possible I would say try and use other targeting options try and use demographic based targeting options look-alikes things like that as opposed to interest targeting options number five is for ecommerce businesses specifically and it's to retarget people that Add to Cart but don't purchase now I've already mentioned that you want to retarget website visitors and just about everyone advertising on facebook wants to do that but specifically ecommerce companies want to go a step further and make sure they have a campaign or at least an ad set that is dedicated to retargeting people that have added car just because someone adds to cart and doesn't buy doesn't mean they're not interesting the product in fact they likely are they may be just quite distracted they wanted to shop around for alternatives get your ads and that products specifically back in front of those people and you will make more sales now just before you go there's something I want to quickly tell you about and that's my five-part Facebook ad template that you can download right now for free now this ad template contains some of the best performing ads that we've created we've broken each ad down and explain what we've included in why we've gone through images headlines copy things like that so if you're looking to get better results from Facebook than what you're currently getting I think you really want to go ahead and download that as I said it's completely free all you need to do is click on the link in the video description that'll take you to a page on my website and you'll be able to download it there thanks a lot guys bye-bye