The Ultimate Facebook Ad Template

Ben Heath · Advanced ·📣 Digital Marketing & Growth ·7y ago

Key Takeaways

The video discusses Ben Heath's five-part Facebook ad template, which includes six ads from different industries, broken down into component parts with explanations for each element, and can be downloaded for free.

Full Transcript

hi guys has been Heath from Leaguer and in this video I want to quickly tell you about my five-part Facebook ad template which something you can download right now for free now if you're looking to get better results from Facebook and you're thinking about your ads in particularly thinking what copy variations can I use what should I put in headline what should I put in the image should I use video this is the document that you need so in this document we've included six ads that we've created for our clients from many different industries I'll show you in a second many different businesses different formats we've got video carousel in here and we sort of broken each ad down it into its component parts and explain what we've included in each part and why obviously we've hidden some of our sensitive clients information so you can you know identify the companies and change the ads where we've had to but these are all ads we've created for plants that performed very well so they aren't tried and tested and said you could model from these ads something you should really find very very useful now this is a document that we created three years ago but the last few weeks we've been really improving it updating it it's now much much but I really recommend you go ahead and grab it as such you can download for free so just have a quick look I'll show you the sort of thing that I'm talking about so the first example we've got here is is an interior designer so in here we've got this interior I could leave advertising with for years they offer free interior design consultations and this is the ad we created for them that worked really well so obviously we've got fantastic image in there copy you can see look here we've got one two three four five of the various component parts and then we've broken down explained look this is what I'm including the copy this white worked well this is the image why it worked well three headline four news feed link description and five the the call to action if I go past that there's a gym fitness studio is the other one in there here's an online bakery and that looks absolutely fantastic again very different component parts depending on what type of business so you'll see that this ad is set up completely differently the tone of the copy the headline what we're trying to do is very different to the interior design and and that's why we thought it'd be very useful to create this with different industries in mind we've got an online shoe company online shoe retailer where we've used a carousel ax down here fantastic looking images really high performing carousel ad getting people to take action then we got a couple of sort of digital businesses so one is a video out of mine that's used to advertise this Facebook ad template beneath that we've got an app which is a company that very similar to a company that we worked with the office remote services and add the work really well for them to get people to to install the app so I think I find this really is for you looking to get better results on Facebook as I said you can download it right now for free all you got to do is click on the link in the video description that'll take you to a page on website and you will be able to to download it there so if you do find this useful I'd really appreciate if you could leave a comment on this video just say that you've got it found it useful what you liked about it that sort of stuff if you've got questions about it again pop them in the comments I'll get to them if you enjoyed this then subscribe to my channel give it a thumbs up and I'll talk to you soon thanks so guys

Original Description

Get personal Meta Ads feedback from me (live) for less than $60 per session: 👉 https://www.skool.com/benheath/about Let my agency run your Meta ads for you: 👉 https://heathmedia.co.uk/done-for-you/ If you’re new here — I’m Ben Heath. I run Heath Media, a marketing agency that helps businesses scale using Meta Ads (Facebook & Instagram). We offer done-for-you advertising services, coaching, and training — all focused on one thing: driving real, measurable results. Over the past 11+ years, we’ve: • Spent $300M+ on ad campaigns • Generated $1.2B+ in revenue • Worked with 5,000+ businesses worldwide • Helped millions of marketers and entrepreneurs improve their advertising If you want to get better results from Facebook & Instagram ads, this channel will show you how — from setup to scaling. Subscribe and check out more here: 👉 https://www.youtube.com/@BenHeath DISCLOSURE This content is for educational purposes only and does not guarantee results. Always assess your own marketing strategy and risk tolerance before making decisions.
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Playlist

Uploads from Ben Heath · Ben Heath · 47 of 60

1 How to Sell with Facebook Ads in 2018 (And Beyond)
How to Sell with Facebook Ads in 2018 (And Beyond)
Ben Heath
2 How to Use Facebook Ads to Grow Your Brand (Fast!)
How to Use Facebook Ads to Grow Your Brand (Fast!)
Ben Heath
3 Facebook Ads Guide - How To Reduce Your Cost Per Lead (& Sale) Fast!
Facebook Ads Guide - How To Reduce Your Cost Per Lead (& Sale) Fast!
Ben Heath
4 How To Install The Facebook Pixel On A WordPress Website
How To Install The Facebook Pixel On A WordPress Website
Ben Heath
5 How To Scale Facebook Ad Campaigns With Lookalike Audiences
How To Scale Facebook Ad Campaigns With Lookalike Audiences
Ben Heath
6 7 Copywriting Tips For Facebook Ads
7 Copywriting Tips For Facebook Ads
Ben Heath
7 How To Increase Average Customer Value
How To Increase Average Customer Value
Ben Heath
8 The Ideal Facebook Video Ad Length
The Ideal Facebook Video Ad Length
Ben Heath
9 The Best Facebook Ad Type For Ecommerce Businesses
The Best Facebook Ad Type For Ecommerce Businesses
Ben Heath
10 Do Facebook Lead Ads Work?
Do Facebook Lead Ads Work?
Ben Heath
11 3 Facebook Ad Campaign Objectives You Should Be Using
3 Facebook Ad Campaign Objectives You Should Be Using
Ben Heath
12 Facebook Page Update 2018: Should You Be Worried?
Facebook Page Update 2018: Should You Be Worried?
Ben Heath
13 Stop Promoting Naked Content On Facebook
Stop Promoting Naked Content On Facebook
Ben Heath
14 How To Improve Facebook Lead Quality
How To Improve Facebook Lead Quality
Ben Heath
15 How to Build an Email List With Facebook Advertising (IN-DEPTH Tutorial)
How to Build an Email List With Facebook Advertising (IN-DEPTH Tutorial)
Ben Heath
16 My #1 Facebook Ads Strategy for Generating High Quality Leads (Works in Any Market)
My #1 Facebook Ads Strategy for Generating High Quality Leads (Works in Any Market)
Ben Heath
17 When Should You Use Facebook Slideshow Ads?
When Should You Use Facebook Slideshow Ads?
Ben Heath
18 What is Facebook Ad Frequency?
What is Facebook Ad Frequency?
Ben Heath
19 How to Use Facebook Reach Ads
How to Use Facebook Reach Ads
Ben Heath
20 Facebook App Install Ads: 3 Keys to Success
Facebook App Install Ads: 3 Keys to Success
Ben Heath
21 The Secret to Really High Conversion Rates on Facebook
The Secret to Really High Conversion Rates on Facebook
Ben Heath
22 My Facebook Advertising Secret Weapon = Omnipresence
My Facebook Advertising Secret Weapon = Omnipresence
Ben Heath
23 What is the Facebook Ads Learning Phase? Why Does it Matter?
What is the Facebook Ads Learning Phase? Why Does it Matter?
Ben Heath
24 The Most Effective Cold Audience Facebook Targeting Option
The Most Effective Cold Audience Facebook Targeting Option
Ben Heath
25 How to Create Facebook Lookalike Audiences: Detailed Tutorial
How to Create Facebook Lookalike Audiences: Detailed Tutorial
Ben Heath
26 How to Create Facebook Sponsored Ads - Tutorial for Beginners
How to Create Facebook Sponsored Ads - Tutorial for Beginners
Ben Heath
27 How to Retarget on Facebook: Beginners Facebook Ads Tutorial
How to Retarget on Facebook: Beginners Facebook Ads Tutorial
Ben Heath
28 The 13 Facebook Ad Campaign Objectives Explained
The 13 Facebook Ad Campaign Objectives Explained
Ben Heath
29 Which Facebook Ad Bidding Strategy Should You Use - Lowest Cost or Target Cost?
Which Facebook Ad Bidding Strategy Should You Use - Lowest Cost or Target Cost?
Ben Heath
30 How To Create Perfect Facebook Video Ads For Service Providers
How To Create Perfect Facebook Video Ads For Service Providers
Ben Heath
31 How to Create Facebook Lead Ad Campaigns That Convert in 2020
How to Create Facebook Lead Ad Campaigns That Convert in 2020
Ben Heath
32 How To Use Facebook's Campaign Budget Optimization Feature
How To Use Facebook's Campaign Budget Optimization Feature
Ben Heath
33 How to Retarget Video Viewers on Facebook
How to Retarget Video Viewers on Facebook
Ben Heath
34 7 Techniques to Combat Facebook Ad Fatigue
7 Techniques to Combat Facebook Ad Fatigue
Ben Heath
35 How to Retarget Website Visitors on Facebook by Most Time Spent
How to Retarget Website Visitors on Facebook by Most Time Spent
Ben Heath
36 How to Grow a Facebook Group Fast!
How to Grow a Facebook Group Fast!
Ben Heath
37 5 Killer Facebook Ad Targeting Tips for 2020
5 Killer Facebook Ad Targeting Tips for 2020
Ben Heath
38 How to Target People That Like Your Facebook Page with Facebook Ads
How to Target People That Like Your Facebook Page with Facebook Ads
Ben Heath
39 How Much Should You Spend on Facebook Ads?
How Much Should You Spend on Facebook Ads?
Ben Heath
40 Facebook Ads Tutorial: How to Target the Friends of People Who Like Your Facebook Page
Facebook Ads Tutorial: How to Target the Friends of People Who Like Your Facebook Page
Ben Heath
41 Please STOP Using Traffic Ads on Facebook! There's A Better Way...
Please STOP Using Traffic Ads on Facebook! There's A Better Way...
Ben Heath
42 Facebook Ads Question: Which Call To Action Button Should You Use in Your Facebook Ads?
Facebook Ads Question: Which Call To Action Button Should You Use in Your Facebook Ads?
Ben Heath
43 Which Facebook Ads Placement Delivers the Best Results?
Which Facebook Ads Placement Delivers the Best Results?
Ben Heath
44 Which Facebook Lookalike Audiences Work Best in 2020?
Which Facebook Lookalike Audiences Work Best in 2020?
Ben Heath
45 How to Create a Facebook Lead Generation Campaign: Over-the-Shoulder Demonstration
How to Create a Facebook Lead Generation Campaign: Over-the-Shoulder Demonstration
Ben Heath
46 How to Adjust the Facebook Ads Attribution Window
How to Adjust the Facebook Ads Attribution Window
Ben Heath
The Ultimate Facebook Ad Template
The Ultimate Facebook Ad Template
Ben Heath
48 How to Create An EFFECTIVE Facebook Brand Awareness Ad Campaign: Over-The-Shoulder Demonstration
How to Create An EFFECTIVE Facebook Brand Awareness Ad Campaign: Over-The-Shoulder Demonstration
Ben Heath
49 Should You Run Facebook Brand Awareness Campaigns Before Direct Response Campaigns?
Should You Run Facebook Brand Awareness Campaigns Before Direct Response Campaigns?
Ben Heath
50 How To VERY Quickly Build A Customer Base with Facebook Ads
How To VERY Quickly Build A Customer Base with Facebook Ads
Ben Heath
51 Facebook Ads Or Instagram Ads For 18-23 Year Olds? Which Is Better?
Facebook Ads Or Instagram Ads For 18-23 Year Olds? Which Is Better?
Ben Heath
52 Why Your Facebook Lookalike Audiences Are NOT Generating Sales...
Why Your Facebook Lookalike Audiences Are NOT Generating Sales...
Ben Heath
53 See How A Facebook Ads Agency Creates Facebook Lead Ad Campaigns
See How A Facebook Ads Agency Creates Facebook Lead Ad Campaigns
Ben Heath
54 Reach Ads or Conversion Ads on Facebook For eCommerce?
Reach Ads or Conversion Ads on Facebook For eCommerce?
Ben Heath
55 How Can You Boost Conversion Rates from Facebook Ads?
How Can You Boost Conversion Rates from Facebook Ads?
Ben Heath
56 Target Facebook Lookalike Audiences & Custom Audiences in One Ad Set?
Target Facebook Lookalike Audiences & Custom Audiences in One Ad Set?
Ben Heath
57 Welcome To My Channel | Ben Heath - Facebook Advertising Expert
Welcome To My Channel | Ben Heath - Facebook Advertising Expert
Ben Heath
58 Will Facebook Ads Work For Your Business? Here's How You Can Find Out...
Will Facebook Ads Work For Your Business? Here's How You Can Find Out...
Ben Heath
59 Do Facebook Lookalike Audiences Work For LOCAL Businesses?
Do Facebook Lookalike Audiences Work For LOCAL Businesses?
Ben Heath
60 Which Facebook Ad Placements Should You Use in 2020?
Which Facebook Ad Placements Should You Use in 2020?
Ben Heath

The video provides a free Facebook ad template with six examples from different industries, broken down into component parts with explanations, to help improve Facebook ad results. The template can be downloaded for free and is useful for those looking to improve their ad copywriting and design skills.

Key Takeaways
  1. Download the Facebook ad template
  2. Review the six ad examples from different industries
  3. Break down each ad into its component parts
  4. Understand the explanation for each element
  5. Apply the learnings to create effective Facebook ads
💡 The key to creating effective Facebook ads is to understand the target audience and develop a marketing strategy that resonates with them, and to continually test and optimize ad copy and design.

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