What is the Facebook Ads Learning Phase? Why Does it Matter?

Key Takeaways

hi guys it's been Heath from lead guru and this can be a quick video about the Facebook Ads learning phase as important Facebook advertising feature but not one that many people know a lot about so when you first launch a Facebook ad the ad set that that ad is in will start the learning phase and during the learning phase Facebook is basically trying to work it out for you they're going to serve your ad to different people within your target audience to work out who is most likely to take your desired action so let's say for example you've created a Facebook ad campaign and use the traffic objective then facebook is going to try and work out who within your target audience is most likely to click on your ad and come through to a landing page and because the learning phase is an experimental process the resource you get during it I'd likely to be quite a bit worse than the results that you will get once facebook is out a bit of time to optimize your campaigns so it's important that you don't judge the results you get from your campaigns too early don't judge them during the learning phase wait until that has completed it's also important that you don't make any significant adjustments to your ads your ad said or even the campaign during the learning phase because that will restart the learning phase you'll have to go through the process all over again and it will confuse Facebook's targeting algorithms so I know it could be tempting but it's best to just leave your campaigns alone leave your ads alone once you've launched and come back to them in a few days time and then start to make some assessments don't make any adjustments too early now just who you go there's something I want to tell you about there think you'll find very very interesting and that's my five-part facebook ad template that you can download right now for free so in this template I've included some of the best performing ads that I've created for my clients in a number of different industries I've explained what I've included in each ad and why and if you're looking to get better results from Facebook then I think you'll find this very very useful as I said you can download it right now for free all you need to do is click on the link in the video description that'll take you to a page on my website and you can download it there best of luck with your Facebook ad campaigns guys bye for now