Do Facebook Lead Ads Work?

Key Takeaways

hi guys it's Ben he's from lead guru and in this video I'm going to answer a big question do facebook lead ads actually work so what is a facebook lead out well facebook lead ad is just like a regular Facebook ad but when you click on a facebook lead out instead of being taken to a website you stay within Facebook and it presented with a contact form now facebook will pre-fill that contact form with the users contact information because of course they have that because they have a Facebook account now it makes it very easy for people just to click on the ad once and then click send because their data automatically been entered into it and because it's so easy for people to send their contact information to sign up as a lead via a Facebook leader had they are actually very effective at generating inquiries and if you're looking to generate leads for your business then you almost certainly pay less per lead using a facebook lead ad than you will if you do the exact same thing but send them to your website and have them have to enter in all that details themselves and then send them to you so facebook lead ads are great for generating a large quantity of leas relatively inexpensively if you and if you are a service based business in particular that I definitely recommend testing them potentially alongside your other Facebook ad campaigns to see if it does perform better but and there is a big but with facebook lead ads and that's the leads that are generated through facebook lead ads and consistently worse quality than the leads that are generated from an equivalent campaign where people are sent to someone's website and asked to inquire what we found is that the leads generated from facebook lead ads often won't respond when you go to follow up with it when you send them emails afterwards and we think that because it is so easy for them to submit their contact information they're not as invested in the process they're not really inquiring and is interested as much as they would be if they actually came through to someone's website maybe checked out their portfolio or their previous work or whatever it is and then got in touch that way so if you are going to use facebook lead ads then make sure that in your lead generation form you require a phone number and that'll make it much easier for you to actually make contact with the leads that come through the lead ad and because you'll be able to cool them as soon as they they become a lead and submit their details you're just looking to email them you'll find that a lot of people just don't respond as I said they're not as invested in the process whereas if you have someone's phone number you can call them right away and calling them right away is definitely something that I would recommend the longer you wait after someone has submitted their details via lead ad the harder you'll find it to convert that person into a client so ideally within the same day maybe even within a couple of hours cool the people that turn into leads via your facebook lead ad and look to progress them to the next stage as quickly as possible and just because the quality of the leads generated through lead ads aren't necessarily that great doesn't mean that they won't work really well for your business I have seen them work and there are businesses that will go you know what that the quality of the leads violate adds less but we get so many more more than if we send them to our website that it's worth that trade-off where we're willing to take a slightly lower quality in lead because we're gonna get so many more of them so as I said I'd recommend that you test it and you can test very small with a small budget you're very little to lose and if they do work for you really well you'll be very glad that you took the time to run that experiment and if you are looking for help with facebook lead ads or any other form of facebook ad campaign we can almost certainly help you with that lead guru my company is a digital marketing agency that specializes in facebook advertising and we've run lead ad campaigns conversion campaigns traffic campaigns brand awareness campaigns any sort of campaign that you can imagine on Facebook we've run it for many different companies in many different industries so whatever it is that you're looking to achieve on Facebook we can almost certainly help you get there faster and help you get there spending less money on your ads themselves so if you're interested working with us and interested in our services you can let us know simply by leaving a comment below or you can click on the link in the video description that'll take you through to our website you'll obviously be able to to get in contact with us there so hopefully I'll speak to you soon but either way I want to wish you the best of luck with your Facebook ad campaigns and your lead ads in particular if you do decide to give those ago bye for now