The Ideal Facebook Video Ad Length

Key Takeaways

hi guys has been Heath from lead guru and in this video I'm gonna talk about the ideal facebook video ad length now this is a question that I get asked all the time how long should my video ads be well we've run a bunch of experiments we've got a pretty good idea of what works best and that's what I'm going to cover today so the first thing I'll say about video ads on Facebook is they should be as long as they need to be but absolutely no longer than that you have to remember that attention spans online in facebook in particular are very short the Facebook newsfeed is a very interesting place with lots of distractions so we don't want to make it any longer than it needs to be but the reason why I say it needs to be as long as it needs to be is you shouldn't cut yourself short in order to produce a short video let's say you're creating educational content and you're advertising that on Facebook or you want to make sure that you explain the concepts in that educational content fully don't jeopardize the value of your content by trying to produce a really short video make sure it's as long as it needs to be and fully explain what it is that you're talking about because at the end of the day if you're looking to educate your target market that's the objective of your video content if you don't take enough time to actually explain it properly there's no point in running the ad in the first place so from what I've seen the best length of educational video content on Facebook is around about 2 to 4 minutes long of course you could go over that and if you're explaining something particularly complex or there's many points that you want to discuss but I wouldn't recommend it remember attention spans on Facebook are very short the Facebook newsfeed is a very interesting and engaging place and if the videos too long people will see are that's 9 minutes long that's 15 minutes long and they won't bother watching to the end I wouldn't go much shorter than 2 minutes either because remember you're going to have your intro which may take 10 15 seconds and then you're probably going to have some sort of call to action at the end where that's buy your products inquire about your services or whatever it is that might take around about 30 seconds so when you start getting beneath that two-minute mark you haven't got enough time to deliver real valuable content in the middle so something around about 3 minutes 2 to 4 minutes is perfect gives you enough time for an intro and a call to action and to deliver some really great actionable content in the middle without it being too long so that people get bored and stop now one obvious caveat to this is product demonstration videos so in that case the video really just needs to be as long as it takes for you to demonstrate your product you know if you've got something very complex it needs to be constructed but it's a you know a very high-end purchase then you're going to need a longer video most product demonstration videos though are going to be really short and that's great if it can be short and still get the message across then go for that and of course if you're looking to promote entertaining video ads on Facebook then the length really depends on how entertaining your video actually is you could probably get away with a 10 12 minute video if it's very entertaining really engaging really holds people this attention most entertaining videos aren't going to be quite sure and in that case feel free to go under that sort of 2-minute guideline minimum that I recommended for educational videos so that's what I'd recommend for the ideal Facebook video ad length and if you are looking to get better results from Facebook than what you're currently getting we can almost certainly help you with that lead guru is a digital marketing agency that specializes in Facebook advertising and we've run many many profitable campaigns in many different industries we've run campaign is designed to generate leads to build email lists to make direct sales to grow companies brand so whatever it is that you're looking to achieve on Facebook we can almost certainly help you get there faster so if you are interested in working with us and interested in our services then you can let us know by leaving a comment below or you can click on the link in the video description that'll take you through to the contact page on our website you'll obviously be able to get in touch there so hopefully I'll speak to you soon but either way best of luck with your facebook video ads and bye for now