Why Your Facebook Lookalike Audiences Are NOT Generating Sales...

Key Takeaways

hi guys has been Heath from Leaguer today's Facebook advertising question is why aren't my Facebook look-alike audiences generating sales and this is a question that was asked on my facebook advertising group and I went back to the to the person and asked him a few more questions and and she confirmed that her look-alike audiences were actually running the you know there wasn't any sort of technical issue because of course you're not gonna generate any sales if that's the case and she told me that her Facebook look-alike audiences weren't generating sale as the answer running and they were performing much worse than our other cold audience targeting options which is very interesting because you know we're a facebook advertising agency we spend hundreds of thousands of pounds every month on Facebook advertising and we see that look-alike audience is just about every time will outperform other cold audience targeting options now all right when look-alike audiences don't work the most common reason is because they've been created using not the best source audience so just in case you're not familiar with look-alike audiences they're basically a group of people that are very similar to another group of people so for example you could take a list of your previous customers upload that to Facebook and say Facebook creating a look-alike of people that are very similar to this group so you've been advertising to people that are very similar to your previous customers and that's why they tend to perform so well but people don't always create look-alike audiences based off of previous customers even though they should that's what will produce the best results on Facebook they often create look-alike audiences based on people that like their Facebook page or perhaps people that have visited their website and or another form of custom audience and that doesn't perform as well so if you look like audience I'm performing very well it's probably because you've used one of those source audiences that aren't as effective I'd strongly recommend that you create your look-alike audiences based off of previous customers and ideally people that have bought the product or service that you're selling in that ad campaign that nearly always performs really really well and we run those all the time for our clients so hope you found this video useful if you have please give it a like and don't forget to subscribe to my youtube channel thanks a lot guys bye bye