Scott Galloway: What Benjamin Button and Winning Brands Have In Common

Winner: Firms whose products become more valuable with use - a trait shared by most of today's top-performing companies. In contrast, old-economy successes including Ford and Caterpillar produce items that decline in value. Winner: Facebook Messenger. With a third of Americans on the platform, brands that haven't yet launched chat bots may be missing a major opportunity. Loser: Twitter. Despite the engagement boost from Trump's controversial missives, the platform barely gained any monthly users in Q4 - prompting Twitter to start counting daily users instead. Plus: does (Netflix) cheating count when the other person is asleep? Episode 113 0:08: S&P Global Market Intelligence, USA Today Research. http://usat.ly/1pqao5t 0:40: S&P Global Market Intelligence, USA Today Research. http://usat.ly/1pqao5t 1:02: “Facebook Messenger: Strategies for Customer Service, Ecommerce, Content and Advertising,” eMarketer, July 2016. http://bit.ly/2mmyv7x 1:08: L2 Insight Report: Social Platforms Messaging, February 2017. http://bit.ly/2lMDvkc 1:35: Twitter, February 2017. https://twitter.com/realDonaldTrump? 1:38: “Twitter Only Grew by Two Million Users During Trump Mania — Facebook Grew by 72 Million,” Recode, February 2017. http://bit.ly/2l4BocN 1:48: Twitter Q4 2016 Earnings Call, Twitter, Inc., February 2017. http://bit.ly/2mmxbBy 2:11: “Netflix Cheating is on the Rise Globally and Shows No Signs of Stopping,” Netflix, Inc., February 2017. http://cnn.it/2lgOj6z