The Eight Most Innovative Digital Programs in Prestige: #8 Kate Spade

Key Takeaways

kate spade founded in 1993 kate spade demonstrates that digital provides an opportunity to level the playing field competing toe-to-toe with iconic luxury fashion brands who boast longer heritages and bigger budgets threading the needle between branded content and smart online commerce kate spade delights across digital channels the brand's site boasts strong merchandising and social sharing while keeping customers on a path to purchase tactics such as auto-generated abandoned cart emails are on brand while incentivizing customers to return to the site by offering free shipping kate spade has also been one of the first in fashion to experiment with the emerging platforms tumblr and instagram shining a bright light on the brand's new york roots kate spade's rise is particularly impressive considering the heavyweights with whom it competes using monthly global searches on google as a proxy for size and brand equity kate spade is a tenth the size of its fashion peers however focusing on content and commerce as well as on roi driven investments across platforms fashion newcomer kate spade is able to punch above its weight class to achieve digital genius